Soko Glam Audience in United States

Soko Glam has an estimated audience of 773,231 people in United States. 85.4% are female, 14.6% are male, average age 39.6. Top regions: California, New York, Texas. Top brand affinities: Avène, Autism Awareness, Diabetes mellitus awareness, Eucerin, CC cream.

The average Soko Glam fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Avène, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Avène (65.23× the country average). Demographically, the Soko Glam audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Soko Glam fans

Demographic split for Soko Glam audience in United States
MetricValue
Female85.4%
Male14.6%
Average age39.6
Estimated audience size773,231

Audience persona

The typical Soko Glam fan in United States is more female, around 39.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Avène.

Top regions in United States

Top regions ranked by reach for Soko Glam in United States
RegionReachAffinity
California204,5262.41×
New York88,7462.05×
Texas67,9511.02×
Florida39,5120.75×
Illinois28,6341.11×
Washington27,7591.79×
New Jersey27,0711.38×
Virginia24,3081.29×
Pennsylvania23,9470.92×
Georgia22,8370.96×
Massachusetts20,9651.38×
North Carolina19,8380.85×
Maryland18,2361.37×
Arizona16,9841.08×
Minnesota15,9691.44×
Michigan15,7930.78×
Colorado15,7501.29×
Ohio15,1710.64×
Oregon13,4881.52×
Hawaii10,7763.24×
Nevada10,1971.36×
Tennessee9,8520.64×
Missouri9,2850.74×
Wisconsin9,1350.79×
Indiana8,4930.6×
Connecticut7,9081.02×
Louisiana7,0820.71×
South Carolina7,0330.6×
Alabama6,5610.61×
Utah6,4590.93×
Kentucky5,9390.61×
Oklahoma5,4110.63×
Washington, District of Columbia4,9542.13×
Kansas4,1160.68×
Arkansas3,7560.59×
Idaho3,3670.87×
Iowa3,3610.53×
New Mexico3,2270.83×
Mississippi2,7560.43×
Nebraska2,6650.69×
Alaska2,6121.58×
New Hampshire2,2850.75×
Maine2,0810.75×
Rhode Island1,9590.8×
Montana1,5450.72×
Delaware1,3320.62×
West Virginia1,2150.34×
South Dakota9630.54×
Vermont9020.66×
North Dakota7030.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soko Glam audience
BrandAffinityCategory
Avène65.23×Beauty & Wellness
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Eucerin48.09×Beauty & Wellness
CC cream20.29×Beauty & Wellness
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Uniqlo10.48×Shopping
Olivia Munn17.78×Movies & TV
Caudalie24.77×Beauty & Wellness
Vichy27.99×Beauty & Wellness
Income tax13.19×Business & Career
Bachelor of Business Administration41.63×Business & Career
Planet Fitness4.27×Sports
Alison Brie13.08×Movies & TV
Charlotte Tilbury11×Beauty & Wellness
Kiehl's12.72×Beauty & Wellness
Lip balm9.85×Beauty & Wellness
Kia Sportage19.31×Cars & Mobility
Kérastase16.41×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soko Glam audience
TraitClusterScore
Price SensitivityPREMIUM3.31
SustainabilityBALANCE2.64
Design AffinityPREMIUM2.19
Luxury OrientationPREMIUM1.85
IndulgenceJOY1.76
Healthy LifestyleBALANCE1.68

Worldwide distribution

Worldwide audience distribution share by country for Soko Glam
CountryShare
United States70.7%
Canada8.1%
United Kingdom6.0%

See Soko Glam audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Soko Glam have in United States?

Soko Glam has an estimated audience of 773,231 people in United States, concentrated in California and New York.

What is the gender split and age of Soko Glam fans?

85.4% of Soko Glam fans are female, 14.6% are male, with an average age of 39.6 years.

Which brands do Soko Glam fans like most?

Soko Glam fans show strongest brand affinity for Avène (65.23×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Soko Glam fans live in United States?

Soko Glam fans in United States are most concentrated in California (reach 204,526), New York (reach 88,746), and Texas (reach 67,951). These three regions account for the largest share of the active audience.

What other brands do Soko Glam fans also like?

Beyond Soko Glam itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Eucerin (48.09×), and CC cream (20.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soko Glam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.