Charles & Keith Audience in United States

Charles & Keith has an estimated audience of 1,594,996 people in United States. 53.2% are female, 46.8% are male, average age 26.5. Top regions: California, New York, Texas.

The average Charles & Keith fan in United States is 26.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the Charles & Keith audience skews balanced with an average age of 26.5, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Category: Fashion & Accessoires · Type: Brand

Demographics of Charles & Keith fans

Demographic split for Charles & Keith audience in United States
MetricValue
Female53.2%
Male46.8%
Average age26.5
Estimated audience size1,594,996

Top regions in United States

Top regions ranked by reach for Charles & Keith in United States
RegionReachAffinity
California411,8402.35×
New York229,6942.58×
Texas220,3731.61×
Florida112,7671.04×
Illinois80,9701.52×
New Jersey79,3421.96×
Georgia64,6851.32×
Pennsylvania56,2081.05×
Virginia55,7961.44×
Massachusetts55,1211.75×
Washington55,0891.72×
North Carolina42,8910.89×
Maryland42,1461.54×
Michigan38,4950.92×
Ohio34,9230.71×
Arizona32,587
Minnesota23,5151.03×
Tennessee23,4510.73×
Indiana23,1170.79×
Nevada21,3721.39×
Missouri20,9520.81×
Colorado19,8230.79×
Connecticut18,2291.14×
Oregon17,9170.98×
Louisiana17,3890.85×
Hawaii16,5862.42×
South Carolina15,8640.66×
Wisconsin15,1130.63×
Alabama15,0160.67×
Oklahoma12,6900.72×
Kentucky11,0980.55×
Utah9,9480.7×
Arkansas9,8970.75×
Washington, District of Columbia9,7332.03×
Kansas9,4120.75×
Iowa8,2180.63×
Mississippi6,7550.51×
Nebraska5,5120.69×
Delaware4,1610.95×
New Mexico4,0310.5×
New Hampshire3,9930.64×
Rhode Island3,6700.72×
Alaska3,4381.01×
Idaho3,1810.4×
West Virginia2,9780.4×
Maine2,5540.45×
North Dakota2,1970.67×
South Dakota1,9050.52×
Vermont1,4170.51×
Montana1,3210.3×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charles & Keith audience
TraitClusterScore
Luxury OrientationPREMIUM3.83
Pet OwnershipJOY2.8
Design AffinityPREMIUM2.25
Quality AwarenessPREMIUM2.22
IndulgenceJOY1.99
LGBTQ+ IdentityOPEN1.7

Worldwide distribution

Worldwide audience distribution share by country for Charles & Keith
CountryShare
Japan21.5%
Singapore8.4%
United States8.3%

See Charles & Keith audiences in other countries

More Fashion & Accessoires audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Charles & Keith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.