Cricket World Cup Audience in Germany
Cricket World Cup has an estimated audience of 484,573 people in Germany. 35.3% are female, 64.7% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Rajasthan Royals, IPL Cricket, Cricbuzz, STAR Sports, Indian Premier League.
The average Cricket World Cup fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Rajasthan Royals, IPL Cricket, Cricbuzz, with strongest over-indexing on Rajasthan Royals (92.61× the country average). Demographically, the Cricket World Cup audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Cricket
Demographics of Cricket World Cup fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 33.0 |
| Estimated audience size | 484,573 |
Audience persona
The typical Cricket World Cup fan in Germany is more male, around 33.0 years old, with strong Career Orientation tendencies and a notable affinity for Rajasthan Royals.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,318 | 0.93× |
| Bayern | 98,141 | 1.26× |
| Hessen | 77,034 | 2.08× |
| Baden-Württemberg | 68,665 | 1.04× |
| Berlin | 52,044 | 2.4× |
| Niedersachsen | 27,160 | 0.58× |
| Rheinland-Pfalz | 21,369 | 0.88× |
| Sachsen | 16,351 | 0.69× |
| Hamburg | 14,902 | 1.36× |
| Brandenburg | 10,472 | 0.7× |
| Schleswig-Holstein | 9,578 | 0.55× |
| Thüringen | 8,680 | 0.7× |
| Sachsen-Anhalt | 7,083 | 0.56× |
| Bremen | 4,922 | 1.19× |
| Mecklenburg-Vorpommern | 4,777 | 0.52× |
| Saarland | 3,457 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rajasthan Royals | 92.61× | Sports |
| IPL Cricket | 181.2× | Sports |
| Cricbuzz | 49.79× | Sports |
| STAR Sports | 54.09× | Movies & TV |
| Indian Premier League | 16.38× | Sports |
| 3000 metres | 36× | Sports |
| Australia national cricket team | 81.33× | Sports |
| Rituals | 7.6× | Beauty & Wellness |
| Live events | 3.91× | Music & Radio |
| New Zealand national cricket team | 115.35× | Sports |
| South Africa national cricket team | 59.34× | Sports |
| Germany | 3.31× | Travel & Leisure |
| Food | 3.14× | Food & Beverages |
| Anime convention | 8.76× | Literature |
| Sports and outdoors | 3× | Sports |
| Music | 3.01× | Business & Career |
| Reading | 3.02× | Literature |
| Design | 3.12× | Home & Garden |
| Pakistan Cricket Board | 106.22× | Sports |
| Business | 3.16× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.2 |
| Risk Appetite | THRILL | 2.1 |
| Travelling | THRILL | 1.94 |
| Urban Lifestyle | OPEN | 1.59 |
| Price Sensitivity | PREMIUM | 1.49 |
| Extroversion | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 53.7% |
| United States | 8.2% |
| United Kingdom | 4.9% |
See Cricket World Cup audiences in other countries
More Cricket audiences in Germany
- Indian Premier League (2,942,349)
- India national cricket team (821,058)
- Indian Premier League (735,132)
- Pakistan national cricket team (521,351)
- Chennai Super Kings (354,691)
Frequently asked questions
How many fans does Cricket World Cup have in Germany?
Cricket World Cup has an estimated audience of 484,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cricket World Cup fans?
35.3% of Cricket World Cup fans are female, 64.7% are male, with an average age of 33.0 years.
Which brands do Cricket World Cup fans like most?
Cricket World Cup fans show strongest brand affinity for Rajasthan Royals (92.61×), IPL Cricket (181.2×), and Cricbuzz (49.79×) over the country average.
Where do Cricket World Cup fans live in Germany?
Cricket World Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,318), Bayern (reach 98,141), and Hessen (reach 77,034). These three regions account for the largest share of the active audience.
What other brands do Cricket World Cup fans also like?
Beyond Cricket World Cup itself, the audience over-indexes on IPL Cricket (181.2×), Cricbuzz (49.79×), STAR Sports (54.09×), and Indian Premier League (16.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cricket World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.