American Bar Association Audience in United States

American Bar Association logo

American Bar Association has an estimated audience of 1,351,755 people in United States. 55.9% are female, 44.1% are male, average age 39.9. Top regions: Illinois, Texas, California. Top brand affinities: Mount Kilimanjaro, Somerset, Kentucky, Nebraska Cornhuskers football, Voltron: Legendary Defender, Natural rubber.

The average American Bar Association fan in United States is 39.9 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, California. Top brand affinities include Mount Kilimanjaro, Somerset, Kentucky, Nebraska Cornhuskers football, with strongest over-indexing on Mount Kilimanjaro (128.36× the country average). Demographically, the American Bar Association audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of American Bar Association fans

Demographic split for American Bar Association audience in United States
MetricValue
Female55.9%
Male44.1%
Average age39.9
Estimated audience size1,351,755

Audience persona

The typical American Bar Association fan in United States is more female, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for American Bar Association in United States
RegionReachAffinity
Illinois225,3915.01×
Texas172,5081.48×
California155,3391.04×
Florida104,8151.15×
New York96,6851.28×
Georgia45,5351.09×
North Carolina43,0001.06×
Pennsylvania40,5300.89×
Virginia39,5331.2×
Ohio33,8020.81×
New Jersey33,0240.96×
Michigan31,7730.9×
Massachusetts29,9521.12×
Maryland26,1421.12×
Indiana25,9581.05×
Tennessee25,3300.93×
Arizona22,6020.82×
Washington21,7560.8×
Missouri19,5760.9×
Alabama18,9351×
Colorado18,3660.86×
South Carolina18,3580.9×
Louisiana16,7820.96×
Wisconsin15,0680.74×
Kentucky14,9160.88×
Minnesota14,8930.77×
Oklahoma13,1690.88×
Connecticut13,1240.97×
Oregon11,7480.76×
Washington, District of Columbia10,7292.64×
Nevada10,5770.81×
Mississippi9,5610.86×
Arkansas9,3160.84×
Kansas9,0280.85×
Iowa8,5710.77×
Utah8,2670.68×
Nebraska5,8100.86×
West Virginia5,1550.82×
New Mexico5,0660.75×
New Hampshire4,7730.9×
Hawaii4,2420.73×
Idaho4,0840.6×
Rhode Island3,7130.86×
Maine3,7110.77×
Delaware2,9490.79×
Montana2,5130.67×
Vermont2,0940.88×
South Dakota2,0880.67×
Alaska1,9950.69×
North Dakota1,7960.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Bar Association audience
BrandAffinityCategory
Mount Kilimanjaro128.36×Travel & Leisure
Somerset, Kentucky30.61×Travel & Leisure
Nebraska Cornhuskers football3.61×Sports
Voltron: Legendary Defender15.68×Movies & TV
Natural rubber1.71×Cars & Mobility
Solo climbing5.13×Sports
FOX13 & myfoxtampabay.com16.94×Movies & TV
Mariel Hemingway6.92×Fashion & Accessoires
Business English3.69×Business & Career
Urban horticulture2.34×Home & Garden
Jesse Plemons2.24×Movies & TV
Kansas1.6×Travel & Leisure
Nurse education1.96×Kids & Family
JDSU1.82×Business & Career
Maalaala Mo Kaya17.12×Movies & TV
Nipsey Hussle3.41×Music & Radio
South Asian cuisine5.02×Food & Beverages
Del Mar Fairgrounds17.66×Sports
No Escape (1994 film)6.28×Movies & TV
Necktie2.83×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Bar Association audience
TraitClusterScore
Luxury OrientationPREMIUM3.17
Risk AppetiteTHRILL2.94
Community OrientationOPEN2.12
Career OrientationPOWER1.96
Urban LifestyleOPEN1.63
Early Adopter MentalityPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for American Bar Association
CountryShare
United States50.9%
Brazil9.7%
Japan7.6%

See American Bar Association audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does American Bar Association have in United States?

American Bar Association has an estimated audience of 1,351,755 people in United States, concentrated in Illinois and Texas.

What is the gender split and age of American Bar Association fans?

55.9% of American Bar Association fans are female, 44.1% are male, with an average age of 39.9 years.

Which brands do American Bar Association fans like most?

American Bar Association fans show strongest brand affinity for Mount Kilimanjaro (128.36×), Somerset, Kentucky (30.61×), and Nebraska Cornhuskers football (3.61×) over the country average.

Where do American Bar Association fans live in United States?

American Bar Association fans in United States are most concentrated in Illinois (reach 225,391), Texas (reach 172,508), and California (reach 155,339). These three regions account for the largest share of the active audience.

What other brands do American Bar Association fans also like?

Beyond American Bar Association itself, the audience over-indexes on Somerset, Kentucky (30.61×), Nebraska Cornhuskers football (3.61×), Voltron: Legendary Defender (15.68×), and Natural rubber (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Bar Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.