Pink Lipstick Audience in Germany
Pink Lipstick has an estimated audience of 1,545,272 people in Germany. 81.2% are female, 18.8% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities: Pantsuit, Mothercare, Gil Ofarim, Progressive rock, Hachis Parmentier.
The average Pink Lipstick fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities include Pantsuit, Mothercare, Gil Ofarim, with strongest over-indexing on Pantsuit (13.7× the country average). Demographically, the Pink Lipstick audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Pink Lipstick fans
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 36.9 |
| Estimated audience size | 1,545,272 |
Audience persona
The typical Pink Lipstick fan in Germany is more female, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Pantsuit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,941 | 0.54× |
| Baden-Württemberg | 116,111 | 0.55× |
| Hessen | 105,324 | 0.89× |
| Bayern | 102,967 | 0.41× |
| Niedersachsen | 67,371 | 0.45× |
| Sachsen-Anhalt | 47,910 | 1.2× |
| Thüringen | 47,481 | 1.21× |
| Rheinland-Pfalz | 44,118 | 0.57× |
| Mecklenburg-Vorpommern | 44,033 | 1.49× |
| Brandenburg | 42,740 | 0.89× |
| Berlin | 42,501 | 0.62× |
| Bremen | 41,107 | 3.11× |
| Saarland | 39,166 | 2.06× |
| Sachsen | 38,389 | 0.51× |
| Schleswig-Holstein | 37,785 | 0.68× |
| Hamburg | 28,416 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pantsuit | 13.7× | Fashion & Accessoires |
| Mothercare | 3.44× | Kids & Family |
| Gil Ofarim | 1.98× | Music & Radio |
| Progressive rock | 2.32× | Music & Radio |
| Hachis Parmentier | 14.88× | Food & Beverages |
| Natural rubber | 2.12× | Cars & Mobility |
| Handmade Gifts | 1.74× | Kids & Family |
| Commercial mortgage | 1.72× | Business & Career |
| Home Delivery | 2.27× | Food & Beverages |
| Mechanic | 1.5× | Cars & Mobility |
| Sinister (band) | 8.74× | Music & Radio |
| South Asian cuisine | 4.89× | Food & Beverages |
| Minestrone | 1.71× | Food & Beverages |
| Figure painting (hobby) | 2.61× | Arts & Culture |
| Dusit Thani Manila | 15.39× | Travel & Leisure |
| N'Golo Kanté | 3.33× | Sports |
| Ireen Sheer | 1.74× | Music & Radio |
| Information sensitivity | 2.96× | Technology & Electronics |
| Cachorro | 1.93× | Pets & Animals |
| Christmas Gifts | 2.78× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.8 |
| Individualism | JOY | 2.01 |
| Luxury Orientation | PREMIUM | 1.94 |
| Extroversion | THRILL | 1.9 |
| Design Affinity | PREMIUM | 1.72 |
| Travelling | THRILL | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.7% |
| United States | 8.0% |
| Japan | 7.8% |
See Pink Lipstick audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Pink Lipstick have in Germany?
Pink Lipstick has an estimated audience of 1,545,272 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Pink Lipstick fans?
81.2% of Pink Lipstick fans are female, 18.8% are male, with an average age of 36.9 years.
Which brands do Pink Lipstick fans like most?
Pink Lipstick fans show strongest brand affinity for Pantsuit (13.7×), Mothercare (3.44×), and Gil Ofarim (1.98×) over the country average.
Where do Pink Lipstick fans live in Germany?
Pink Lipstick fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,941), Baden-Württemberg (reach 116,111), and Hessen (reach 105,324). These three regions account for the largest share of the active audience.
What other brands do Pink Lipstick fans also like?
Beyond Pink Lipstick itself, the audience over-indexes on Mothercare (3.44×), Gil Ofarim (1.98×), Progressive rock (2.32×), and Hachis Parmentier (14.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pink Lipstick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.