Rascasse Audience Intelligence

Pink Lipstick Audience in Germany

A data profile of the people who buy, follow and care about Pink Lipstick in Germany — modelled from more than twelve digital signal sources. Pink Lipstick has an estimated audience of 1,545,272 people in Germany.

#19among Cosmetics in Germany#2364among Topic in Germany#100in Beauty & Wellness

The average Pink Lipstick fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robin Williams, Mila Kunis, Nina Dobrev, with strongest over-indexing on Robin Williams (15.52× the country average).

Demographically, the Pink Lipstick audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pink Lipstick fan in Germany is more female, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Robin Williams.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pink Lipstick profile in Germany.

Audience size
1.5M
in Germany
Gender
81.2%♀
18.8% male
Age
36.9
average years
Country rank
#4343
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pink Lipstick fans

81.2% are female, 18.8% are male, average age 36.9.

Fig. 02

Gender split

81.2%
Female
18.8%
Male
Demographic split for Pink Lipstick audience in Germany
MetricValue
Female81.2%
Male18.8%
Average age36.9
Estimated audience size1,545,272
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Pink Lipstick audience in Germany
Age bracketShare%
16-1925%
20-2918%
30-3922%
40-4922%
50+13%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Pink Lipstick audience comes from Germany.

Worldwide audience distribution share by country for Pink Lipstick
CountryShare
Germany30.7%
United States8.0%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pink Lipstick audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pink Lipstick fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.39×
02Saarland~20K1.19×
03Mecklenburg-Vorpommern~30K1.10×
04Sachsen-Anhalt~40K1.04×
05Thüringen~40K1.04×
06Brandenburg~50K0.98×
07Hamburg~30K0.96×
08Hessen~100K0.95×
09Schleswig-Holstein~50K0.94×
10Rheinland-Pfalz~70K0.92×
11Sachsen~70K0.91×
12Berlin~60K0.90×
13Niedersachsen~100K0.85×
14Baden-Württemberg~200K0.83×
15Bayern~200K0.79×
16Nordrhein-Westfalen~300K0.76×
Fig. 06

Affinity by region

Affinity by region — Pink Lipstick, Germany
0.76×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pink Lipstick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pink Lipstick audience
#·InterestCategoryAffinity×
01MaxisGames56.86×
02SojuFood & Beverages26.63×
03Robin WilliamsMovies & TV15.52×
04Mila KunisMovies & TV15.52×
05Nina DobrevMovies & TV15.52×
06Ian SomerhalderMovies & TV15.52×
07Andy SambergMovies & TV15.52×
08HackersMovies & TV15.52×
09Crystal healingHealth14.91×
10Eyes Lips FaceBeauty & Wellness11.25×
11Folic acidHealth9.91×
12Bobbi BrownBeauty & Wellness9.41×
13Qatar AirwaysTravel & Leisure7.24×
14KLMTravel & Leisure7.22×
15Lip balmBeauty & Wellness5.68×
16Charlotte TilburyBeauty & Wellness5.60×
17Business classTravel & Leisure4.31×
18Google MapsInternet & Social Media3.84×
19RedditInternet & Social Media2.66×
20Women's clothingFashion & Accessoires2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pink Lipstick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pink Lipstick audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.18×
IndividualismJOY2.55×
Luxury OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pink Lipstick audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
Pet OwnershipJOY0.64×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pink Lipstick have in Germany?

Pink Lipstick has an estimated audience of 1,545,272 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pink Lipstick fans?

81.2% of Pink Lipstick fans are female, 18.8% are male, with an average age of 36.9 years.

03

Which brands do Pink Lipstick fans like most?

Pink Lipstick fans show strongest brand affinity for Robin Williams (15.52×), Mila Kunis (15.52×), and Nina Dobrev (15.52×) over the country average.

04

Where do Pink Lipstick fans live in Germany?

Pink Lipstick fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pink Lipstick fans also like?

Beyond Pink Lipstick itself, the audience over-indexes on Mila Kunis (15.52×), Nina Dobrev (15.52×), Google Maps (3.84×), and Crystal healing (14.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Pink Lipstick audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pink Lipstick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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