Rascasse Audience Intelligence

Tonic water Audience in United States

A data profile of the people who buy, follow and care about Tonic water in United States — modelled from more than twelve digital signal sources. Tonic water has an estimated audience of 1,021,337 people in United States.

#52among Beverage in United States#8595among Topic in United States#1302in Food & Beverages

The average Tonic water fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Wetsuit, Duke University School of Law, Chartreuse (liqueur), with strongest over-indexing on Wetsuit (104.05× the country average).

Demographically, the Tonic water audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tonic water fan in United States is more female, around 36.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Wetsuit.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tonic water profile in United States.

Audience size
1M
in United States
Gender
61.2%♀
38.8% male
Age
36.2
average years
Country rank
#23334
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tonic water fans

61.2% are female, 38.8% are male, average age 36.2.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Tonic water audience in United States
MetricValue
Female61.2%
Male38.8%
Average age36.2
Estimated audience size1,021,337
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Tonic water audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3917%
40-4915%
50+17%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Tonic water audience comes from United States.

Worldwide audience distribution share by country for Tonic water
CountryShare
United States17.3%
United Kingdom12.6%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tonic water audience in United States is strongest.

Fig. 05

Top regions by affinity

Tonic water fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K1.28×
02California~100K1.24×
03Hawaii~5K1.21×
04Nevada~10K1.13×
05Washington, District of Columbia~3K1.13×
06Washington~20K1.10×
07Alaska~2K1.08×
08Illinois~40K1.07×
09Connecticut~10K1.07×
10Oregon~10K1.05×
11Texas~90K1.04×
12Florida~70K1.04×
13Michigan~30K1.04×
14New Jersey~30K1.04×
15Alabama~10K1.04×
16Louisiana~10K1.04×
17Georgia~30K1.02×
18Massachusetts~20K1.02×
19Pennsylvania~30K1.01×
20Minnesota~10K1.01×
21Oklahoma~10K1.01×
22Mississippi~9K1.01×
23Kansas~8K1.00×
24Nebraska~5K1.00×
25Arizona~20K0.99×
26Maryland~20K0.99×
27Arkansas~8K0.99×
28North Dakota~2K0.99×
29Wisconsin~20K0.98×
30Montana~3K0.98×
31South Dakota~2K0.98×
32Tennessee~20K0.97×
33South Carolina~10K0.97×
34New Mexico~5K0.97×
35Rhode Island~3K0.96×
36North Carolina~30K0.95×
37Virginia~20K0.95×
38Missouri~20K0.95×
39Colorado~20K0.94×
40Iowa~8K0.94×
41Idaho~5K0.94×
42Delaware~3K0.94×
43Maine~3K0.93×
44Ohio~30K0.92×
45Indiana~20K0.91×
46Kentucky~10K0.90×
47Utah~8K0.90×
48New Hampshire~4K0.89×
49Vermont~2K0.89×
50West Virginia~4K0.88×
Fig. 06

Affinity by region

Affinity by region — Tonic water, United States
0.88×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tonic water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tonic water audience
#·InterestCategoryAffinity×
01WetsuitSports104.05×
02Duke University School of LawBusiness & Career87.87×
03Sun DropFood & Beverages75.91×
04Jones SodaFood & Beverages64.29×
05Chartreuse (liqueur)Food & Beverages39.38×
06Illinois Fighting Illini footballSports14.47×
07Popular musicMusic & Radio2.75×
08MoviesMovies & TV2.07×
09Arts and musicArts & Culture2.03×
10MusicBusiness & Career1.98×
11Food and drinkFood & Beverages1.96×
12Live eventsMusic & Radio1.95×
13EntertainmentMovies & TV1.94×
14SportsSports1.92×
15ReadingLiterature1.92×
16Consumer electronicsTechnology & Electronics1.91×
17PetsPets & Animals1.91×
18Outdoor recreationSports1.91×
19GamesGames1.86×
20FoodFood & Beverages1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tonic water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tonic water audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.83×
Pet OwnershipJOY1.79×
Urban LifestyleOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tonic water audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Risk AppetiteTHRILL0.83×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tonic water have in United States?

Tonic water has an estimated audience of 1,021,337 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tonic water fans?

61.2% of Tonic water fans are female, 38.8% are male, with an average age of 36.2 years.

03

Which brands do Tonic water fans like most?

Tonic water fans show strongest brand affinity for Wetsuit (104.05×), Duke University School of Law (87.87×), and Chartreuse (liqueur) (39.38×) over the country average.

04

Where do Tonic water fans live in United States?

Tonic water fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Tonic water fans also like?

Beyond Tonic water itself, the audience over-indexes on Duke University School of Law (87.87×), Chartreuse (liqueur) (39.38×), Jones Soda (64.29×), and Music (1.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Tonic water audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tonic water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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