Nintendo Audience in Germany
Nintendo has an estimated audience of 3,659,753 people in Germany. 38.7% are female, 61.3% are male, average age 31.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Airbnb, Barbie, Mobile game, Travel photography, Living room.
The average Nintendo fan in Germany is 31.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Airbnb, Barbie, Mobile game, with strongest over-indexing on Airbnb (3.23× the country average). Demographically, the Nintendo audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Social Media Usage, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of Nintendo fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 31.1 |
| Estimated audience size | 3,659,753 |
Audience persona
The typical Nintendo fan in Germany is more male, around 31.1 years old, with strong Social Media Usage tendencies and a notable affinity for Airbnb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 597,852 | 1.02× |
| Baden-Württemberg | 533,988 | 1.07× |
| Nordrhein-Westfalen | 519,831 | 0.65× |
| Hessen | 374,289 | 1.34× |
| Niedersachsen | 373,272 | 1.05× |
| Rheinland-Pfalz | 188,353 | 1.03× |
| Sachsen | 178,518 | 0.99× |
| Berlin | 170,445 | 1.04× |
| Schleswig-Holstein | 136,613 | 1.04× |
| Brandenburg | 108,306 | 0.95× |
| Sachsen-Anhalt | 97,700 | 1.03× |
| Hamburg | 88,064 | 1.06× |
| Thüringen | 86,593 | 0.93× |
| Mecklenburg-Vorpommern | 63,997 | 0.92× |
| Saarland | 39,638 | 0.88× |
| Bremen | 31,119 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Airbnb | 3.23× | Travel & Leisure |
| Barbie | 3.34× | Movies & TV |
| Mobile game | 3.64× | Games |
| Travel photography | 3.96× | Technology & Electronics |
| Living room | 3.43× | Home & Garden |
| Home Design | 3.47× | Home & Garden |
| IKEA | 2.35× | Home & Garden |
| Bed | 3.13× | Home & Garden |
| Ornamental plant | 3.86× | Home & Garden |
| Modern art | 3.54× | Arts & Culture |
| Architecture & Design | 3.42× | Business & Career |
| Landscape photography | 3.62× | Technology & Electronics |
| Bedroom | 3.54× | Home & Garden |
| Contemporary art | 3.45× | Arts & Culture |
| Nature photography | 3.23× | Technology & Electronics |
| Vegetarian cuisine | 3.09× | Food & Beverages |
| Adventure | 2.65× | Travel & Leisure |
| Outdoor enthusiast | 3.42× | Sports |
| 2.34× | Internet & Social Media | |
| Leisure | 2.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.14 |
| DIY Mentality | THRILL | 1.02 |
| Early Adopter Mentality | POWER | 1.01 |
| Price Sensitivity | PREMIUM | 1 |
| Sports Activity | POWER | 0.97 |
| Patriotism | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 13.3% |
| China | 8.5% |
See Nintendo audiences in other countries
More Video game developer audiences in Germany
- GameStar (1,026,567)
- Ubisoft (966,233)
- Rockstar Games (836,303)
- GameStop (426,635)
- Electronic Arts (377,936)
Frequently asked questions
How many fans does Nintendo have in Germany?
Nintendo has an estimated audience of 3,659,753 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Nintendo fans?
38.7% of Nintendo fans are female, 61.3% are male, with an average age of 31.1 years.
Which brands do Nintendo fans like most?
Nintendo fans show strongest brand affinity for Airbnb (3.23×), Barbie (3.34×), and Mobile game (3.64×) over the country average.
Where do Nintendo fans live in Germany?
Nintendo fans in Germany are most concentrated in Bayern (reach 597,852), Baden-Württemberg (reach 533,988), and Nordrhein-Westfalen (reach 519,831). These three regions account for the largest share of the active audience.
What other brands do Nintendo fans also like?
Beyond Nintendo itself, the audience over-indexes on Barbie (3.34×), Mobile game (3.64×), Travel photography (3.96×), and Living room (3.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nintendo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.