Biotherm Audience in Germany
Biotherm has an estimated audience of 812,336 people in Germany. 85.0% are female, 15.0% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, Kérastase, Shop Apotheke, sheego, DocMorris.
The average Biotherm fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, Kérastase, Shop Apotheke, with strongest over-indexing on FRITZ!Box (7.54× the country average). Demographically, the Biotherm audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Biotherm fans
| Metric | Value |
|---|---|
| Female | 85.0% |
| Male | 15.0% |
| Average age | 39.7 |
| Estimated audience size | 812,336 |
Audience persona
The typical Biotherm fan in Germany is more female, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 215,077 | 1.21× |
| Bayern | 138,292 | 1.06× |
| Baden-Württemberg | 123,602 | 1.12× |
| Niedersachsen | 81,736 | 1.04× |
| Hessen | 63,981 | 1.03× |
| Rheinland-Pfalz | 41,120 | 1.01× |
| Berlin | 36,449 | 1× |
| Schleswig-Holstein | 32,932 | 1.13× |
| Sachsen | 31,522 | 0.79× |
| Brandenburg | 23,293 | 0.92× |
| Hamburg | 22,548 | 1.23× |
| Sachsen-Anhalt | 17,822 | 0.85× |
| Thüringen | 16,223 | 0.78× |
| Mecklenburg-Vorpommern | 14,811 | 0.96× |
| Saarland | 8,446 | 0.85× |
| Bremen | 7,136 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 7.54× | Technology & Electronics |
| Kérastase | 17.68× | Beauty & Wellness |
| Shop Apotheke | 6.44× | Shopping |
| sheego | 13.82× | Fashion & Accessoires |
| DocMorris | 6.4× | Health |
| Vichy | 14.51× | Beauty & Wellness |
| La Roche-Posay | 10.48× | Beauty & Wellness |
| Rituals | 4.51× | Beauty & Wellness |
| Rossmann | 2.93× | Shopping |
| HSE24 | 10.71× | Movies & TV |
| TK Maxx | 2.96× | Shopping |
| Kiehl's | 12.09× | Beauty & Wellness |
| Flaconi | 6.5× | Shopping |
| Yogi Tea | 24.63× | Food & Beverages |
| Bonprix | 3.26× | Shopping |
| Clarins | 11.15× | Beauty & Wellness |
| Child safety seat | 5.37× | Kids & Family |
| Chair | 3.19× | Home & Garden |
| Britax | 9.02× | Kids & Family |
| Eucerin | 10.16× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.67 |
| Design Affinity | PREMIUM | 1.65 |
| Creativity | OPEN | 1.61 |
| Healthy Lifestyle | BALANCE | 1.56 |
| Sustainability | BALANCE | 1.44 |
| DIY Mentality | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 20.6% |
| Germany | 20.0% |
| France | 17.6% |
See Biotherm audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Biotherm have in Germany?
Biotherm has an estimated audience of 812,336 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Biotherm fans?
85.0% of Biotherm fans are female, 15.0% are male, with an average age of 39.7 years.
Which brands do Biotherm fans like most?
Biotherm fans show strongest brand affinity for FRITZ!Box (7.54×), Kérastase (17.68×), and Shop Apotheke (6.44×) over the country average.
Where do Biotherm fans live in Germany?
Biotherm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 215,077), Bayern (reach 138,292), and Baden-Württemberg (reach 123,602). These three regions account for the largest share of the active audience.
What other brands do Biotherm fans also like?
Beyond Biotherm itself, the audience over-indexes on Kérastase (17.68×), Shop Apotheke (6.44×), sheego (13.82×), and DocMorris (6.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Biotherm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.