Rascasse Audience Intelligence

L'Occitane en Provence Target Market in Germany

A data profile of the people who buy, follow and care about L'Occitane en Provence in Germany — modelled from more than twelve digital signal sources. L'Occitane en Provence has an estimated audience of 309,414 people in Germany.

#26among Personal care in Germany#2170among Brand in Germany#240in Beauty & Wellness

The average L'Occitane en Provence fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Rituals, Bioderma, Biotherm, with strongest over-indexing on Rituals (27.26× the country average).

Demographically, the L'Occitane en Provence audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical L'Occitane en Provence fan in Germany is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Rituals.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the L'Occitane en Provence profile in Germany.

Audience size
309K
in Germany
Gender
84.4%♀
15.6% male
Age
37.9
average years
Country rank
#16942
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of L'Occitane en Provence

84.4% are female, 15.6% are male, average age 37.9.

Fig. 02

Gender split

84.4%
Female
15.6%
Male
Demographic split for L'Occitane en Provence audience in Germany
MetricValue
Female84.4%
Male15.6%
Average age37.9
Estimated audience size309,414
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the L'Occitane en Provence audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

4.6%

of the worldwide L'Occitane en Provence audience comes from Germany.

Worldwide audience distribution share by country for L'Occitane en Provence
CountryShare
United States24.4%
Brazil15.9%
France14.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the L'Occitane en Provence audience in Germany is strongest.

Fig. 05

Top regions by affinity

L'Occitane en Provence customers by region in Germany
#RegionReachAffinity×
01Berlin~50K3.45×
02Baden-Württemberg~60K1.41×
03Hessen~30K1.36×
04Sachsen~20K1.19×
05Bayern~60K1.17×
06Saarland~4K1.11×
07Nordrhein-Westfalen~70K1.03×
08Hamburg~7K1.01×
09Rheinland-Pfalz~10K0.86×
10Bremen~2K0.86×
11Mecklenburg-Vorpommern~5K0.80×
12Thüringen~6K0.75×
13Sachsen-Anhalt~6K0.73×
14Brandenburg~7K0.72×
15Niedersachsen~20K0.66×
16Schleswig-Holstein~7K0.63×
Fig. 06

Affinity by region

Affinity by region — L'Occitane en Provence, Germany
0.63×1.00×3.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the L'Occitane en Provence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for L'Occitane en Provence audience
#·InterestCategoryAffinity×
01Body CareMovies & TV55.75×
02BiodermaBeauty & Wellness54.44×
03ProvenceTravel & Leisure33.44×
04Penhaligon'sBeauty & Wellness32.92×
05RitualsBeauty & Wellness27.26×
06Jil SanderFashion & Accessoires24.95×
07BiothermBeauty & Wellness23.64×
08ClarinsBeauty & Wellness22.64×
09Laser diodeTechnology & Electronics20.00×
10V MagazineFashion & Accessoires19.70×
11ShiseidoBeauty & Wellness18.36×
12VichyBeauty & Wellness15.16×
13HaweskoFood & Beverages14.43×
14Kiehl'sBeauty & Wellness14.35×
15La Roche-PosayBeauty & Wellness13.59×
16CliniqueBeauty & Wellness11.48×
17Relaxation techniqueHealth9.53×
18COSShopping8.06×
19reisenthelFashion & Accessoires6.36×
20C&AShopping4.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the L'Occitane en Provence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by L'Occitane en Provence audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.45×
Quality AwarenessPREMIUM2.22×
CreativityOPEN1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by L'Occitane en Provence audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.57×
PatriotismCONSERVATISM0.58×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is L'Occitane en Provence's target market in Germany?

L'Occitane en Provence's target market in Germany covers an estimated 309,414 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of L'Occitane en Provence customers?

84.4% of the L'Occitane en Provence audience are female, 15.6% are male, with an average age of 37.9 years.

03

Which brands do L'Occitane en Provence fans like most?

L'Occitane en Provence fans show strongest brand affinity for Rituals (27.26×), Bioderma (54.44×), and Biotherm (23.64×) over the country average.

04

Where do L'Occitane en Provence fans live in Germany?

L'Occitane en Provence fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do L'Occitane en Provence fans also like?

Beyond L'Occitane en Provence itself, the audience over-indexes on Bioderma (54.44×), Biotherm (23.64×), Provence (33.44×), and Clarins (22.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See L'Occitane en Provence audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for L'Occitane en Provence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →