Avène Audience in United States

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Avène has an estimated audience of 1,568,278 people in United States. 77.3% are female, 22.7% are male, average age 36.4. Top regions: California, New York, Florida. Top brand affinities: Bioderma, Aquaphor, Eucerin, BB cream, Kérastase.

The average Avène fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Bioderma, Aquaphor, Eucerin, with strongest over-indexing on Bioderma (104.66× the country average). Demographically, the Avène audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand

Demographics of Avène fans

Demographic split for Avène audience in United States
MetricValue
Female77.3%
Male22.7%
Average age36.4
Estimated audience size1,568,278

Audience persona

The typical Avène fan in United States is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Bioderma.

Top regions in United States

Top regions ranked by reach for Avène in United States
RegionReachAffinity
California316,7711.84×
New York186,6782.13×
Florida167,1901.57×
Texas163,0701.21×
Illinois80,1871.53×
New Jersey75,8301.9×
Pennsylvania60,7171.15×
North Carolina53,3271.13×
Massachusetts52,9951.72×
Michigan51,4691.26×
Virginia51,0991.34×
Georgia49,5391.03×
Washington41,9931.33×
Ohio40,6750.84×
Arizona36,9761.15×
Tennessee33,6431.07×
Maryland31,7281.18×
Colorado31,2241.26×
Connecticut25,0901.6×
Indiana21,4980.75×
Wisconsin20,1380.85×
Oregon20,0741.12×
Minnesota19,8890.89×
South Carolina19,6200.83×
Missouri16,9120.67×
Kentucky16,3880.83×
Louisiana16,1930.8×
Alabama16,1500.74×
Nevada15,5801.03×
Oklahoma12,4320.71×
Utah11,8040.84×
Washington, District of Columbia8,0661.71×
Kansas7,7370.63×
Arkansas7,7050.6×
Iowa7,1570.55×
Hawaii6,8211.01×
Rhode Island6,0381.21×
New Mexico5,9760.76×
New Hampshire5,7810.94×
Mississippi5,7240.44×
Idaho5,2230.66×
Nebraska5,0830.65×
Maine4,2700.76×
West Virginia4,0090.55×
Delaware3,1120.72×
Montana2,9270.67×
Vermont2,1850.79×
Alaska1,8580.55×
North Dakota1,6160.5×
South Dakota1,5370.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avène audience
BrandAffinityCategory
Bioderma104.66×Beauty & Wellness
Aquaphor93.51×Beauty & Wellness
Eucerin107.04×Beauty & Wellness
BB cream36.16×Beauty & Wellness
Kérastase44.37×Beauty & Wellness
La Roche-Posay34.57×Beauty & Wellness
Innisfree (cosmetics brand)74.31×Beauty & Wellness
CC cream29.74×Beauty & Wellness
Caudalie48.51×Beauty & Wellness
Kevin老師72.61×Internet & Social Media
Guerlain49.56×Beauty & Wellness
Charles & Keith53.24×Fashion & Accessoires
Vichy53.25×Beauty & Wellness
Anti-aging cream14.7×Beauty & Wellness
Foundation (cosmetics)19.17×Beauty & Wellness
Galderma124.72×Health
L'Occitane en Provence49.07×Beauty & Wellness
Clarins35.11×Beauty & Wellness
Soko Glam68.67×Shopping
Nivea38.26×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avène audience
TraitClusterScore
IndulgenceJOY1.87
Luxury OrientationPREMIUM1.82
Pet OwnershipJOY1.69
SustainabilityBALANCE1.62
Design AffinityPREMIUM1.43
DIY MentalityTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Avène
CountryShare
Italy13.8%
France12.1%
United States11.5%

See Avène audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Avène have in United States?

Avène has an estimated audience of 1,568,278 people in United States, concentrated in California and New York.

What is the gender split and age of Avène fans?

77.3% of Avène fans are female, 22.7% are male, with an average age of 36.4 years.

Which brands do Avène fans like most?

Avène fans show strongest brand affinity for Bioderma (104.66×), Aquaphor (93.51×), and Eucerin (107.04×) over the country average.

Where do Avène fans live in United States?

Avène fans in United States are most concentrated in California (reach 316,771), New York (reach 186,678), and Florida (reach 167,190). These three regions account for the largest share of the active audience.

What other brands do Avène fans also like?

Beyond Avène itself, the audience over-indexes on Aquaphor (93.51×), Eucerin (107.04×), BB cream (36.16×), and Kérastase (44.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avène. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.