HSE24 Audience in Germany
HSE24 has an estimated audience of 723,605 people in Germany. 85.8% are female, 14.2% are male, average age 48.8. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Claudia Obert, QVC, Judith Williams, Ulla Popken, BitterLiebe.
The average HSE24 fan in Germany is 48.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Claudia Obert, QVC, Judith Williams, with strongest over-indexing on Claudia Obert (29.72× the country average). Demographically, the HSE24 audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: Home shopping
Demographics of HSE24 fans
| Metric | Value |
|---|---|
| Female | 85.8% |
| Male | 14.2% |
| Average age | 48.8 |
| Estimated audience size | 723,605 |
Audience persona
The typical HSE24 fan in Germany is more female, around 48.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Claudia Obert.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,812 | 0.5× |
| Bayern | 105,759 | 0.63× |
| Sachsen | 85,960 | 1.69× |
| Baden-Württemberg | 78,635 | 0.55× |
| Sachsen-Anhalt | 70,335 | 2.61× |
| Thüringen | 60,232 | 2.28× |
| Brandenburg | 55,307 | 1.72× |
| Niedersachsen | 54,370 | 0.54× |
| Mecklenburg-Vorpommern | 42,244 | 2.13× |
| Hessen | 38,435 | 0.49× |
| Rheinland-Pfalz | 33,845 | 0.65× |
| Berlin | 24,441 | 0.53× |
| Schleswig-Holstein | 18,980 | 0.51× |
| Hamburg | 7,346 | 0.31× |
| Saarland | 6,673 | 0.52× |
| Bremen | 3,091 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Claudia Obert | 29.72× | Movies & TV |
| QVC | 9.93× | Movies & TV |
| Judith Williams | 22.51× | Movies & TV |
| Ulla Popken | 10.19× | Fashion & Accessoires |
| BitterLiebe | 26.78× | Health |
| Gala | 4.15× | News |
| Ankerkraut | 16.53× | Food & Beverages |
| Just Spices | 20.18× | Food & Beverages |
| Bonprix | 5.13× | Shopping |
| Peter Hahn | 9.65× | Fashion & Accessoires |
| Storm of Love | 5.91× | Movies & TV |
| Wetter.com | 3.67× | Home & Garden |
| Tchibo | 4.45× | Shopping |
| Roland Kaiser | 4.78× | Music & Radio |
| Germany | 2.19× | Travel & Leisure |
| Let's Dance (German TV series) | 4.28× | Movies & TV |
| Ernsting's family | 5.05× | Shopping |
| Deichmann | 3.39× | Shopping |
| Bauhaus | 2.78× | Shopping |
| In aller Freundschaft | 5.34× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.76 |
| Pet Ownership | JOY | 1.74 |
| Family Orientation | CONSERVATISM | 1.5 |
| DIY Mentality | THRILL | 1.45 |
| Creativity | OPEN | 1.33 |
| Community Orientation | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.1% |
| Italy | 10.3% |
| Austria | 5.1% |
See HSE24 audiences in other countries
More Home shopping audiences in Germany
- QVC (7,551,798)
- Channel 21 (Germany) (542,605)
- QVC Deutschland (37,597)
Frequently asked questions
How many fans does HSE24 have in Germany?
HSE24 has an estimated audience of 723,605 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HSE24 fans?
85.8% of HSE24 fans are female, 14.2% are male, with an average age of 48.8 years.
Which brands do HSE24 fans like most?
HSE24 fans show strongest brand affinity for Claudia Obert (29.72×), QVC (9.93×), and Judith Williams (22.51×) over the country average.
Where do HSE24 fans live in Germany?
HSE24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,812), Bayern (reach 105,759), and Sachsen (reach 85,960). These three regions account for the largest share of the active audience.
What other brands do HSE24 fans also like?
Beyond HSE24 itself, the audience over-indexes on QVC (9.93×), Judith Williams (22.51×), Ulla Popken (10.19×), and BitterLiebe (26.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HSE24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.