Biotherm Target Market in Germany
A data profile of the people who buy, follow and care about Biotherm in Germany — modelled from more than twelve digital signal sources. Biotherm has an estimated audience of 813,483 people in Germany.
The average Biotherm fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include FRITZ!Box, Kérastase, Shop Apotheke, with strongest over-indexing on FRITZ!Box (7.54× the country average).
Demographically, the Biotherm audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Biotherm fan in Germany is more female, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for FRITZ!Box.
At a glance
The key figures that characterise the Biotherm profile in Germany.
Search interest · 12-month trend
Customer demographics of Biotherm
85.0% are female, 15.0% are male, average age 39.7.
Gender split
| Metric | Value |
|---|---|
| Female | 85.0% |
| Male | 15.0% |
| Average age | 39.7 |
| Estimated audience size | 813,483 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 17% |
Geography
Where the Biotherm audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.20× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.18× | |
| 03 | Schleswig-Holstein | ~30K | 1.14× | |
| 04 | Baden-Württemberg | ~100K | 1.07× | |
| 05 | Bayern | ~100K | 1.04× | |
| 06 | Niedersachsen | ~80K | 1.02× | |
| 07 | Hessen | ~60K | 1.02× | |
| 08 | Mecklenburg-Vorpommern | ~20K | 1.01× | |
| 09 | Bremen | ~7K | 1.01× | |
| 10 | Rheinland-Pfalz | ~40K | 1.00× | |
| 11 | Berlin | ~40K | 0.98× | |
| 12 | Brandenburg | ~20K | 0.95× | |
| 13 | Saarland | ~9K | 0.92× | |
| 14 | Sachsen-Anhalt | ~20K | 0.88× | |
| 15 | Thüringen | ~20K | 0.83× | |
| 16 | Sachsen | ~30K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Biotherm audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yogi Tea | Food & Beverages | 24.63× | ||
| 02 | Kérastase | Beauty & Wellness | 17.68× | ||
| 03 | Vichy | Beauty & Wellness | 14.51× | ||
| 04 | sheego | Fashion & Accessoires | 13.82× | ||
| 05 | Kiehl's | Beauty & Wellness | 12.09× | ||
| 06 | Clarins | Beauty & Wellness | 11.15× | ||
| 07 | HSE24 | Movies & TV | 10.71× | ||
| 08 | La Roche-Posay | Beauty & Wellness | 10.48× | ||
| 09 | Britax | Kids & Family | 9.02× | ||
| 10 | FRITZ!Box | Technology & Electronics | 7.54× | ||
| 11 | Flaconi | Shopping | 6.50× | ||
| 12 | Shop Apotheke | Shopping | 6.44× | ||
| 13 | DocMorris | Health | 6.40× | ||
| 14 | Child safety seat | Kids & Family | 5.37× | ||
| 15 | Rituals | Beauty & Wellness | 4.51× | ||
| 16 | Ernsting's family | Shopping | 3.72× | ||
| 17 | Bonprix | Shopping | 3.26× | ||
| 18 | Chair | Home & Garden | 3.19× | ||
| 19 | TK Maxx | Shopping | 2.96× | ||
| 20 | Rossmann | Shopping | 2.93× |
Personality of the Biotherm audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.14× | |
| Design Affinity | PREMIUM | 1.68× | |
| Community Orientation | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.44× | |
| Patriotism | CONSERVATISM | 0.50× | |
| Individualism | JOY | 0.64× |
Frequently asked questions
Who is Biotherm's target market in Germany?
Biotherm's target market in Germany covers an estimated 813,483 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Biotherm customers?
85.0% of the Biotherm audience are female, 15.0% are male, with an average age of 39.7 years.
Which brands do Biotherm fans like most?
Biotherm fans show strongest brand affinity for FRITZ!Box (7.54×), Kérastase (17.68×), and Shop Apotheke (6.44×) over the country average.
Where do Biotherm fans live in Germany?
Biotherm fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Biotherm fans also like?
Beyond Biotherm itself, the audience over-indexes on Kérastase (17.68×), Shop Apotheke (6.44×), sheego (13.82×), and DocMorris (6.4×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Personal care audiences in Germany
- L'Oréal (3,373,092)
- La Roche-Posay (1,803,805)
- M. Asam (1,719,685)
- Nivea (1,433,935)
- Vichy (1,024,007)
See Biotherm audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Biotherm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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