Rascasse Audience Intelligence

L'Occitane en Provence Target Market in United States

A data profile of the people who buy, follow and care about L'Occitane en Provence in United States — modelled from more than twelve digital signal sources. L'Occitane en Provence has an estimated audience of 1,647,982 people in United States.

#25among Personal care in United States#1712among Brand in United States#246in Beauty & Wellness

The average L'Occitane en Provence fan in United States is 38.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Macy's, Indoor tanning lotion, Coach, with strongest over-indexing on Macy's (5.36× the country average).

Demographically, the L'Occitane en Provence audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical L'Occitane en Provence fan in United States is more female, around 38.6 years old, with strong Mindfulness tendencies and a notable affinity for Macy's.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the L'Occitane en Provence profile in United States.

Audience size
1.6M
in United States
Gender
82.3%♀
17.7% male
Age
38.6
average years
Country rank
#16538
Brand in United States
Fig. 01

Search interest · 12-month trend

+90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of L'Occitane en Provence

82.3% are female, 17.7% are male, average age 38.6.

Fig. 02

Gender split

82.3%
Female
17.7%
Male
Demographic split for L'Occitane en Provence audience in United States
MetricValue
Female82.3%
Male17.7%
Average age38.6
Estimated audience size1,647,982
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the L'Occitane en Provence audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

24.4%

of the worldwide L'Occitane en Provence audience comes from United States.

Worldwide audience distribution share by country for L'Occitane en Provence
CountryShare
United States24.4%
Brazil15.9%
France14.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the L'Occitane en Provence audience in United States is strongest.

Fig. 05

Top regions by affinity

L'Occitane en Provence customers by region in United States
#RegionReachAffinity×
01New York~400K4.85×
02Washington, District of Columbia~20K4.32×
03Massachusetts~80K2.54×
04Hawaii~20K2.53×
05California~400K2.45×
06Florida~300K2.27×
07Virginia~80K2.02×
08New Jersey~80K1.88×
09Illinois~100K1.84×
10Texas~200K1.64×
11Nevada~30K1.59×
12Pennsylvania~80K1.49×
13Connecticut~20K1.30×
14Washington~40K1.28×
15Oklahoma~20K1.22×
16Maryland~30K1.16×
17North Carolina~50K1.06×
18Georgia~50K1.04×
19Arizona~30K0.99×
20Alaska~3K0.94×
21Vermont~3K0.94×
22South Dakota~4K0.93×
23North Dakota~3K0.93×
24Minnesota~20K0.92×
25Montana~4K0.92×
26Delaware~4K0.91×
27Idaho~7K0.90×
28Nebraska~7K0.90×
29West Virginia~7K0.90×
30Maine~5K0.90×
31Mississippi~10K0.89×
32New Mexico~7K0.89×
33Rhode Island~5K0.89×
34Arkansas~10K0.88×
35New Hampshire~6K0.88×
36Ohio~40K0.86×
37Oregon~20K0.86×
38Iowa~10K0.85×
39Kansas~10K0.85×
40Colorado~20K0.82×
41Louisiana~20K0.81×
42Utah~10K0.80×
43Alabama~20K0.78×
44Kentucky~20K0.78×
45South Carolina~20K0.71×
46Wisconsin~20K0.70×
47Missouri~20K0.69×
48Indiana~20K0.68×
49Michigan~30K0.66×
50Tennessee~20K0.66×
Fig. 06

Affinity by region

Affinity by region — L'Occitane en Provence, United States
0.66×1.00×4.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the L'Occitane en Provence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for L'Occitane en Provence audience
#·InterestCategoryAffinity×
01Crabtree & EvelynShopping40.30×
02Indoor tanning lotionBeauty & Wellness18.62×
03GuerlainBeauty & Wellness14.70×
04Montblanc (company)Fashion & Accessoires12.97×
05BaccaratGames11.54×
06Hello KittyKids & Family9.12×
07La Roche-PosayBeauty & Wellness8.92×
08Kiehl'sBeauty & Wellness8.34×
09CoachFashion & Accessoires6.60×
10WebcomicLiterature6.37×
11Eye linerBeauty & Wellness5.79×
12Macy'sShopping5.36×
13MindfulnessHealth4.87×
14Ariana GrandeMusic & Radio4.87×
15SephoraShopping3.63×
16Dog collarPets & Animals3.60×
17Pet storePets & Animals3.34×
18WalgreensShopping2.54×
19SpotifyInternet & Social Media2.00×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the L'Occitane en Provence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by L'Occitane en Provence audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.80×
IndulgenceJOY1.73×
Design AffinityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by L'Occitane en Provence audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.36×
Need for SecurityCONSERVATISM0.47×
Family OrientationCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is L'Occitane en Provence's target market in United States?

L'Occitane en Provence's target market in United States covers an estimated 1,647,982 people, concentrated in New York and California.

02

What is the gender split and age of L'Occitane en Provence customers?

82.3% of the L'Occitane en Provence audience are female, 17.7% are male, with an average age of 38.6 years.

03

Which brands do L'Occitane en Provence fans like most?

L'Occitane en Provence fans show strongest brand affinity for Macy's (5.36×), Indoor tanning lotion (18.62×), and Coach (6.6×) over the country average.

04

Where do L'Occitane en Provence fans live in United States?

L'Occitane en Provence fans in United States are most concentrated in New York (reach ~400K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do L'Occitane en Provence fans also like?

Beyond L'Occitane en Provence itself, the audience over-indexes on Indoor tanning lotion (18.62×), Coach (6.6×), Hello Kitty (9.12×), and Sephora (3.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for L'Occitane en Provence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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