Tonic water Audience in Germany
Tonic water has an estimated audience of 341,834 people in Germany. 54.6% are female, 45.4% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chopin (vodka), Gin Mare, Redbreast (whiskey), Gin and tonic, Baileys Irish Cream.
The average Tonic water fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chopin (vodka), Gin Mare, Redbreast (whiskey), with strongest over-indexing on Chopin (vodka) (71.19× the country average). Demographically, the Tonic water audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Tonic water fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 39.8 |
| Estimated audience size | 341,834 |
Audience persona
The typical Tonic water fan in Germany is balanced, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Chopin (vodka).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,800 | 1.11× |
| Bayern | 74,405 | 1.35× |
| Baden-Württemberg | 62,737 | 1.35× |
| Niedersachsen | 37,625 | 1.13× |
| Hessen | 29,640 | 1.14× |
| Rheinland-Pfalz | 20,141 | 1.18× |
| Berlin | 16,176 | 1.06× |
| Sachsen | 12,859 | 0.77× |
| Schleswig-Holstein | 11,970 | 0.98× |
| Hamburg | 9,334 | 1.21× |
| Brandenburg | 8,045 | 0.76× |
| Sachsen-Anhalt | 5,920 | 0.67× |
| Thüringen | 5,811 | 0.67× |
| Mecklenburg-Vorpommern | 5,198 | 0.8× |
| Saarland | 4,435 | 1.06× |
| Bremen | 2,311 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chopin (vodka) | 71.19× | Food & Beverages |
| Gin Mare | 66.49× | Food & Beverages |
| Redbreast (whiskey) | 12.82× | Food & Beverages |
| Gin and tonic | 11.7× | Food & Beverages |
| Baileys Irish Cream | 13.89× | Food & Beverages |
| Sake | 17.35× | Food & Beverages |
| Lillet | 8.41× | Food & Beverages |
| Brockmans Gin | 61.87× | Food & Beverages |
| Kombucha | 16.94× | Food & Beverages |
| Belvedere (vodka) | 12.04× | Food & Beverages |
| Bitter lemon | 45.28× | Food & Beverages |
| Plymouth Gin | 54.46× | Food & Beverages |
| Bourbon whiskey | 6.13× | Food & Beverages |
| Fever Tree (band) | 39.5× | Music & Radio |
| Alessandra Ambrosio | 20× | Fashion & Accessoires |
| Vodka | 6.01× | Food & Beverages |
| Adriana Lima | 7.36× | Fashion & Accessoires |
| Fluorescence | 30.29× | Home & Garden |
| Powerade | 17.59× | Food & Beverages |
| Asbach | 9.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.8 |
| Quality Awareness | PREMIUM | 1.81 |
| Healthy Lifestyle | BALANCE | 1.57 |
| Design Affinity | PREMIUM | 1.48 |
| Convenience Orientation | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| United Kingdom | 12.6% |
| Germany | 5.8% |
See Tonic water audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Tonic water have in Germany?
Tonic water has an estimated audience of 341,834 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tonic water fans?
54.6% of Tonic water fans are female, 45.4% are male, with an average age of 39.8 years.
Which brands do Tonic water fans like most?
Tonic water fans show strongest brand affinity for Chopin (vodka) (71.19×), Gin Mare (66.49×), and Redbreast (whiskey) (12.82×) over the country average.
Where do Tonic water fans live in Germany?
Tonic water fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,800), Bayern (reach 74,405), and Baden-Württemberg (reach 62,737). These three regions account for the largest share of the active audience.
What other brands do Tonic water fans also like?
Beyond Tonic water itself, the audience over-indexes on Gin Mare (66.49×), Redbreast (whiskey) (12.82×), Gin and tonic (11.7×), and Baileys Irish Cream (13.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tonic water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.