Rascasse Audience Intelligence

Charles & Keith Target Market in United States

A data profile of the people who buy, follow and care about Charles & Keith in United States — modelled from more than twelve digital signal sources. Charles & Keith has an estimated audience of 1,616,971 people in United States.

#1732among Brand in United States#745in Fashion & Accessoires

The average Charles & Keith fan in United States is 26.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charles & Keith profile in United States.

Audience size
1.6M
in United States
Gender
53.2%♀
46.8% male
Age
26.5
average years
Country rank
#16767
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Charles & Keith

53.2% are female, 46.8% are male, average age 26.5.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Charles & Keith audience in United States
MetricValue
Female53.2%
Male46.8%
Average age26.5
Estimated audience size1,616,971
Fig. 03

Age distribution

Ø 26.5
average years
Age distribution of the Charles & Keith audience in United States
Age bracketShare%
16-1960%
20-2919%
30-3910%
40-497%
50+4%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Charles & Keith audience comes from United States.

Worldwide audience distribution share by country for Charles & Keith
CountryShare
Japan21.4%
Singapore8.3%
United States8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charles & Keith audience in United States is strongest.

Fig. 05

Top regions by affinity

Charles & Keith customers by region in United States
#RegionReachAffinity×
01Hawaii~20K2.52×
02New York~200K2.51×
03California~400K2.26×
04New Jersey~80K1.94×
05Washington, District of Columbia~9K1.87×
06Washington~60K1.73×
07Massachusetts~50K1.71×
08Texas~200K1.56×
09Maryland~40K1.45×
10Illinois~80K1.42×
11Virginia~50K1.40×
12Nevada~20K1.37×
13Georgia~60K1.24×
14Connecticut~20K1.10×
15Minnesota~20K1.09×
16Alaska~4K1.08×
17Delaware~4K1.01×
18Florida~100K1.00×
19Pennsylvania~50K1.00×
20Arizona~30K0.98×
21Oregon~20K0.96×
22Michigan~40K0.90×
23North Carolina~40K0.84×
24Rhode Island~4K0.84×
25North Dakota~3K0.84×
26Indiana~20K0.82×
27Louisiana~20K0.82×
28Colorado~20K0.80×
29Arkansas~10K0.79×
30Nebraska~6K0.79×
31Missouri~20K0.78×
32Kansas~10K0.78×
33New Hampshire~5K0.77×
34Vermont~2K0.75×
35Tennessee~20K0.74×
36Oklahoma~10K0.73×
37Utah~10K0.73×
38South Dakota~3K0.73×
39Ohio~40K0.72×
40Alabama~20K0.68×
41Iowa~9K0.68×
42South Carolina~20K0.66×
43Wisconsin~20K0.66×
44Montana~3K0.66×
45New Mexico~5K0.65×
46Maine~4K0.65×
47Mississippi~8K0.63×
48West Virginia~5K0.62×
49Kentucky~10K0.61×
50Idaho~5K0.61×
Fig. 06

Affinity by region

Affinity by region — Charles & Keith, United States
0.61×1.00×2.52×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charles & Keith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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