Rascasse Audience Intelligence

Pink Lipstick Audience in United States

A data profile of the people who buy, follow and care about Pink Lipstick in United States — modelled from more than twelve digital signal sources. Pink Lipstick has an estimated audience of 401,840 people in United States.

#72among Cosmetics in United States#12285among Topic in United States#434in Beauty & Wellness

The average Pink Lipstick fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bath and Bodyworks, BB cream, Mona Lisa Smile, with strongest over-indexing on Bath and Bodyworks (11.72× the country average).

Demographically, the Pink Lipstick audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pink Lipstick fan in United States is more female, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Bath and Bodyworks.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pink Lipstick profile in United States.

Audience size
402K
in United States
Gender
77.0%♀
23.0% male
Age
34.8
average years
Country rank
#41527
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pink Lipstick fans

77.0% are female, 23.0% are male, average age 34.8.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Pink Lipstick audience in United States
MetricValue
Female77.0%
Male23.0%
Average age34.8
Estimated audience size401,840
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Pink Lipstick audience in United States
Age bracketShare%
16-1937%
20-2916%
30-3915%
40-4918%
50+14%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Pink Lipstick audience comes from United States.

Worldwide audience distribution share by country for Pink Lipstick
CountryShare
Germany30.7%
United States8.0%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pink Lipstick audience in United States is strongest.

Fig. 05

Top regions by affinity

Pink Lipstick fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~10K3.20×
02Missouri~9K1.44×
03Texas~40K1.19×
04New York~30K1.18×
05New Jersey~10K1.17×
06Louisiana~6K1.16×
07California~50K1.14×
08Florida~30K1.08×
09Mississippi~4K1.08×
10Arkansas~4K1.08×
11Georgia~10K1.05×
12Kentucky~5K1.04×
13Alaska<1K1.04×
14Ohio~10K1.02×
15Maryland~7K1.02×
16Illinois~10K1.01×
17Connecticut~4K1.00×
18Delaware~1K1.00×
19Vermont<1K0.99×
20Tennessee~8K0.98×
21South Carolina~6K0.98×
22New Mexico~2K0.98×
23North Dakota<1K0.98×
24North Carolina~10K0.97×
25Arizona~8K0.97×
26Alabama~5K0.97×
27Nevada~4K0.97×
28Nebraska~2K0.97×
29Virginia~9K0.96×
30Oklahoma~4K0.96×
31Rhode Island~1K0.96×
32Washington, District of Columbia~1K0.96×
33South Dakota<1K0.96×
34Pennsylvania~10K0.95×
35Michigan~10K0.94×
36Washington~7K0.93×
37Massachusetts~7K0.93×
38Utah~3K0.93×
39Kansas~3K0.93×
40West Virginia~2K0.93×
41Montana~1K0.93×
42New Hampshire~1K0.92×
43Indiana~7K0.91×
44Hawaii~2K0.91×
45Maine~1K0.90×
46Idaho~2K0.88×
47Oregon~4K0.87×
48Minnesota~5K0.86×
49Wisconsin~5K0.80×
50Colorado~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Pink Lipstick, United States
0.79×1.00×3.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pink Lipstick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pink Lipstick audience
#·InterestCategoryAffinity×
01Mona Lisa SmileMovies & TV28.60×
02KoreabooInternet & Social Media24.24×
03AvèneBeauty & Wellness15.61×
04GuerlainBeauty & Wellness14.41×
05KérastaseBeauty & Wellness13.45×
06tarte cosmeticsBeauty & Wellness12.69×
07Bath and BodyworksShopping11.72×
08BB creamBeauty & Wellness11.19×
09Beard oilBeauty & Wellness10.62×
10Makeup brushBeauty & Wellness6.73×
11Polo Ralph LaurenFashion & Accessoires6.18×
12Nail artBeauty & Wellness3.79×
13Nail polishBeauty & Wellness3.74×
14QVCMovies & TV3.66×
15Discount storesShopping2.87×
16CVS PharmacyShopping2.70×
17WalgreensShopping2.25×
18Mortgage loansBusiness & Career2.15×
19AldiShopping2.07×
20PinterestInternet & Social Media1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pink Lipstick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pink Lipstick audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.48×
Luxury OrientationPREMIUM1.92×
Price SensitivityPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pink Lipstick audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.83×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pink Lipstick have in United States?

Pink Lipstick has an estimated audience of 401,840 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pink Lipstick fans?

77.0% of Pink Lipstick fans are female, 23.0% are male, with an average age of 34.8 years.

03

Which brands do Pink Lipstick fans like most?

Pink Lipstick fans show strongest brand affinity for Bath and Bodyworks (11.72×), BB cream (11.19×), and Mona Lisa Smile (28.6×) over the country average.

04

Where do Pink Lipstick fans live in United States?

Pink Lipstick fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pink Lipstick fans also like?

Beyond Pink Lipstick itself, the audience over-indexes on BB cream (11.19×), Mona Lisa Smile (28.6×), tarte cosmetics (12.69×), and Kérastase (13.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pink Lipstick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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