BitterLiebe Audience in Germany
BitterLiebe has an estimated audience of 585,248 people in Germany. 67.1% are female, 32.9% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Birthday Gifts, Home Office, Unique Gifts, Saving.
The average BitterLiebe fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Birthday Gifts, Home Office, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the BitterLiebe audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of BitterLiebe fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 41.9 |
| Estimated audience size | 585,248 |
Audience persona
The typical BitterLiebe fan in Germany is more female, around 41.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,371 | 0.98× |
| Bayern | 120,668 | 1.27× |
| Baden-Württemberg | 104,224 | 1.29× |
| Niedersachsen | 59,001 | 1.03× |
| Hessen | 44,817 | 1× |
| Rheinland-Pfalz | 36,756 | 1.24× |
| Sachsen | 29,143 | 1.01× |
| Schleswig-Holstein | 19,874 | 0.94× |
| Thüringen | 18,963 | 1.26× |
| Brandenburg | 18,334 | 1× |
| Berlin | 18,297 | 0.69× |
| Sachsen-Anhalt | 13,311 | 0.87× |
| Hamburg | 10,514 | 0.79× |
| Mecklenburg-Vorpommern | 10,066 | 0.89× |
| Saarland | 7,709 | 1.06× |
| Bremen | 3,365 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Birthday Gifts | 2.67× | Kids & Family |
| Home Office | 1.89× | Business & Career |
| Unique Gifts | 2.11× | Shopping |
| Saving | 2.07× | Business & Career |
| Haberler | 1.58× | News |
| The Hunt (2012 film) | 5.14× | Movies & TV |
| Stradivarius | 1.77× | Shopping |
| Mothercare | 2.1× | Kids & Family |
| Privacy-enhancing technologies | 14.86× | Technology & Electronics |
| Esra Erol | 5.28× | Movies & TV |
| Time (magazine) | 1.77× | News |
| Škoda Kodiaq | 1.8× | Cars & Mobility |
| Corfu (regional unit) | 2.48× | Travel & Leisure |
| Ireen Sheer | 2.03× | Music & Radio |
| KLIX (AM) | 1.53× | Music & Radio |
| Home Delivery | 1.64× | Food & Beverages |
| Kocaelispor | 3.17× | Sports |
| Keeper (password manager) | 2.21× | Technology & Electronics |
| Ipekyol | 2.08× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.4 |
| DIY Mentality | THRILL | 1.4 |
| Design Affinity | PREMIUM | 1.39 |
| Indulgence | JOY | 1.34 |
| Pet Ownership | JOY | 1.28 |
| Creativity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.1% |
| Switzerland | 10.4% |
| Austria | 7.6% |
See BitterLiebe audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does BitterLiebe have in Germany?
BitterLiebe has an estimated audience of 585,248 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BitterLiebe fans?
67.1% of BitterLiebe fans are female, 32.9% are male, with an average age of 41.9 years.
Which brands do BitterLiebe fans like most?
BitterLiebe fans show strongest brand affinity for Rossmann (1.53×), Birthday Gifts (2.67×), and Home Office (1.89×) over the country average.
Where do BitterLiebe fans live in Germany?
BitterLiebe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,371), Bayern (reach 120,668), and Baden-Württemberg (reach 104,224). These three regions account for the largest share of the active audience.
What other brands do BitterLiebe fans also like?
Beyond BitterLiebe itself, the audience over-indexes on Birthday Gifts (2.67×), Home Office (1.89×), Unique Gifts (2.11×), and Saving (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BitterLiebe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.