ITV (TV channel) Audience in United States

ITV (TV channel) logo

ITV (TV channel) has an estimated audience of 424,723 people in United States. 55.2% are female, 44.8% are male, average age 37.2. Top regions: California, Texas, New York. Top brand affinities: Thandie Newton, Antony Starr, Loretta Devine, Tasha Smith, Laila Ali.

The average ITV (TV channel) fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Thandie Newton, Antony Starr, Loretta Devine, with strongest over-indexing on Thandie Newton (716.81× the country average). Demographically, the ITV (TV channel) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of ITV (TV channel) fans

Demographic split for ITV (TV channel) audience in United States
MetricValue
Female55.2%
Male44.8%
Average age37.2
Estimated audience size424,723

Audience persona

The typical ITV (TV channel) fan in United States is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for ITV (TV channel) in United States
RegionReachAffinity
California54,1261.16×
Texas52,4731.44×
New York39,9981.69×
Florida28,2060.98×
Pennsylvania14,7241.03×
Illinois14,5331.03×
North Carolina14,4621.13×
New Jersey14,4211.33×
Virginia14,2591.38×
Georgia13,8741.06×
Massachusetts11,8251.41×
Ohio11,2990.86×
Maryland9,7081.33×
Arizona9,5221.1×
Michigan8,7890.79×
Washington8,4370.99×
Indiana6,5260.84×
Tennessee6,3520.75×
Wisconsin6,3450.99×
Missouri6,0940.89×
Colorado5,8350.87×
South Carolina5,6470.88×
Alabama5,6180.95×
Minnesota5,5090.91×
Connecticut5,2511.23×
Oregon5,2031.07×
Louisiana5,1530.94×
Washington, District of Columbia4,9263.86×
Kentucky4,6540.87×
Oklahoma3,5730.76×
Nevada3,5180.86×
Utah2,9840.78×
Kansas2,7940.83×
Mississippi2,6800.77×
Arkansas2,4530.7×
Iowa2,2320.64×
Nebraska1,6550.78×
Rhode Island1,6151.19×
West Virginia1,4880.75×
Maine1,4600.96×
New Mexico1,4400.68×
Idaho1,4140.66×
New Hampshire1,4040.84×
Hawaii1,4030.77×
Delaware1,1721×
Alaska8320.92×
Montana8050.68×
North Dakota7370.84×
Vermont6610.89×
South Dakota5580.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ITV (TV channel) audience
BrandAffinityCategory
Thandie Newton716.81×Movies & TV
Antony Starr341.94×Movies & TV
Loretta Devine385.11×Movies & TV
Tasha Smith370.92×Movies & TV
Laila Ali238.64×Movies & TV
Pooch Hall566.85×Fashion & Accessoires
Laz Alonso341.94×Movies & TV
Angie Stone189.58×Music & Radio
Charlie Murphy175.74×Movies & TV
Misty Copeland171.32×Movies & TV
Evelyn Lozada287.12×Movies & TV
Kimberly Elise298.59×Movies & TV
Goapele545.99×Music & Radio
Magic Johnson103.05×Sports
Lisa Leslie240.91×Sports
Sallie Mae119.19×Business & Career
Avast!141.78×Technology & Electronics
Hill Harper271.14×Movies & TV
College Board55.91×Business & Career
Alizée337.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ITV (TV channel) audience
TraitClusterScore
SustainabilityBALANCE2.17
Design AffinityPREMIUM1.58
DIY MentalityTHRILL1.51
IndulgenceJOY1.49
SpiritualityBALANCE1.37
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for ITV (TV channel)
CountryShare
United Kingdom76.3%
Spain8.8%
United States4.8%

See ITV (TV channel) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does ITV (TV channel) have in United States?

ITV (TV channel) has an estimated audience of 424,723 people in United States, concentrated in California and Texas.

What is the gender split and age of ITV (TV channel) fans?

55.2% of ITV (TV channel) fans are female, 44.8% are male, with an average age of 37.2 years.

Which brands do ITV (TV channel) fans like most?

ITV (TV channel) fans show strongest brand affinity for Thandie Newton (716.81×), Antony Starr (341.94×), and Loretta Devine (385.11×) over the country average.

Where do ITV (TV channel) fans live in United States?

ITV (TV channel) fans in United States are most concentrated in California (reach 54,126), Texas (reach 52,473), and New York (reach 39,998). These three regions account for the largest share of the active audience.

What other brands do ITV (TV channel) fans also like?

Beyond ITV (TV channel) itself, the audience over-indexes on Antony Starr (341.94×), Loretta Devine (385.11×), Tasha Smith (370.92×), and Laila Ali (238.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ITV (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.