Duke University School of Law Audience in United States
Duke University School of Law has an estimated audience of 738,547 people in United States. 23.3% are female, 76.7% are male, average age 39.2. Top brand affinities: Tonic water, Law school, Staples (Canada), John Travolta, MSN.
Top brand affinities include Tonic water, Law school, Staples (Canada), with strongest over-indexing on Tonic water (97.57× the country average). Demographically, the Duke University School of Law audience skews more male with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Duke University School of Law fans
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 39.2 |
| Estimated audience size | 738,547 |
Audience persona
The typical Duke University School of Law fan in United States is more male, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tonic water.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tonic water | 97.57× | Food & Beverages |
| Law school | 27.3× | Business & Career |
| Staples (Canada) | 4.2× | Business & Career |
| John Travolta | 8.41× | Movies & TV |
| MSN | 2.63× | News |
| Jim Parsons | 11.55× | Movies & TV |
| Great Clips | 3.66× | Beauty & Wellness |
| Micro Center | 4.89× | Shopping |
| Amtrak | 4.02× | Cars & Mobility |
| Kia Sportage | 11.8× | Cars & Mobility |
| Infographic | 9.11× | News |
| Sarah Hyland | 8.76× | Movies & TV |
| Livemusic | 2.79× | Music & Radio |
| Blondie (band) | 10.77× | Music & Radio |
| LexisNexis | 13.16× | Business & Career |
| 1.67× | Internet & Social Media | |
| Snooki | 10.93× | Fashion & Accessoires |
| Honda HR-V | 11.17× | Cars & Mobility |
| AutoZone | 1.73× | Cars & Mobility |
| Tim Robbins | 9.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.34 |
| Sustainability | BALANCE | 1.27 |
| Quality Awareness | PREMIUM | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
| Tradition | CONSERVATISM | 1.22 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 100.0% |
See Duke University School of Law audiences in other countries
- Duke University School of Law — Germany
- Duke University School of Law — United Kingdom
- Duke University School of Law — France
- Duke University School of Law — Italy
- Duke University School of Law — Spain
- Duke University School of Law — Brazil
- Duke University School of Law — Japan
- Duke University School of Law — South Korea
- Duke University School of Law — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Duke University School of Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.