Vichy Audience in United States

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Vichy has an estimated audience of 1,584,765 people in United States. 79.7% are female, 20.3% are male, average age 37.3. Top regions: California, Florida, Texas. Top brand affinities: Avène, Bioderma, Aquaphor, Eucerin, La Roche-Posay.

The average Vichy fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Avène, Bioderma, Aquaphor, with strongest over-indexing on Avène (62.81× the country average). Demographically, the Vichy audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Vichy fans

Demographic split for Vichy audience in United States
MetricValue
Female79.7%
Male20.3%
Average age37.3
Estimated audience size1,584,765

Audience persona

The typical Vichy fan in United States is more female, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Avène.

Top regions in United States

Top regions ranked by reach for Vichy in United States
RegionReachAffinity
California249,8571.43×
Florida150,7321.4×
Texas150,2411.1×
New York149,1921.68×
Illinois66,5741.26×
New Jersey59,9161.49×
Pennsylvania53,7841.01×
Massachusetts49,6051.59×
Georgia48,3400.99×
Virginia45,1081.17×
North Carolina44,6250.94×
Ohio41,3650.85×
Arizona40,6201.26×
Washington38,4531.21×
Michigan37,7170.91×
Colorado30,1331.21×
Maryland30,1291.11×
Tennessee28,6270.9×
Missouri27,2361.07×
Indiana23,5460.81×
Minnesota21,6950.96×
Wisconsin21,0180.88×
Connecticut20,7701.31×
South Carolina20,5540.86×
Alabama20,4570.92×
Oregon19,5271.07×
Louisiana17,8730.87×
Kentucky16,4860.83×
Nevada15,5801.02×
Oklahoma15,1030.86×
Utah13,7600.97×
Kansas9,7760.78×
Arkansas9,6120.74×
Iowa9,5400.73×
New Mexico8,9021.12×
Washington, District of Columbia7,9711.67×
Mississippi7,6410.59×
Nebraska7,1390.9×
Hawaii6,8341×
Idaho6,3720.8×
New Hampshire6,2441×
Rhode Island5,8271.16×
Maine5,4870.97×
West Virginia4,1490.56×
Montana3,4250.78×
Delaware3,3180.76×
Alaska2,7040.8×
Vermont2,5180.9×
South Dakota2,2170.61×
North Dakota2,1240.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vichy audience
BrandAffinityCategory
Avène62.81×Beauty & Wellness
Bioderma52.31×Beauty & Wellness
Aquaphor45.82×Beauty & Wellness
Eucerin53.99×Beauty & Wellness
La Roche-Posay24.79×Beauty & Wellness
BB cream18.52×Beauty & Wellness
Kérastase26.96×Beauty & Wellness
Anti-aging cream8.96×Beauty & Wellness
Caudalie27.43×Beauty & Wellness
Foundation (cosmetics)11.48×Beauty & Wellness
Innisfree (cosmetics brand)38.69×Beauty & Wellness
Guerlain27.86×Beauty & Wellness
CC cream15.9×Beauty & Wellness
Kevin老師37.95×Internet & Social Media
L'Occitane en Provence27.4×Beauty & Wellness
Charles & Keith26.96×Fashion & Accessoires
Clarins19.05×Beauty & Wellness
Spa town13.75×Travel & Leisure
Kiehl's12.77×Beauty & Wellness
Galderma61.11×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vichy audience
TraitClusterScore
SustainabilityBALANCE2.63
IndulgenceJOY2
Luxury OrientationPREMIUM1.86
Design AffinityPREMIUM1.83
Pet OwnershipJOY1.75
DIY MentalityTHRILL1.73

Worldwide distribution

Worldwide audience distribution share by country for Vichy
CountryShare
Brazil21.4%
France9.9%
United States8.3%

See Vichy audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Vichy have in United States?

Vichy has an estimated audience of 1,584,765 people in United States, concentrated in California and Florida.

What is the gender split and age of Vichy fans?

79.7% of Vichy fans are female, 20.3% are male, with an average age of 37.3 years.

Which brands do Vichy fans like most?

Vichy fans show strongest brand affinity for Avène (62.81×), Bioderma (52.31×), and Aquaphor (45.82×) over the country average.

Where do Vichy fans live in United States?

Vichy fans in United States are most concentrated in California (reach 249,857), Florida (reach 150,732), and Texas (reach 150,241). These three regions account for the largest share of the active audience.

What other brands do Vichy fans also like?

Beyond Vichy itself, the audience over-indexes on Bioderma (52.31×), Aquaphor (45.82×), Eucerin (53.99×), and La Roche-Posay (24.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vichy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.