Rascasse Audience Intelligence

Nintendo Target Market in Germany

A data profile of the people who buy, follow and care about Nintendo in Germany — modelled from more than twelve digital signal sources. Nintendo has an estimated audience of 3,597,540 people in Germany.

#1among Video game developer in Germany#199among Brand in Germany#45in Games

The average Nintendo fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Airbnb, Mobile game, Barbie, with strongest over-indexing on Airbnb (3.23× the country average).

Demographically, the Nintendo audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nintendo fan in Germany is more male, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Airbnb.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nintendo profile in Germany.

Audience size
3.6M
in Germany
Gender
38.7%♀
61.3% male
Age
31.1
average years
Country rank
#1689
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nintendo

38.7% are female, 61.3% are male, average age 31.1.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Nintendo audience in Germany
MetricValue
Female38.7%
Male61.3%
Average age31.1
Estimated audience size3,597,540
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Nintendo audience in Germany
Age bracketShare%
16-1939%
20-2925%
30-3918%
40-4911%
50+7%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Nintendo audience comes from Germany.

Worldwide audience distribution share by country for Nintendo
CountryShare
United States23.2%
Japan13.4%
China8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nintendo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nintendo customers by region in Germany
#RegionReachAffinity×
01Hessen~300K1.19×
02Sachsen-Anhalt~100K1.09×
03Berlin~200K1.05×
04Niedersachsen~400K1.04×
05Schleswig-Holstein~100K1.04×
06Hamburg~80K1.03×
07Rheinland-Pfalz~200K1.02×
08Sachsen~200K1.02×
09Bremen~30K1.01×
10Baden-Württemberg~500K0.99×
11Brandenburg~100K0.99×
12Bayern~600K0.95×
13Thüringen~90K0.95×
14Mecklenburg-Vorpommern~70K0.95×
15Saarland~40K0.91×
16Nordrhein-Westfalen~700K0.89×
Fig. 06

Affinity by region

Affinity by region — Nintendo, Germany
0.89×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nintendo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nintendo audience
#·InterestCategoryAffinity×
01Travel photographyTechnology & Electronics3.96×
02Ornamental plantHome & Garden3.86×
03Mobile gameGames3.64×
04Landscape photographyTechnology & Electronics3.62×
05Modern artArts & Culture3.54×
06BedroomHome & Garden3.54×
07Home DesignHome & Garden3.47×
08Contemporary artArts & Culture3.45×
09Living roomHome & Garden3.43×
10Architecture & DesignBusiness & Career3.42×
11Outdoor enthusiastSports3.42×
12BarbieMovies & TV3.34×
13AirbnbTravel & Leisure3.23×
14Nature photographyTechnology & Electronics3.23×
15BedHome & Garden3.13×
16Vegetarian cuisineFood & Beverages3.09×
17AdventureTravel & Leisure2.65×
18IKEAHome & Garden2.35×
19PinterestInternet & Social Media2.34×
20LeisureTravel & Leisure2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nintendo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nintendo audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.53×
Luxury OrientationPREMIUM2.30×
Design AffinityPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nintendo audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.82×
PatriotismCONSERVATISM0.86×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nintendo's target market in Germany?

Nintendo's target market in Germany covers an estimated 3,597,540 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nintendo customers?

38.7% of the Nintendo audience are female, 61.3% are male, with an average age of 31.1 years.

03

Which brands do Nintendo fans like most?

Nintendo fans show strongest brand affinity for Airbnb (3.23×), Mobile game (3.64×), and Barbie (3.34×) over the country average.

04

Where do Nintendo fans live in Germany?

Nintendo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Nintendo fans also like?

Beyond Nintendo itself, the audience over-indexes on Mobile game (3.64×), Barbie (3.34×), Travel photography (3.96×), and Living room (3.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game developer audiences in Germany

See Nintendo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nintendo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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