Rascasse Audience Intelligence

Law school Audience in United States

A data profile of the people who buy, follow and care about Law school in United States — modelled from more than twelve digital signal sources. Law school has an estimated audience of 2,959,272 people in United States.

#5152among Topic in United States#867in Business & Career

The average Law school fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Duke University School of Law, Legal education, Yale Law School, with strongest over-indexing on Duke University School of Law (46.84× the country average).

Demographically, the Law school audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Law school fan in United States is balanced, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Duke University School of Law.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Law school profile in United States.

Audience size
3M
in United States
Gender
52.2%♀
47.8% male
Age
41.5
average years
Country rank
#10425
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Law school fans

52.2% are female, 47.8% are male, average age 41.5.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Law school audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.5
Estimated audience size2,959,272
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Law school audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Law school audience comes from United States.

Worldwide audience distribution share by country for Law school
CountryShare
United States23.9%
Brazil22.4%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Law school audience in United States is strongest.

Fig. 05

Top regions by affinity

Law school fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.13×
02New York~200K1.33×
03California~400K1.29×
04Virginia~90K1.21×
05Mississippi~30K1.19×
06New Jersey~90K1.15×
07Maryland~60K1.15×
08Louisiana~40K1.14×
09Massachusetts~70K1.13×
10Connecticut~30K1.13×
11Texas~300K1.10×
12Rhode Island~10K1.10×
13Georgia~100K1.07×
14Alabama~40K1.06×
15Illinois~100K1.05×
16West Virginia~10K1.04×
17South Carolina~50K1.03×
18Nebraska~20K1.02×
19Hawaii~10K1.02×
20North Carolina~90K1.01×
21Delaware~8K1.01×
22Pennsylvania~100K1.00×
23Arkansas~20K1.00×
24New Mexico~10K1.00×
25Washington~60K0.98×
26Tennessee~60K0.98×
27Florida~200K0.97×
28Missouri~50K0.97×
29Nevada~30K0.97×
30Utah~30K0.96×
31Vermont~5K0.95×
32Indiana~50K0.93×
33Idaho~10K0.92×
34Kentucky~30K0.91×
35Kansas~20K0.91×
36Oklahoma~30K0.90×
37Michigan~70K0.89×
38North Dakota~5K0.89×
39Wisconsin~40K0.87×
40Montana~7K0.87×
41Alaska~6K0.87×
42Arizona~50K0.85×
43Colorado~40K0.85×
44Iowa~20K0.85×
45Ohio~80K0.84×
46Minnesota~40K0.84×
47New Hampshire~10K0.84×
48Oregon~30K0.83×
49Maine~9K0.83×
50South Dakota~6K0.83×
Fig. 06

Affinity by region

Affinity by region — Law school, United States
0.83×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Law school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Law school audience
#·InterestCategoryAffinity×
01George Washington University Law SchoolBusiness & Career60.11×
02Yale Law SchoolBrand53.35×
03Duke University School of LawBusiness & Career46.84×
04Vermont Law SchoolBusiness & Career23.83×
05Legal educationBusiness & Career16.82×
06American Bar AssociationBusiness & Career15.20×
07Madea's Class ReunionMovies & TV3.14×
08Indeed.comBusiness & Career2.74×
09UniversityBusiness & Career2.54×
10StudentBusiness & Career2.22×
11SchoolKids & Family2.06×
12LawBusiness & Career2.04×
13Higher educationBusiness & Career2.03×
14LearningBusiness & Career1.94×
15Donald TrumpPolitics & Society1.66×
16Current eventsArts & Culture1.61×
17United StatesTravel & Leisure1.55×
18PhotographyArts & Culture1.54×
19Online shoppingShopping1.52×
20BusinessBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Law school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Law school audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.82×
Community OrientationOPEN1.73×
Early Adopter MentalityPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Law school audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.07×
Healthy LifestyleBALANCE1.19×
Luxury OrientationPREMIUM1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Law school have in United States?

Law school has an estimated audience of 2,959,272 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Law school fans?

52.2% of Law school fans are female, 47.8% are male, with an average age of 41.5 years.

03

Which brands do Law school fans like most?

Law school fans show strongest brand affinity for Duke University School of Law (46.84×), Legal education (16.82×), and Yale Law School (53.35×) over the country average.

04

Where do Law school fans live in United States?

Law school fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Law school fans also like?

Beyond Law school itself, the audience over-indexes on Legal education (16.82×), Yale Law School (53.35×), George Washington University Law School (60.11×), and Indeed.com (2.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Law school audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Law school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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