Tonic water Audience in United States

Tonic water logo

Tonic water has an estimated audience of 1,021,337 people in United States. 61.2% are female, 38.8% are male, average age 36.2. Top regions: California, Texas, New York. Top brand affinities: Wetsuit, Duke University School of Law, Chartreuse (liqueur), Jones Soda, Music.

The average Tonic water fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wetsuit, Duke University School of Law, Chartreuse (liqueur), with strongest over-indexing on Wetsuit (104.05× the country average). Demographically, the Tonic water audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Tonic water fans

Demographic split for Tonic water audience in United States
MetricValue
Female61.2%
Male38.8%
Average age36.2
Estimated audience size1,021,337

Audience persona

The typical Tonic water fan in United States is more female, around 36.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Wetsuit.

Top regions in United States

Top regions ranked by reach for Tonic water in United States
RegionReachAffinity
California145,9811.3×
Texas96,2361.1×
New York75,6111.32×
Florida72,5131.05×
Illinois38,6111.13×
Pennsylvania34,6501.01×
Georgia32,6211.04×
Ohio29,9460.95×
North Carolina29,5990.96×
Michigan28,8801.08×
New Jersey27,5221.06×
Virginia23,8880.96×
Washington23,5971.15×
Arizona21,8631.05×
Massachusetts20,8951.04×
Tennessee20,1610.98×
Maryland17,4020.99×
Indiana17,1790.92×
Missouri16,0500.97×
Minnesota15,2061.04×
Alabama15,0771.06×
Colorado15,0760.94×
Wisconsin14,9500.97×
South Carolina14,6930.96×
Louisiana13,9401.06×
Oregon12,1521.04×
Nevada11,4921.16×
Oklahoma11,4721.01×
Kentucky11,3660.89×
Connecticut10,9111.07×
Mississippi8,4351×
Arkansas8,4161×
Utah8,0430.88×
Kansas7,9470.99×
Iowa7,8330.93×
Hawaii5,5161.26×
Nebraska5,0450.98×
New Mexico4,6970.92×
Idaho4,5110.88×
West Virginia3,9010.82×
Washington, District of Columbia3,5071.14×
New Hampshire3,4550.86×
Maine3,2180.88×
Rhode Island2,9010.89×
Montana2,7120.96×
Delaware2,4810.88×
Alaska2,2921.05×
South Dakota2,0970.89×
North Dakota1,9960.95×
Vermont1,3690.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tonic water audience
BrandAffinityCategory
Wetsuit104.05×Sports
Duke University School of Law87.87×Business & Career
Chartreuse (liqueur)39.38×Food & Beverages
Jones Soda64.29×Food & Beverages
Music1.98×Business & Career
Movies2.07×Movies & TV
Food and drink1.96×Food & Beverages
Arts and music2.03×Arts & Culture
Sports1.92×Sports
Illinois Fighting Illini football14.47×Sports
Reading1.92×Literature
Consumer electronics1.91×Technology & Electronics
Live events1.95×Music & Radio
Popular music2.75×Music & Radio
Entertainment1.94×Movies & TV
Food1.85×Food & Beverages
Pets1.91×Pets & Animals
Outdoor recreation1.91×Sports
Games1.86×Games
Sun Drop75.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tonic water audience
TraitClusterScore
Healthy LifestyleBALANCE1.32
IndulgenceJOY1.31
Design AffinityPREMIUM1.3
Convenience OrientationPREMIUM1.28
LGBTQ+ IdentityOPEN1.26
Career OrientationPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Tonic water
CountryShare
United States17.4%
United Kingdom12.6%
Germany5.8%

See Tonic water audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Tonic water have in United States?

Tonic water has an estimated audience of 1,021,337 people in United States, concentrated in California and Texas.

What is the gender split and age of Tonic water fans?

61.2% of Tonic water fans are female, 38.8% are male, with an average age of 36.2 years.

Which brands do Tonic water fans like most?

Tonic water fans show strongest brand affinity for Wetsuit (104.05×), Duke University School of Law (87.87×), and Chartreuse (liqueur) (39.38×) over the country average.

Where do Tonic water fans live in United States?

Tonic water fans in United States are most concentrated in California (reach 145,981), Texas (reach 96,236), and New York (reach 75,611). These three regions account for the largest share of the active audience.

What other brands do Tonic water fans also like?

Beyond Tonic water itself, the audience over-indexes on Duke University School of Law (87.87×), Chartreuse (liqueur) (39.38×), Jones Soda (64.29×), and Music (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tonic water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.