Ethnic groups Audience in Germany
Ethnic groups has an estimated audience of 1,981,063 people in Germany. 40.7% are female, 59.3% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alaska, Unique Gifts, Pillow, Este, Veneto, Medieval fantasy.
The average Ethnic groups fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alaska, Unique Gifts, Pillow, with strongest over-indexing on Alaska (5.1× the country average). Demographically, the Ethnic groups audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Ethnic groups fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 37.5 |
| Estimated audience size | 1,981,063 |
Audience persona
The typical Ethnic groups fan in Germany is more male, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Alaska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 508,559 | 1.17× |
| Bayern | 269,014 | 0.84× |
| Baden-Württemberg | 242,425 | 0.9× |
| Niedersachsen | 208,100 | 1.08× |
| Hessen | 154,862 | 1.03× |
| Berlin | 112,888 | 1.27× |
| Rheinland-Pfalz | 97,163 | 0.98× |
| Sachsen | 89,509 | 0.92× |
| Schleswig-Holstein | 73,796 | 1.04× |
| Brandenburg | 57,819 | 0.94× |
| Hamburg | 55,908 | 1.25× |
| Thüringen | 43,626 | 0.86× |
| Sachsen-Anhalt | 37,898 | 0.74× |
| Mecklenburg-Vorpommern | 31,646 | 0.84× |
| Saarland | 22,338 | 0.92× |
| Bremen | 20,643 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 5.1× | Travel & Leisure |
| Unique Gifts | 1.66× | Shopping |
| Pillow | 1.72× | Home & Garden |
| Este, Veneto | 2.81× | Travel & Leisure |
| Medieval fantasy | 12.14× | Literature |
| Christmas Gift | 1.72× | Kids & Family |
| The Journey (1959 film) | 14.28× | Movies & TV |
| Birthday Gifts | 1.52× | Kids & Family |
| Snow White (Fables) | 2.01× | Literature |
| Sailor | 3.3× | Travel & Leisure |
| Tuscany | 3.11× | Travel & Leisure |
| Jaguar F-Pace | 4.21× | Cars & Mobility |
| Buying a House | 3.94× | Home & Garden |
| Corona (band) | 1.57× | Music & Radio |
| Loincloth | 1.74× | Fashion & Accessoires |
| Hobby Lobby | 4.06× | Home & Garden |
| Esra Erol | 3.33× | Movies & TV |
| Kodi (software) | 1.65× | Technology & Electronics |
| Jeepney | 9.66× | Cars & Mobility |
| Faberlic | 19.79× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| Spirituality | BALANCE | 1.37 |
| Patriotism | CONSERVATISM | 1.32 |
| Community Orientation | OPEN | 1.17 |
| Need for Security | CONSERVATISM | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 8.3% |
| Vietnam | 4.9% |
See Ethnic groups audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ethnic groups have in Germany?
Ethnic groups has an estimated audience of 1,981,063 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ethnic groups fans?
40.7% of Ethnic groups fans are female, 59.3% are male, with an average age of 37.5 years.
Which brands do Ethnic groups fans like most?
Ethnic groups fans show strongest brand affinity for Alaska (5.1×), Unique Gifts (1.66×), and Pillow (1.72×) over the country average.
Where do Ethnic groups fans live in Germany?
Ethnic groups fans in Germany are most concentrated in Nordrhein-Westfalen (reach 508,559), Bayern (reach 269,014), and Baden-Württemberg (reach 242,425). These three regions account for the largest share of the active audience.
What other brands do Ethnic groups fans also like?
Beyond Ethnic groups itself, the audience over-indexes on Unique Gifts (1.66×), Pillow (1.72×), Este, Veneto (2.81×), and Medieval fantasy (12.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ethnic groups. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.