Rascasse Audience Intelligence

Ubisoft Target Market in Germany

A data profile of the people who buy, follow and care about Ubisoft in Germany — modelled from more than twelve digital signal sources. Ubisoft has an estimated audience of 944,694 people in Germany.

#4among Video game developer in Germany#897among Brand in Germany#158in Games

The average Ubisoft fan in Germany is 29.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Epic Games, Retrogaming, with strongest over-indexing on Harry Potter (2.53× the country average).

Demographically, the Ubisoft audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ubisoft fan in Germany is more male, around 29.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ubisoft profile in Germany.

Audience size
945K
in Germany
Gender
23.1%♀
76.9% male
Age
29.2
average years
Country rank
#6864
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ubisoft

23.1% are female, 76.9% are male, average age 29.2.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Ubisoft audience in Germany
MetricValue
Female23.1%
Male76.9%
Average age29.2
Estimated audience size944,694
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Ubisoft audience in Germany
Age bracketShare%
16-1947%
20-2924%
30-3916%
40-499%
50+5%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Ubisoft audience comes from Germany.

Worldwide audience distribution share by country for Ubisoft
CountryShare
United States19.2%
Brazil7.4%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ubisoft audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ubisoft customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K1.11×
02Niedersachsen~100K1.10×
03Schleswig-Holstein~40K1.08×
04Nordrhein-Westfalen~200K1.07×
05Thüringen~30K1.06×
06Rheinland-Pfalz~50K1.05×
07Sachsen~50K1.05×
08Brandenburg~30K1.05×
09Mecklenburg-Vorpommern~20K1.01×
10Bremen~8K1.00×
11Hessen~70K0.97×
12Berlin~40K0.96×
13Saarland~10K0.92×
14Baden-Württemberg~100K0.90×
15Bayern~100K0.89×
16Hamburg~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Ubisoft, Germany
0.79×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ubisoft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ubisoft audience
#·InterestCategoryAffinity×
01PlayStation PortableGames18.56×
02Retro GamerGames11.93×
03Clash of ClansGames11.80×
04Need for SpeedGames11.09×
05The SimsGames9.21×
06Rockstar GamesGames9.03×
07Xbox Game PassGames8.71×
08Turn-based strategyGames8.39×
09Trading cardGames7.96×
10Assassin's CreedGames7.75×
11RetrogamingGames7.69×
12Epic GamesGames6.82×
13CrunchyrollGames6.32×
14Instant GamingGames5.25×
15Pokémon (video game series)Games4.93×
16SteamGames3.88×
17Adventure gameGames2.81×
18Harry PotterMovies & TV2.53×
19FC Bayern MunichSports1.53×
20FIFA World CupSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ubisoft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ubisoft audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.27×
Social Media UsageJOY1.03×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ubisoft audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.55×
CreativityOPEN0.66×
Quality AwarenessPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ubisoft's target market in Germany?

Ubisoft's target market in Germany covers an estimated 944,694 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ubisoft customers?

23.1% of the Ubisoft audience are female, 76.9% are male, with an average age of 29.2 years.

03

Which brands do Ubisoft fans like most?

Ubisoft fans show strongest brand affinity for Harry Potter (2.53×), Epic Games (6.82×), and Retrogaming (7.69×) over the country average.

04

Where do Ubisoft fans live in Germany?

Ubisoft fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ubisoft fans also like?

Beyond Ubisoft itself, the audience over-indexes on Epic Games (6.82×), Retrogaming (7.69×), Assassin's Creed (7.75×), and PlayStation Portable (18.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game developer audiences in Germany

See Ubisoft audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ubisoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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