L'Occitane en Provence Audience in Germany
L'Occitane en Provence has an estimated audience of 306,331 people in Germany. 84.4% are female, 15.6% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rituals, Bioderma, Biotherm, Provence, Clarins.
The average L'Occitane en Provence fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rituals, Bioderma, Biotherm, with strongest over-indexing on Rituals (27.26× the country average). Demographically, the L'Occitane en Provence audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of L'Occitane en Provence fans
| Metric | Value |
|---|---|
| Female | 84.4% |
| Male | 15.6% |
| Average age | 37.9 |
| Estimated audience size | 306,331 |
Audience persona
The typical L'Occitane en Provence fan in Germany is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Rituals.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,752 | 1.07× |
| Bayern | 60,376 | 1.23× |
| Baden-Württemberg | 60,094 | 1.44× |
| Berlin | 48,815 | 3.56× |
| Hessen | 31,996 | 1.37× |
| Sachsen | 18,719 | 1.25× |
| Niedersachsen | 16,511 | 0.56× |
| Rheinland-Pfalz | 12,538 | 0.82× |
| Hamburg | 7,007 | 1.01× |
| Brandenburg | 4,703 | 0.49× |
| Saarland | 3,926 | 1.04× |
| Schleswig-Holstein | 3,769 | 0.34× |
| Mecklenburg-Vorpommern | 3,756 | 0.64× |
| Sachsen-Anhalt | 2,008 | 0.25× |
| Bremen | 1,817 | 0.69× |
| Thüringen | 1,804 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rituals | 27.26× | Beauty & Wellness |
| Bioderma | 54.44× | Beauty & Wellness |
| Biotherm | 23.64× | Beauty & Wellness |
| Provence | 33.44× | Travel & Leisure |
| Clarins | 22.64× | Beauty & Wellness |
| La Roche-Posay | 13.59× | Beauty & Wellness |
| Shiseido | 18.36× | Beauty & Wellness |
| COS | 8.06× | Shopping |
| Vichy | 15.16× | Beauty & Wellness |
| Jil Sander | 24.95× | Fashion & Accessoires |
| Laser diode | 20× | Technology & Electronics |
| C&A | 4.17× | Shopping |
| Body Care | 55.75× | Movies & TV |
| Kiehl's | 14.35× | Beauty & Wellness |
| Penhaligon's | 32.92× | Beauty & Wellness |
| Clinique | 11.48× | Beauty & Wellness |
| Relaxation technique | 9.53× | Health |
| Hawesko | 14.43× | Food & Beverages |
| Elizabeth Arden | 25.3× | Beauty & Wellness |
| Muji | 11.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.29 |
| Creativity | OPEN | 1.95 |
| Quality Awareness | PREMIUM | 1.89 |
| Sustainability | BALANCE | 1.7 |
| Mindfulness | BALANCE | 1.5 |
| DIY Mentality | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Brazil | 16.1% |
| France | 14.6% |
See L'Occitane en Provence audiences in other countries
- L'Occitane en Provence — United States
- L'Occitane en Provence — United Kingdom
- L'Occitane en Provence — France
- L'Occitane en Provence — Italy
- L'Occitane en Provence — Spain
- L'Occitane en Provence — Brazil
- L'Occitane en Provence — Japan
- L'Occitane en Provence — South Korea
- L'Occitane en Provence — India
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does L'Occitane en Provence have in Germany?
L'Occitane en Provence has an estimated audience of 306,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of L'Occitane en Provence fans?
84.4% of L'Occitane en Provence fans are female, 15.6% are male, with an average age of 37.9 years.
Which brands do L'Occitane en Provence fans like most?
L'Occitane en Provence fans show strongest brand affinity for Rituals (27.26×), Bioderma (54.44×), and Biotherm (23.64×) over the country average.
Where do L'Occitane en Provence fans live in Germany?
L'Occitane en Provence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,752), Bayern (reach 60,376), and Baden-Württemberg (reach 60,094). These three regions account for the largest share of the active audience.
What other brands do L'Occitane en Provence fans also like?
Beyond L'Occitane en Provence itself, the audience over-indexes on Bioderma (54.44×), Biotherm (23.64×), Provence (33.44×), and Clarins (22.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for L'Occitane en Provence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.