Rascasse Audience Intelligence

American Bar Association Audience in United States

A data profile of the people who buy, follow and care about American Bar Association in United States — modelled from more than twelve digital signal sources. American Bar Association has an estimated audience of 1,356,838 people in United States.

#150among NGO / Political Party in United States#1317in Business & Career

The average American Bar Association fan in United States is 39.9 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, California.

Top brand affinities include Thandie Newton, Eurostar, Sharp Aquos, with strongest over-indexing on Thandie Newton (65.54× the country average).

Demographically, the American Bar Association audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Bar Association fan in United States is more female, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Thandie Newton.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Bar Association profile in United States.

Audience size
1.4M
in United States
Gender
55.9%♀
44.1% male
Age
39.9
average years
Country rank
#19096
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Bar Association fans

55.9% are female, 44.1% are male, average age 39.9.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for American Bar Association audience in United States
MetricValue
Female55.9%
Male44.1%
Average age39.9
Estimated audience size1,356,838
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the American Bar Association audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

50.8%

of the worldwide American Bar Association audience comes from United States.

Worldwide audience distribution share by country for American Bar Association
CountryShare
United States50.8%
Brazil9.3%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Bar Association audience in United States is strongest.

Fig. 05

Top regions by affinity

American Bar Association fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~400K7.78×
02Washington, District of Columbia~10K2.56×
03Tennessee~50K1.97×
04Texas~200K1.38×
05Virginia~40K1.10×
06New York~80K1.08×
07Maryland~20K1.07×
08Massachusetts~30K1.04×
09Florida~90K1.03×
10Georgia~40K0.99×
11Indiana~20K0.97×
12North Carolina~40K0.94×
13Vermont~2K0.92×
14California~100K0.91×
15Alabama~20K0.91×
16Louisiana~20K0.90×
17New Jersey~30K0.89×
18Connecticut~10K0.89×
19New Hampshire~5K0.86×
20Rhode Island~4K0.86×
21Missouri~20K0.84×
22Colorado~20K0.84×
23Arkansas~9K0.84×
24Nebraska~6K0.83×
25Michigan~30K0.82×
26Kentucky~10K0.82×
27Pennsylvania~40K0.81×
28Oklahoma~10K0.81×
29Mississippi~9K0.81×
30West Virginia~5K0.80×
31Delaware~3K0.80×
32Alaska~2K0.80×
33South Carolina~20K0.79×
34Kansas~8K0.79×
35Ohio~30K0.78×
36Arizona~20K0.77×
37New Mexico~5K0.77×
38Iowa~8K0.76×
39Maine~4K0.76×
40Minnesota~10K0.74×
41South Dakota~2K0.74×
42Nevada~10K0.73×
43Washington~20K0.72×
44Wisconsin~10K0.72×
45Oregon~10K0.72×
46Hawaii~4K0.72×
47Montana~3K0.71×
48North Dakota~2K0.71×
49Utah~8K0.65×
50Idaho~4K0.61×
Fig. 06

Affinity by region

Affinity by region — American Bar Association, United States
0.61×1.00×7.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Bar Association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Bar Association audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics142.54×
02EurostarCars & Mobility105.68×
03Thandie NewtonMovies & TV65.54×
04Bordeaux wineFood & Beverages39.03×
05ITV (TV channel)Movies & TV36.24×
06Neve CampbellMovies & TV18.83×
07Travis BarkerMusic & Radio15.31×
08Law schoolBusiness & Career15.20×
09WordPressTechnology & Electronics13.61×
10Software as a serviceTechnology & Electronics11.80×
11Sustainable energyHome & Garden8.44×
12Business schoolBusiness & Career7.32×
13LinkedInInternet & Social Media6.82×
14Renewable energyBusiness & Career6.14×
15InnovationBusiness & Career5.78×
16FedExBusiness & Career4.60×
17NASDAQBusiness & Career4.45×
18First class travelTravel & Leisure4.42×
19Mortgage loansBusiness & Career3.54×
20AirbnbTravel & Leisure2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Bar Association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Bar Association audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.44×
Family OrientationCONSERVATISM2.17×
Career OrientationPOWER2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Bar Association audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
CreativityOPEN0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Bar Association have in United States?

American Bar Association has an estimated audience of 1,356,838 people in United States, concentrated in Illinois and Texas.

02

What is the gender split and age of American Bar Association fans?

55.9% of American Bar Association fans are female, 44.1% are male, with an average age of 39.9 years.

03

Which brands do American Bar Association fans like most?

American Bar Association fans show strongest brand affinity for Thandie Newton (65.54×), Eurostar (105.68×), and Sharp Aquos (142.54×) over the country average.

04

Where do American Bar Association fans live in United States?

American Bar Association fans in United States are most concentrated in Illinois (reach ~400K), Texas (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do American Bar Association fans also like?

Beyond American Bar Association itself, the audience over-indexes on Eurostar (105.68×), Sharp Aquos (142.54×), Bordeaux wine (39.03×), and Sustainable energy (8.44×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Bar Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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