Rascasse Audience Intelligence

The Sims Audience in Germany

A data profile of the people who buy, follow and care about The Sims in Germany — modelled from more than twelve digital signal sources. The Sims has an estimated audience of 1,184,324 people in Germany.

#1among Simulation in Germany#38among Video / Board Game in Germany#129in Games

The average The Sims fan in Germany is 31.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Photos, The Sims (video game), Life simulation game, with strongest over-indexing on Google Photos (14.35× the country average).

Demographically, the The Sims audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Sims fan in Germany is balanced, around 31.8 years old, with strong Extroversion tendencies and a notable affinity for Google Photos.

Category: Games · Type: Video / Board Game · Subtype: Simulation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sims profile in Germany.

Audience size
1.2M
in Germany
Gender
49.3%♀
50.7% male
Age
31.8
average years
Country rank
#5585
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sims fans

49.3% are female, 50.7% are male, average age 31.8.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for The Sims audience in Germany
MetricValue
Female49.3%
Male50.7%
Average age31.8
Estimated audience size1,184,324
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the The Sims audience in Germany
Age bracketShare%
16-1941%
20-2920%
30-3916%
40-4914%
50+8%
Fig. 04

Worldwide distribution

7.0%

of the worldwide The Sims audience comes from Germany.

Worldwide audience distribution share by country for The Sims
CountryShare
United States28.4%
United Kingdom8.2%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sims audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Sims fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.16×
02Schleswig-Holstein~50K1.08×
03Hamburg~30K1.08×
04Sachsen-Anhalt~30K1.07×
05Niedersachsen~100K1.06×
06Sachsen~60K1.06×
07Nordrhein-Westfalen~300K1.05×
08Brandenburg~40K1.04×
09Thüringen~30K1.01×
10Mecklenburg-Vorpommern~20K0.99×
11Bremen~10K0.98×
12Hessen~90K0.97×
13Rheinland-Pfalz~60K0.97×
14Saarland~10K0.93×
15Bayern~200K0.91×
16Baden-Württemberg~100K0.83×
Fig. 06

Affinity by region

Affinity by region — The Sims, Germany
0.83×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sims audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sims audience
#·InterestCategoryAffinity×
01The Sims (video game)Games22.07×
02The Sims ResourceGames20.13×
03Life simulation gameGames18.64×
04Ludo (board game)Games18.28×
05Google PhotosTechnology & Electronics14.35×
06LycamobileTechnology & Electronics6.21×
07Pink LipstickBeauty & Wellness5.16×
08OneDriveTechnology & Electronics3.21×
09CongstarTechnology & Electronics3.12×
10Instant GamingGames3.03×
11Aldi TalkTechnology & Electronics2.97×
12CHECK24Business & Career2.87×
13Harry PotterMovies & TV2.55×
14Stranger ThingsMovies & TV1.96×
15FRITZ!BoxTechnology & Electronics1.80×
16PrimarkShopping1.65×
17TagesschauMovies & TV1.64×
18DeichmannShopping1.59×
19RossmannShopping1.57×
20VodafoneTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sims audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sims audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.46×
Pet OwnershipJOY1.42×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sims audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Luxury OrientationPREMIUM0.76×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sims have in Germany?

The Sims has an estimated audience of 1,184,324 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Sims fans?

49.3% of The Sims fans are female, 50.7% are male, with an average age of 31.8 years.

03

Which brands do The Sims fans like most?

The Sims fans show strongest brand affinity for Google Photos (14.35×), The Sims (video game) (22.07×), and Life simulation game (18.64×) over the country average.

04

Where do The Sims fans live in Germany?

The Sims fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Sims fans also like?

Beyond The Sims itself, the audience over-indexes on The Sims (video game) (22.07×), Life simulation game (18.64×), Harry Potter (2.55×), and CHECK24 (2.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Simulation audiences in Germany

See The Sims audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Sims. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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