L'Occitane en Provence Audience in United States

L'Occitane en Provence logo

L'Occitane en Provence has an estimated audience of 1,630,947 people in United States. 82.3% are female, 17.7% are male, average age 38.6. Top regions: California, New York, Florida. Top brand affinities: Macy's, Indoor tanning lotion, Hello Kitty, Coach, Sephora.

The average L'Occitane en Provence fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Macy's, Indoor tanning lotion, Hello Kitty, with strongest over-indexing on Macy's (5.36× the country average). Demographically, the L'Occitane en Provence audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of L'Occitane en Provence fans

Demographic split for L'Occitane en Provence audience in United States
MetricValue
Female82.3%
Male17.7%
Average age38.6
Estimated audience size1,630,947

Audience persona

The typical L'Occitane en Provence fan in United States is more female, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for L'Occitane en Provence in United States
RegionReachAffinity
California444,8172.48×
New York401,2414.4×
Florida244,6062.22×
Texas237,8461.7×
Illinois115,6732.13×
Massachusetts95,4672.97×
Virginia85,9552.16×
Pennsylvania84,9781.55×
New Jersey76,9541.86×
North Carolina54,0071.1×
Georgia51,5001.03×
Washington47,3061.45×
Ohio44,4420.88×
Maryland34,4731.23×
Arizona33,4681.01×
Nevada26,8941.7×
Washington, District of Columbia24,6625.03×
Minnesota23,5171.01×
Connecticut23,1711.42×
Oklahoma22,6061.25×
Hawaii21,6263.08×
Michigan21,3970.5×
Colorado17,1700.67×
Oregon15,2400.82×
Indiana13,9040.47×
Tennessee12,0550.37×
Missouri11,7280.45×
South Carolina7,4800.3×
Wisconsin5,1410.21×
Alabama4,5020.2×
Kentucky4,2740.21×
Louisiana3,3980.16×
Utah3,2400.22×
Rhode Island2,7040.52×
Kansas2,1300.17×
Iowa2,1280.16×
Arkansas2,0900.16×
Mississippi2,0580.15×
New Hampshire1,9000.3×
West Virginia1,6990.22×
Nebraska1,4690.18×
New Mexico1,4610.18×
Idaho1,4570.18×
Maine1,4470.25×
Montana1,2670.28×
Alaska1,2110.35×
Delaware1,2110.27×
Wyoming1,1780.49×
North Dakota1,1160.33×
Vermont1,0450.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for L'Occitane en Provence audience
BrandAffinityCategory
Macy's5.36×Shopping
Indoor tanning lotion18.62×Beauty & Wellness
Hello Kitty9.12×Kids & Family
Coach6.6×Fashion & Accessoires
Sephora3.63×Shopping
Webcomic6.37×Literature
Mindfulness4.87×Health
Ariana Grande4.87×Music & Radio
Baccarat11.54×Games
Yahoo!奇摩名人娛樂3.09×Internet & Social Media
Eye liner5.79×Beauty & Wellness
Crabtree & Evelyn40.3×Shopping
Beauty1.75×Beauty & Wellness
Kiehl's8.34×Beauty & Wellness
Walgreens2.54×Shopping
Guerlain14.7×Beauty & Wellness
Montblanc (company)12.97×Fashion & Accessoires
Dog collar3.6×Pets & Animals
Pet store3.34×Pets & Animals
Spotify2×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by L'Occitane en Provence audience
TraitClusterScore
Quality AwarenessPREMIUM2.16
Design AffinityPREMIUM2.07
IndulgenceJOY2.03
SustainabilityBALANCE2.02
Luxury OrientationPREMIUM1.71
MindfulnessBALANCE1.55

Worldwide distribution

Worldwide audience distribution share by country for L'Occitane en Provence
CountryShare
United States24.4%
Brazil16.1%
France14.6%

See L'Occitane en Provence audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does L'Occitane en Provence have in United States?

L'Occitane en Provence has an estimated audience of 1,630,947 people in United States, concentrated in California and New York.

What is the gender split and age of L'Occitane en Provence fans?

82.3% of L'Occitane en Provence fans are female, 17.7% are male, with an average age of 38.6 years.

Which brands do L'Occitane en Provence fans like most?

L'Occitane en Provence fans show strongest brand affinity for Macy's (5.36×), Indoor tanning lotion (18.62×), and Hello Kitty (9.12×) over the country average.

Where do L'Occitane en Provence fans live in United States?

L'Occitane en Provence fans in United States are most concentrated in California (reach 444,817), New York (reach 401,241), and Florida (reach 244,606). These three regions account for the largest share of the active audience.

What other brands do L'Occitane en Provence fans also like?

Beyond L'Occitane en Provence itself, the audience over-indexes on Indoor tanning lotion (18.62×), Hello Kitty (9.12×), Coach (6.6×), and Sephora (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for L'Occitane en Provence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.