Pink Lipstick Audience in United States

Pink Lipstick logo

Pink Lipstick has an estimated audience of 401,840 people in United States. 77.0% are female, 23.0% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Product design, Bugatti Chiron, Natural rubber, Elsword.

The average Pink Lipstick fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Product design, Bugatti Chiron, with strongest over-indexing on Mothercare (8.18× the country average). Demographically, the Pink Lipstick audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Pink Lipstick fans

Demographic split for Pink Lipstick audience in United States
MetricValue
Female77.0%
Male23.0%
Average age34.8
Estimated audience size401,840

Audience persona

The typical Pink Lipstick fan in United States is more female, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Pink Lipstick in United States
RegionReachAffinity
California54,4121.23×
Texas43,2801.25×
Florida31,8971.17×
New York29,8061.33×
Georgia13,5311.09×
Illinois13,5241.01×
Pennsylvania13,1440.97×
New Jersey12,9951.27×
North Carolina11,4630.95×
Ohio11,2100.91×
Michigan9,8220.93×
Virginia9,7020.99×
Iowa9,6892.93×
Missouri9,4541.46×
Tennessee8,0150.99×
Arizona7,9310.97×
Massachusetts7,5990.96×
Washington7,4180.92×
Maryland7,2161.04×
Indiana6,5270.89×
Louisiana6,5031.25×
South Carolina6,2981.04×
Kentucky5,5031.09×
Alabama5,3270.95×
Colorado4,5790.72×
Oklahoma4,5111.01×
Minnesota4,4790.78×
Arkansas4,1581.26×
Connecticut4,1341.03×
Wisconsin4,0920.68×
Nevada3,9131.01×
Mississippi3,8031.15×
Oregon3,7200.81×
Utah2,9390.82×
Kansas2,6770.85×
New Mexico1,8900.94×
Nebraska1,7540.87×
West Virginia1,4490.77×
Hawaii1,2250.71×
Washington, District of Columbia1,2111×
New Hampshire1,1940.75×
Idaho1,1710.58×
Rhode Island1,1530.9×
Delaware1,1181.01×
Alaska9641.12×
Maine8640.6×
Montana7350.66×
South Dakota6740.73×
North Dakota6560.79×
Vermont6140.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pink Lipstick audience
BrandAffinityCategory
Mothercare8.18×Kids & Family
Product design2.39×Business & Career
Bugatti Chiron12.62×Cars & Mobility
Natural rubber1.99×Cars & Mobility
Elsword15.68×Games
Home equity1.77×Home & Garden
Kodiak, Alaska6.89×Travel & Leisure
JDSU2.33×Business & Career
Bank account1.79×Business & Career
UK garage3.58×Music & Radio
Isometric exercise5.62×Sports
Regional styles of Mexican music1.63×Music & Radio
Certified diabetes educator6.72×Business & Career
Stamp collecting2.26×Home & Garden
Jesse Plemons1.57×Movies & TV
Cachorro2.39×Pets & Animals
Tierra Cali3.33×Travel & Leisure
Endless Space10.19×Games
California State University, San Bernardino8.1×Business & Career
Natural gas field20×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pink Lipstick audience
TraitClusterScore
Luxury OrientationPREMIUM1.72
IndulgenceJOY1.66
Pet OwnershipJOY1.65
Design AffinityPREMIUM1.37
TraditionCONSERVATISM1.33
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Pink Lipstick
CountryShare
Germany30.7%
United States8.0%
Japan7.8%

See Pink Lipstick audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Pink Lipstick have in United States?

Pink Lipstick has an estimated audience of 401,840 people in United States, concentrated in California and Texas.

What is the gender split and age of Pink Lipstick fans?

77.0% of Pink Lipstick fans are female, 23.0% are male, with an average age of 34.8 years.

Which brands do Pink Lipstick fans like most?

Pink Lipstick fans show strongest brand affinity for Mothercare (8.18×), Product design (2.39×), and Bugatti Chiron (12.62×) over the country average.

Where do Pink Lipstick fans live in United States?

Pink Lipstick fans in United States are most concentrated in California (reach 54,412), Texas (reach 43,280), and Florida (reach 31,897). These three regions account for the largest share of the active audience.

What other brands do Pink Lipstick fans also like?

Beyond Pink Lipstick itself, the audience over-indexes on Product design (2.39×), Bugatti Chiron (12.62×), Natural rubber (1.99×), and Elsword (15.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pink Lipstick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.