Club-Mate Audience in Germany
Club-Mate has an estimated audience of 234,297 people in Germany. 49.0% are female, 51.0% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bitter lemon, Tonic water, Carlos Tevez, Thomas Henry (apothecary), Gin and tonic.
The average Club-Mate fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bitter lemon, Tonic water, Carlos Tevez, with strongest over-indexing on Bitter lemon (315.28× the country average). Demographically, the Club-Mate audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Club-Mate fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 39.8 |
| Estimated audience size | 234,297 |
Audience persona
The typical Club-Mate fan in Germany is balanced, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Bitter lemon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 44,341 | 0.86× |
| Bayern | 43,937 | 1.17× |
| Baden-Württemberg | 29,583 | 0.93× |
| Berlin | 20,459 | 1.95× |
| Niedersachsen | 17,440 | 0.77× |
| Sachsen | 16,344 | 1.42× |
| Hessen | 14,973 | 0.84× |
| Rheinland-Pfalz | 8,536 | 0.73× |
| Brandenburg | 7,717 | 1.06× |
| Thüringen | 6,425 | 1.08× |
| Hamburg | 6,049 | 1.14× |
| Sachsen-Anhalt | 5,934 | 0.98× |
| Schleswig-Holstein | 5,853 | 0.7× |
| Mecklenburg-Vorpommern | 3,677 | 0.82× |
| Saarland | 1,962 | 0.68× |
| Bremen | 1,760 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bitter lemon | 315.28× | Food & Beverages |
| Tonic water | 55.23× | Food & Beverages |
| Carlos Tevez | 120.81× | Sports |
| Thomas Henry (apothecary) | 62.97× | Food & Beverages |
| Gin and tonic | 20× | Food & Beverages |
| Bitters | 33.6× | Food & Beverages |
| La Bombonera | 99.55× | Sports |
| Futbol Argentino | 109.08× | Sports |
| Tonic (band) | 136.26× | Music & Radio |
| BitterLiebe | 17.45× | Health |
| Riesling | 20× | Food & Beverages |
| Djerba | 31.3× | Travel & Leisure |
| Argentine cuisine | 32.74× | Food & Beverages |
| Fernet-Branca | 17.94× | Food & Beverages |
| Tom Collins | 20× | Sports |
| Cola | 9.17× | Food & Beverages |
| Juan Román Riquelme | 124.48× | Sports |
| Fever-Tree | 28.4× | Food & Beverages |
| Soft drinks | 2.92× | Food & Beverages |
| Trance music | 3.41× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.87 |
| Sustainability | BALANCE | 1.65 |
| Convenience Orientation | PREMIUM | 1.48 |
| Early Adopter Mentality | POWER | 1.44 |
| Sports Activity | POWER | 1.43 |
| Healthy Lifestyle | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 37.8% |
| United Kingdom | 7.0% |
| Netherlands | 6.1% |
See Club-Mate audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Club-Mate have in Germany?
Club-Mate has an estimated audience of 234,297 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Club-Mate fans?
49.0% of Club-Mate fans are female, 51.0% are male, with an average age of 39.8 years.
Which brands do Club-Mate fans like most?
Club-Mate fans show strongest brand affinity for Bitter lemon (315.28×), Tonic water (55.23×), and Carlos Tevez (120.81×) over the country average.
Where do Club-Mate fans live in Germany?
Club-Mate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 44,341), Bayern (reach 43,937), and Baden-Württemberg (reach 29,583). These three regions account for the largest share of the active audience.
What other brands do Club-Mate fans also like?
Beyond Club-Mate itself, the audience over-indexes on Tonic water (55.23×), Carlos Tevez (120.81×), Thomas Henry (apothecary) (62.97×), and Gin and tonic (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Club-Mate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.