Club-Mate Target Market in Germany
A data profile of the people who buy, follow and care about Club-Mate in Germany — modelled from more than twelve digital signal sources. Club-Mate has an estimated audience of 224,575 people in Germany.
The average Club-Mate fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bitter lemon, Tonic water, Carlos Tevez, with strongest over-indexing on Bitter lemon (315.28× the country average).
Demographically, the Club-Mate audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Club-Mate fan in Germany is balanced, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Bitter lemon.
At a glance
The key figures that characterise the Club-Mate profile in Germany.
Search interest · 12-month trend
Customer demographics of Club-Mate
49.0% are female, 51.0% are male, average age 39.8.
Gender split
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 39.8 |
| Estimated audience size | 224,575 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Club-Mate audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 36.2% |
| United Kingdom | 7.7% |
| Netherlands | 6.2% |
Geography
Where the Club-Mate audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.91× | |
| 02 | Sachsen | ~20K | 1.39× | |
| 03 | Thüringen | ~7K | 1.16× | |
| 04 | Bayern | ~40K | 1.11× | |
| 05 | Hamburg | ~6K | 1.08× | |
| 06 | Sachsen-Anhalt | ~7K | 1.07× | |
| 07 | Brandenburg | ~8K | 1.06× | |
| 08 | Bremen | ~2K | 0.95× | |
| 09 | Baden-Württemberg | ~30K | 0.88× | |
| 10 | Mecklenburg-Vorpommern | ~4K | 0.87× | |
| 11 | Nordrhein-Westfalen | ~40K | 0.83× | |
| 12 | Niedersachsen | ~20K | 0.79× | |
| 13 | Hessen | ~10K | 0.77× | |
| 14 | Saarland | ~2K | 0.77× | |
| 15 | Schleswig-Holstein | ~6K | 0.75× | |
| 16 | Rheinland-Pfalz | ~9K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Club-Mate audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bitter lemon | Food & Beverages | 315.28× | ||
| 02 | Tonic (band) | Music & Radio | 136.26× | ||
| 03 | Juan Román Riquelme | Sports | 124.48× | ||
| 04 | Carlos Tevez | Sports | 120.81× | ||
| 05 | Futbol Argentino | Sports | 109.08× | ||
| 06 | La Bombonera | Sports | 99.55× | ||
| 07 | Thomas Henry (apothecary) | Food & Beverages | 62.97× | ||
| 08 | Tonic water | Food & Beverages | 55.23× | ||
| 09 | Bitters | Food & Beverages | 33.60× | ||
| 10 | Argentine cuisine | Food & Beverages | 32.74× | ||
| 11 | Djerba | Travel & Leisure | 31.30× | ||
| 12 | Gin and tonic | Food & Beverages | 20.00× | ||
| 13 | Riesling | Food & Beverages | 20.00× | ||
| 14 | Tom Collins | Sports | 20.00× | ||
| 15 | Fernet-Branca | Food & Beverages | 17.94× | ||
| 16 | BitterLiebe | Health | 17.45× | ||
| 17 | Cola | Food & Beverages | 9.17× | ||
| 18 | Hugendubel | Shopping | 2.36× | ||
| 19 | dB’s | Music & Radio | 1.55× | ||
| 20 | Ukrainians | Music & Radio | 1.55× |
Personality of the Club-Mate audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.50× | |
| Career Orientation | POWER | 1.27× | |
| Mindfulness | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.96× | |
| Risk Appetite | THRILL | 0.97× | |
| Family Orientation | CONSERVATISM | 0.98× |
Frequently asked questions
Who is Club-Mate's target market in Germany?
Club-Mate's target market in Germany covers an estimated 224,575 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Club-Mate customers?
49.0% of the Club-Mate audience are female, 51.0% are male, with an average age of 39.8 years.
Which brands do Club-Mate fans like most?
Club-Mate fans show strongest brand affinity for Bitter lemon (315.28×), Tonic water (55.23×), and Carlos Tevez (120.81×) over the country average.
Where do Club-Mate fans live in Germany?
Club-Mate fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Club-Mate fans also like?
Beyond Club-Mate itself, the audience over-indexes on Tonic water (55.23×), Carlos Tevez (120.81×), Thomas Henry (apothecary) (62.97×), and Gin and tonic (20×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Food & Beverages audiences in Germany
- Obi (store) (19,801,773)
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- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Club-Mate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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