Rascasse Audience Intelligence

Ethnic groups Audience in Germany

A data profile of the people who buy, follow and care about Ethnic groups in Germany — modelled from more than twelve digital signal sources. Ethnic groups has an estimated audience of 1,981,063 people in Germany.

#1949among Topic in Germany#118in Politics & Society

The average Ethnic groups fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chennai Super Kings, Tagesschau, Country rap, with strongest over-indexing on Chennai Super Kings (19.79× the country average).

Demographically, the Ethnic groups audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ethnic groups fan in Germany is more male, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Chennai Super Kings.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ethnic groups profile in Germany.

Audience size
2M
in Germany
Gender
40.7%♀
59.3% male
Age
37.5
average years
Country rank
#3388
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ethnic groups fans

40.7% are female, 59.3% are male, average age 37.5.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Ethnic groups audience in Germany
MetricValue
Female40.7%
Male59.3%
Average age37.5
Estimated audience size1,981,063
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Ethnic groups audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3921%
40-4921%
50+14%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Ethnic groups audience comes from Germany.

Worldwide audience distribution share by country for Ethnic groups
CountryShare
United States20.0%
India8.3%
Vietnam4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ethnic groups audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ethnic groups fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.21×
02Berlin~100K1.18×
03Hamburg~50K1.17×
04Nordrhein-Westfalen~500K1.10×
05Niedersachsen~200K1.06×
06Schleswig-Holstein~70K1.04×
07Saarland~20K1.01×
08Hessen~200K1.00×
09Rheinland-Pfalz~100K0.97×
10Brandenburg~60K0.95×
11Sachsen~90K0.94×
12Mecklenburg-Vorpommern~40K0.94×
13Thüringen~50K0.92×
14Baden-Württemberg~200K0.88×
15Sachsen-Anhalt~40K0.86×
16Bayern~300K0.84×
Fig. 06

Affinity by region

Affinity by region — Ethnic groups, Germany
0.84×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ethnic groups audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ethnic groups audience
#·InterestCategoryAffinity×
01Chennai Super KingsSports19.79×
02Scott EastwoodMovies & TV9.46×
03Planet Earth (TV series)Movies & TV6.55×
04Jimmy KimmelMovies & TV5.80×
05Country rapMusic & Radio5.10×
06PandoraFashion & Accessoires4.06×
07FirefoxInternet & Social Media4.06×
08Emily BluntMovies & TV4.03×
09NintendoGames3.32×
10Western UnionBusiness & Career3.14×
11SatireLiterature2.91×
12TagesschauMovies & TV2.35×
13Solar energyHome & Garden2.24×
14Netto Marken-DiscountShopping1.73×
15AutoScout24Cars & Mobility1.70×
16Google MapsInternet & Social Media1.69×
17TK MaxxShopping1.58×
18WhatsAppInternet & Social Media1.55×
19AldiShopping1.54×
20CommerzbankBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ethnic groups audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ethnic groups audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.96×
Career OrientationPOWER1.67×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ethnic groups audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.73×
SustainabilityBALANCE0.74×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ethnic groups have in Germany?

Ethnic groups has an estimated audience of 1,981,063 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ethnic groups fans?

40.7% of Ethnic groups fans are female, 59.3% are male, with an average age of 37.5 years.

03

Which brands do Ethnic groups fans like most?

Ethnic groups fans show strongest brand affinity for Chennai Super Kings (19.79×), Tagesschau (2.35×), and Country rap (5.1×) over the country average.

04

Where do Ethnic groups fans live in Germany?

Ethnic groups fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ethnic groups fans also like?

Beyond Ethnic groups itself, the audience over-indexes on Tagesschau (2.35×), Country rap (5.1×), Pandora (4.06×), and Western Union (3.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Ethnic groups audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ethnic groups. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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