Ubisoft Audience in Germany
Ubisoft has an estimated audience of 966,232 people in Germany. 23.1% are female, 76.9% are male, average age 29.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Epic Games, Retrogaming, PlayStation Portable, Assassin's Creed.
The average Ubisoft fan in Germany is 29.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Epic Games, Retrogaming, with strongest over-indexing on Harry Potter (2.53× the country average). Demographically, the Ubisoft audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of Ubisoft fans
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 29.2 |
| Estimated audience size | 966,232 |
Audience persona
The typical Ubisoft fan in Germany is more male, around 29.2 years old, with strong Patriotism tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 235,631 | 1.11× |
| Bayern | 141,978 | 0.91× |
| Baden-Württemberg | 119,999 | 0.91× |
| Niedersachsen | 105,340 | 1.12× |
| Hessen | 73,135 | 0.99× |
| Rheinland-Pfalz | 50,557 | 1.04× |
| Sachsen | 48,715 | 1.03× |
| Berlin | 43,607 | 1.01× |
| Schleswig-Holstein | 38,342 | 1.11× |
| Brandenburg | 31,250 | 1.04× |
| Sachsen-Anhalt | 26,963 | 1.08× |
| Thüringen | 25,203 | 1.02× |
| Mecklenburg-Vorpommern | 17,488 | 0.95× |
| Hamburg | 17,306 | 0.79× |
| Saarland | 10,393 | 0.88× |
| Bremen | 8,252 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.53× | Movies & TV |
| Epic Games | 6.82× | Games |
| Retrogaming | 7.69× | Games |
| PlayStation Portable | 18.56× | Games |
| Assassin's Creed | 7.75× | Games |
| Clash of Clans | 11.8× | Games |
| Retro Gamer | 11.93× | Games |
| Crunchyroll | 6.32× | Games |
| The Sims | 9.21× | Games |
| Steam | 3.88× | Games |
| Xbox Game Pass | 8.71× | Games |
| Instant Gaming | 5.25× | Games |
| Pokémon (video game series) | 4.93× | Games |
| Turn-based strategy | 8.39× | Games |
| Call of Duty | 4.07× | Games |
| Rockstar Games | 9.03× | Games |
| Dune | 3.97× | Movies & TV |
| Trading card | 7.96× | Games |
| Need for Speed | 11.09× | Games |
| Adventure game | 2.81× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.57 |
| Early Adopter Mentality | POWER | 1.39 |
| Social Media Usage | JOY | 1.21 |
| DIY Mentality | THRILL | 0.97 |
| Family Orientation | CONSERVATISM | 0.95 |
| Tradition | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 7.3% |
| Germany | 6.3% |
See Ubisoft audiences in other countries
More Video game developer audiences in Germany
- Nintendo (3,659,753)
- GameStar (1,026,567)
- Rockstar Games (836,303)
- GameStop (426,635)
- Electronic Arts (377,936)
Frequently asked questions
How many fans does Ubisoft have in Germany?
Ubisoft has an estimated audience of 966,232 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ubisoft fans?
23.1% of Ubisoft fans are female, 76.9% are male, with an average age of 29.2 years.
Which brands do Ubisoft fans like most?
Ubisoft fans show strongest brand affinity for Harry Potter (2.53×), Epic Games (6.82×), and Retrogaming (7.69×) over the country average.
Where do Ubisoft fans live in Germany?
Ubisoft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 235,631), Bayern (reach 141,978), and Baden-Württemberg (reach 119,999). These three regions account for the largest share of the active audience.
What other brands do Ubisoft fans also like?
Beyond Ubisoft itself, the audience over-indexes on Epic Games (6.82×), Retrogaming (7.69×), PlayStation Portable (18.56×), and Assassin's Creed (7.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ubisoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.