Chennai Super Kings Audience in Germany
Chennai Super Kings has an estimated audience of 354,691 people in Germany. 43.7% are female, 56.3% are male, average age 35.9. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Indian Premier League, Indian Premier League, Kolkata Knight Riders, Cricket World Cup, That '70s Show (Official).
The average Chennai Super Kings fan in Germany is 35.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Indian Premier League, Indian Premier League, Kolkata Knight Riders, with strongest over-indexing on Indian Premier League (112.34× the country average). Demographically, the Chennai Super Kings audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Cricket
Demographics of Chennai Super Kings fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 35.9 |
| Estimated audience size | 354,691 |
Audience persona
The typical Chennai Super Kings fan in Germany is more male, around 35.9 years old, with strong Travelling tendencies and a notable affinity for Indian Premier League.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 74,460 | 1.31× |
| Nordrhein-Westfalen | 68,599 | 0.88× |
| Hessen | 67,862 | 2.51× |
| Baden-Württemberg | 55,840 | 1.15× |
| Berlin | 29,930 | 1.89× |
| Niedersachsen | 18,266 | 0.53× |
| Sachsen | 14,028 | 0.81× |
| Rheinland-Pfalz | 11,036 | 0.62× |
| Sachsen-Anhalt | 10,844 | 1.18× |
| Hamburg | 8,799 | 1.1× |
| Thüringen | 7,279 | 0.81× |
| Schleswig-Holstein | 7,274 | 0.57× |
| Brandenburg | 6,306 | 0.57× |
| Bremen | 3,056 | 1.01× |
| Saarland | 2,928 | 0.67× |
| Mecklenburg-Vorpommern | 2,665 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indian Premier League | 112.34× | Sports |
| Indian Premier League | 190.26× | Sports |
| Kolkata Knight Riders | 258.33× | Sports |
| Cricket World Cup | 196.15× | Sports |
| That '70s Show (Official) | 429.03× | Movies & TV |
| Aishwarya Rai Bachchan | 197.84× | Fashion & Accessoires |
| Priyanka Chopra | 132.79× | Movies & TV |
| Clothing in India | 90.98× | Fashion & Accessoires |
| Royal Challengers Bangalore | 172.83× | Sports |
| Rajasthan Royals | 178.94× | Sports |
| Shah Rukh Khan | 117.61× | Movies & TV |
| Zomato | 148.48× | Food & Beverages |
| Big Bash League | 178.39× | Sports |
| Cricket clothing and equipment | 162.59× | Sports |
| Akshay Kumar | 198.96× | Movies & TV |
| Aamir Khan | 183.86× | Movies & TV |
| Colors (TV channel) | 153.43× | Movies & TV |
| Hrithik Roshan | 136.16× | Movies & TV |
| Tamil cinema | 82.99× | Movies & TV |
| Ranveer Singh | 179.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.44 |
| Career Orientation | POWER | 2.61 |
| Risk Appetite | THRILL | 2.12 |
| Early Adopter Mentality | POWER | 1.87 |
| Price Sensitivity | PREMIUM | 1.53 |
| Urban Lifestyle | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 65.3% |
| United States | 4.7% |
| United Arab Emirates | 3.0% |
See Chennai Super Kings audiences in other countries
More Cricket audiences in Germany
- Indian Premier League (2,942,349)
- India national cricket team (821,058)
- Indian Premier League (735,132)
- Pakistan national cricket team (521,351)
- Cricket World Cup (485,166)
Frequently asked questions
How many fans does Chennai Super Kings have in Germany?
Chennai Super Kings has an estimated audience of 354,691 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Chennai Super Kings fans?
43.7% of Chennai Super Kings fans are female, 56.3% are male, with an average age of 35.9 years.
Which brands do Chennai Super Kings fans like most?
Chennai Super Kings fans show strongest brand affinity for Indian Premier League (112.34×), Indian Premier League (190.26×), and Kolkata Knight Riders (258.33×) over the country average.
Where do Chennai Super Kings fans live in Germany?
Chennai Super Kings fans in Germany are most concentrated in Bayern (reach 74,460), Nordrhein-Westfalen (reach 68,599), and Hessen (reach 67,862). These three regions account for the largest share of the active audience.
What other brands do Chennai Super Kings fans also like?
Beyond Chennai Super Kings itself, the audience over-indexes on Indian Premier League (190.26×), Kolkata Knight Riders (258.33×), Cricket World Cup (196.15×), and That '70s Show (Official) (429.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chennai Super Kings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.