Rascasse Audience Intelligence

Avène Target Market in United States

A data profile of the people who buy, follow and care about Avène in United States — modelled from more than twelve digital signal sources. Avène has an estimated audience of 1,571,757 people in United States.

#1775among Brand in United States#255in Beauty & Wellness

The average Avène fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Bioderma, Aquaphor, Eucerin, with strongest over-indexing on Bioderma (104.66× the country average).

Demographically, the Avène audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avène fan in United States is more female, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Bioderma.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avène profile in United States.

Audience size
1.6M
in United States
Gender
77.3%♀
22.7% male
Age
36.4
average years
Country rank
#17140
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Avène

77.3% are female, 22.7% are male, average age 36.4.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Avène audience in United States
MetricValue
Female77.3%
Male22.7%
Average age36.4
Estimated audience size1,571,757
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Avène audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4921%
50+12%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Avène audience comes from United States.

Worldwide audience distribution share by country for Avène
CountryShare
Italy12.9%
France11.4%
United States10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avène audience in United States is strongest.

Fig. 05

Top regions by affinity

Avène customers by region in United States
#RegionReachAffinity×
01New York~200K1.91×
02New Jersey~70K1.74×
03California~300K1.65×
04Massachusetts~50K1.61×
05Washington, District of Columbia~7K1.54×
06Florida~200K1.51×
07Connecticut~20K1.47×
08Illinois~80K1.45×
09Virginia~50K1.28×
10Washington~40K1.25×
11Michigan~50K1.24×
12Colorado~30K1.19×
13Maryland~30K1.17×
14Texas~200K1.16×
15Rhode Island~6K1.16×
16Pennsylvania~60K1.10×
17Arizona~40K1.09×
18Oregon~20K1.08×
19North Carolina~50K1.07×
20Tennessee~30K1.05×
21Hawaii~7K1.01×
22Georgia~50K1.00×
23Nevada~20K1.00×
24New Hampshire~6K0.99×
25Vermont~3K0.92×
26Kentucky~20K0.91×
27Ohio~40K0.90×
28Minnesota~20K0.90×
29Maine~5K0.90×
30Wisconsin~20K0.89×
31Louisiana~20K0.89×
32South Carolina~20K0.88×
33Delaware~4K0.87×
34Utah~10K0.86×
35Montana~4K0.86×
36Alaska~3K0.86×
37New Mexico~7K0.84×
38North Dakota~3K0.84×
39South Dakota~3K0.83×
40Alabama~20K0.82×
41Kansas~10K0.82×
42Nebraska~6K0.82×
43Idaho~6K0.80×
44West Virginia~6K0.80×
45Indiana~20K0.78×
46Missouri~20K0.75×
47Oklahoma~10K0.75×
48Arkansas~10K0.74×
49Iowa~10K0.74×
50Mississippi~9K0.71×
Fig. 06

Affinity by region

Affinity by region — Avène, United States
0.71×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avène audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avène audience
#·InterestCategoryAffinity×
01GaldermaHealth124.72×
02Josie Maran CosmeticsBeauty & Wellness114.74×
03EucerinBeauty & Wellness107.04×
04BiodermaBeauty & Wellness104.66×
05AquaphorBeauty & Wellness93.51×
06Pond'sBeauty & Wellness75.82×
07Innisfree (cosmetics brand)Beauty & Wellness74.31×
08Soko GlamShopping68.67×
09VichyBeauty & Wellness53.25×
10Charles & KeithFashion & Accessoires53.24×
11GuerlainBeauty & Wellness49.56×
12L'Occitane en ProvenceBeauty & Wellness49.07×
13CaudalieBeauty & Wellness48.51×
14KérastaseBeauty & Wellness44.37×
15BB creamBeauty & Wellness36.16×
16ClarinsBeauty & Wellness35.11×
17La Roche-PosayBeauty & Wellness34.57×
18CC creamBeauty & Wellness29.74×
19Foundation (cosmetics)Beauty & Wellness19.17×
20Anti-aging creamBeauty & Wellness14.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avène audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avène audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.84×
Design AffinityPREMIUM1.38×
Quality AwarenessPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avène audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.33×
Need for SecurityCONSERVATISM0.44×
Risk AppetiteTHRILL0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Avène's target market in United States?

Avène's target market in United States covers an estimated 1,571,757 people, concentrated in California and New York.

02

What is the gender split and age of Avène customers?

77.3% of the Avène audience are female, 22.7% are male, with an average age of 36.4 years.

03

Which brands do Avène fans like most?

Avène fans show strongest brand affinity for Bioderma (104.66×), Aquaphor (93.51×), and Eucerin (107.04×) over the country average.

04

Where do Avène fans live in United States?

Avène fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Avène fans also like?

Beyond Avène itself, the audience over-indexes on Aquaphor (93.51×), Eucerin (107.04×), BB cream (36.16×), and Pond's (75.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Avène. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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