Law school Audience in United States

Law school logo

Law school has an estimated audience of 2,959,272 people in United States. 52.2% are female, 47.8% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Duke University School of Law, Legal education, George Washington University Law School, Indeed.com, Fox News Channel.

The average Law school fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Duke University School of Law, Legal education, George Washington University Law School, with strongest over-indexing on Duke University School of Law (46.84× the country average). Demographically, the Law school audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Law school fans

Demographic split for Law school audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.5
Estimated audience size2,959,272

Audience persona

The typical Law school fan in United States is balanced, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Duke University School of Law.

Top regions in United States

Top regions ranked by reach for Law school in United States
RegionReachAffinity
California444,5581.37×
Texas275,4911.08×
New York239,0481.45×
Florida198,9160.99×
Illinois105,9281.07×
Pennsylvania102,0871.02×
Georgia99,3311.09×
Virginia90,9261.26×
North Carolina90,7541.02×
New Jersey90,2501.2×
Ohio76,3610.84×
Massachusetts70,9561.22×
Michigan69,8110.9×
Maryland60,2181.18×
Washington58,8760.99×
Tennessee58,2180.98×
Arizona51,9120.86×
Indiana51,4930.95×
Missouri46,6640.98×
South Carolina45,9991.03×
Alabama41,8761.01×
Louisiana41,5211.09×
Colorado41,2220.88×
Wisconsin37,9600.85×
Minnesota35,0190.83×
Connecticut33,6501.13×
Kentucky33,0750.89×
Oregon29,2980.86×
Oklahoma29,2630.89×
Nevada28,7061×
Mississippi27,0631.11×
Utah25,7390.97×
Arkansas24,4351×
Washington, District of Columbia20,7392.33×
Iowa19,6440.81×
Kansas18,2810.78×
Nebraska15,9691.08×
New Mexico15,0571.01×
West Virginia13,8421×
Hawaii12,9611.02×
Idaho12,8950.87×
Rhode Island10,7721.14×
New Hampshire9,0540.78×
Delaware7,7860.95×
Maine7,6760.72×
Montana5,8100.71×
North Dakota5,1270.84×
Alaska4,7260.75×
South Dakota4,5870.67×
Vermont4,4660.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Law school audience
BrandAffinityCategory
Duke University School of Law46.84×Business & Career
Legal education16.82×Business & Career
George Washington University Law School60.11×Business & Career
Indeed.com2.74×Business & Career
Fox News Channel1.92×Movies & TV
Online shopping1.52×Shopping
Euphoria1.61×Movies & TV
Student2.22×Business & Career
Higher education2.03×Business & Career
Law2.04×Business & Career
Business1.51×Business & Career
Current events1.61×Arts & Culture
University2.54×Business & Career
United States1.55×Travel & Leisure
Vermont Law School23.83×Business & Career
School2.06×Kids & Family
American Bar Association15.2×Business & Career
Learning1.94×Business & Career
Photography1.54×Arts & Culture
Psychology1.84×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Law school audience
TraitClusterScore
Career OrientationPOWER1.81
SustainabilityBALANCE1.56
Urban LifestyleOPEN1.5
TravellingTHRILL1.49
Need for SecurityCONSERVATISM1.49
PatriotismCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Law school
CountryShare
United States23.9%
Brazil22.5%
Italy6.1%

See Law school audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Law school have in United States?

Law school has an estimated audience of 2,959,272 people in United States, concentrated in California and Texas.

What is the gender split and age of Law school fans?

52.2% of Law school fans are female, 47.8% are male, with an average age of 41.5 years.

Which brands do Law school fans like most?

Law school fans show strongest brand affinity for Duke University School of Law (46.84×), Legal education (16.82×), and George Washington University Law School (60.11×) over the country average.

Where do Law school fans live in United States?

Law school fans in United States are most concentrated in California (reach 444,558), Texas (reach 275,491), and New York (reach 239,048). These three regions account for the largest share of the active audience.

What other brands do Law school fans also like?

Beyond Law school itself, the audience over-indexes on Legal education (16.82×), George Washington University Law School (60.11×), Indeed.com (2.74×), and Fox News Channel (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Law school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.