The Sims Audience in Germany
The Sims has an estimated audience of 1,180,841 people in Germany. 49.3% are female, 50.7% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Sims (video game), Google Photos, Life simulation game, Harry Potter, CHECK24.
The average The Sims fan in Germany is 31.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Sims (video game), Google Photos, Life simulation game, with strongest over-indexing on The Sims (video game) (22.07× the country average). Demographically, the The Sims audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Simulation
Demographics of The Sims fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 31.8 |
| Estimated audience size | 1,180,841 |
Audience persona
The typical The Sims fan in Germany is balanced, around 31.8 years old, with strong Price Sensitivity tendencies and a notable affinity for The Sims (video game).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 279,253 | 1.08× |
| Bayern | 179,669 | 0.94× |
| Baden-Württemberg | 152,376 | 0.94× |
| Hessen | 131,228 | 1.45× |
| Niedersachsen | 115,458 | 1× |
| Berlin | 97,758 | 1.85× |
| Rheinland-Pfalz | 53,154 | 0.9× |
| Sachsen | 52,232 | 0.9× |
| Schleswig-Holstein | 39,245 | 0.92× |
| Hamburg | 31,765 | 1.19× |
| Brandenburg | 31,074 | 0.85× |
| Sachsen-Anhalt | 23,469 | 0.76× |
| Thüringen | 22,192 | 0.73× |
| Mecklenburg-Vorpommern | 16,428 | 0.73× |
| Saarland | 10,888 | 0.75× |
| Bremen | 10,274 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Sims (video game) | 22.07× | Games |
| Google Photos | 14.35× | Technology & Electronics |
| Life simulation game | 18.64× | Games |
| Harry Potter | 2.55× | Movies & TV |
| CHECK24 | 2.87× | Business & Career |
| The Sims Resource | 20.13× | Games |
| Tagesschau | 1.64× | Movies & TV |
| Ludo (board game) | 18.28× | Games |
| Pink Lipstick | 5.16× | Beauty & Wellness |
| Lycamobile | 6.21× | Technology & Electronics |
| Aldi Talk | 2.97× | Technology & Electronics |
| Congstar | 3.12× | Technology & Electronics |
| Stranger Things | 1.96× | Movies & TV |
| Rossmann | 1.57× | Shopping |
| Deichmann | 1.59× | Shopping |
| FRITZ!Box | 1.8× | Technology & Electronics |
| OneDrive | 3.21× | Technology & Electronics |
| Vodafone | 1.52× | Technology & Electronics |
| Barbie | 1.52× | Movies & TV |
| Primark | 1.65× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.33 |
| Social Media Usage | JOY | 1.23 |
| Patriotism | CONSERVATISM | 1.17 |
| Sustainability | BALANCE | 1.16 |
| Luxury Orientation | PREMIUM | 1.13 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 8.3% |
| Germany | 7.0% |
See The Sims audiences in other countries
More Simulation audiences in Germany
- The Sims (video game) (450,885)
- The Sims Resource (160,889)
- The Sims 2 (88,187)
- Rail Simulator (33,042)
- The Sims Social (28,458)
Frequently asked questions
How many fans does The Sims have in Germany?
The Sims has an estimated audience of 1,180,841 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Sims fans?
49.3% of The Sims fans are female, 50.7% are male, with an average age of 31.8 years.
Which brands do The Sims fans like most?
The Sims fans show strongest brand affinity for The Sims (video game) (22.07×), Google Photos (14.35×), and Life simulation game (18.64×) over the country average.
Where do The Sims fans live in Germany?
The Sims fans in Germany are most concentrated in Nordrhein-Westfalen (reach 279,253), Bayern (reach 179,669), and Baden-Württemberg (reach 152,376). These three regions account for the largest share of the active audience.
What other brands do The Sims fans also like?
Beyond The Sims itself, the audience over-indexes on Google Photos (14.35×), Life simulation game (18.64×), Harry Potter (2.55×), and CHECK24 (2.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Sims. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.