HSE24 Audience in Germany
A data profile of the people who buy, follow and care about HSE24 in Germany — modelled from more than twelve digital signal sources. HSE24 has an estimated audience of 1,023,659 people in Germany.
The average HSE24 fan in Germany is 48.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen.
Top brand affinities include Claudia Obert, Harald Glööckler, Judith Williams, with strongest over-indexing on Claudia Obert (29.72× the country average).
Demographically, the HSE24 audience skews more female with an average age of 48.8, and over-indexes on personality traits such as DIY Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical HSE24 fan in Germany is more female, around 48.8 years old, with strong DIY Mentality tendencies and a notable affinity for Claudia Obert.
At a glance
The key figures that characterise the HSE24 profile in Germany.
Search interest · 12-month trend
Audience demographics of HSE24
85.8% are female, 14.2% are male, average age 48.8.
Gender split
| Metric | Value |
|---|---|
| Female | 85.8% |
| Male | 14.2% |
| Average age | 48.8 |
| Estimated audience size | 1,023,659 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 7% | |
| 30-39 | 15% | |
| 40-49 | 29% | |
| 50+ | 43% |
Worldwide distribution
of the worldwide HSE24 audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 80.5% |
| Italy | 7.6% |
| Austria | 5.7% |
Geography
Where the HSE24 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~80K | 2.81× | |
| 02 | Thüringen | ~60K | 2.43× | |
| 03 | Mecklenburg-Vorpommern | ~50K | 2.27× | |
| 04 | Brandenburg | ~60K | 1.78× | |
| 05 | Sachsen | ~80K | 1.67× | |
| 06 | Rheinland-Pfalz | ~30K | 0.60× | |
| 07 | Bayern | ~90K | 0.56× | |
| 08 | Saarland | ~7K | 0.52× | |
| 09 | Baden-Württemberg | ~70K | 0.51× | |
| 10 | Niedersachsen | ~50K | 0.50× | |
| 11 | Schleswig-Holstein | ~20K | 0.48× | |
| 12 | Berlin | ~20K | 0.47× | |
| 13 | Nordrhein-Westfalen | ~100K | 0.45× | |
| 14 | Hessen | ~40K | 0.45× | |
| 15 | Bremen | ~3K | 0.34× | |
| 16 | Hamburg | ~7K | 0.29× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the HSE24 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Claudia Obert | Movies & TV | 29.72× | ||
| 02 | BitterLiebe | Health | 26.78× | ||
| 03 | Judith Williams | Movies & TV | 22.51× | ||
| 04 | Just Spices | Food & Beverages | 20.18× | ||
| 05 | Harald Glööckler | Fashion & Accessoires | 18.80× | ||
| 06 | Ankerkraut | Food & Beverages | 16.53× | ||
| 07 | Ulla Popken | Fashion & Accessoires | 10.19× | ||
| 08 | sheego | Fashion & Accessoires | 9.94× | ||
| 09 | QVC | Movies & TV | 9.93× | ||
| 10 | Peter Hahn | Fashion & Accessoires | 9.65× | ||
| 11 | Storm of Love | Movies & TV | 5.91× | ||
| 12 | In aller Freundschaft | Movies & TV | 5.34× | ||
| 13 | Bonprix | Shopping | 5.13× | ||
| 14 | Ernsting's family | Shopping | 5.05× | ||
| 15 | Roland Kaiser | Music & Radio | 4.78× | ||
| 16 | Tchibo | Shopping | 4.45× | ||
| 17 | Let's Dance (German TV series) | Movies & TV | 4.28× | ||
| 18 | Deichmann | Shopping | 3.39× | ||
| 19 | Bauhaus | Shopping | 2.78× | ||
| 20 | Germany | Travel & Leisure | 2.19× |
Personality of the HSE24 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.29× | |
| Creativity | OPEN | 1.24× | |
| Family Orientation | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.18× | |
| Early Adopter Mentality | POWER | 0.24× | |
| Risk Appetite | THRILL | 0.28× |
Frequently asked questions
How many fans does HSE24 have in Germany?
HSE24 has an estimated audience of 1,023,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HSE24 fans?
85.8% of HSE24 fans are female, 14.2% are male, with an average age of 48.8 years.
Which brands do HSE24 fans like most?
HSE24 fans show strongest brand affinity for Claudia Obert (29.72×), Harald Glööckler (18.8×), and Judith Williams (22.51×) over the country average.
Where do HSE24 fans live in Germany?
HSE24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Sachsen (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do HSE24 fans also like?
Beyond HSE24 itself, the audience over-indexes on Harald Glööckler (18.8×), Judith Williams (22.51×), QVC (9.93×), and Ulla Popken (10.19×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See HSE24 audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for HSE24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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