Rascasse Audience Intelligence

Loretta Devine Audience in United States

A data profile of the people who buy, follow and care about Loretta Devine in United States — modelled from more than twelve digital signal sources. Loretta Devine has an estimated audience of 1,038,756 people in United States.

#1646among Actor Actress or TV Star in United States#5119among Person in United States#4184in Movies & TV

The average Loretta Devine fan in United States is 41.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Thandie Newton, ITV (TV channel), Avast!, with strongest over-indexing on Thandie Newton (720.84× the country average).

Demographically, the Loretta Devine audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loretta Devine fan in United States is more female, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Thandie Newton.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loretta Devine profile in United States.

Audience size
1M
in United States
Gender
62.1%♀
37.9% male
Age
41.6
average years
Country rank
#23090
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loretta Devine fans

62.1% are female, 37.9% are male, average age 41.6.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Loretta Devine audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.6
Estimated audience size1,038,756
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Loretta Devine audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

70.8%

of the worldwide Loretta Devine audience comes from United States.

Worldwide audience distribution share by country for Loretta Devine
CountryShare
United States70.8%
United Kingdom3.8%
Germany3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loretta Devine audience in United States is strongest.

Fig. 05

Top regions by affinity

Loretta Devine fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K2.32×
02Alabama~30K2.20×
03Georgia~70K2.18×
04Louisiana~30K2.12×
05South Carolina~30K1.86×
06Maryland~30K1.73×
07North Carolina~50K1.63×
08Arkansas~10K1.42×
09Delaware~4K1.39×
10Tennessee~30K1.37×
11Virginia~30K1.23×
12Texas~100K1.17×
13Michigan~30K1.16×
14Washington, District of Columbia~4K1.16×
15Missouri~20K1.15×
16Ohio~40K1.10×
17Florida~70K1.06×
18Oklahoma~10K1.05×
19Illinois~40K1.04×
20Indiana~20K1.02×
21Kentucky~10K0.97×
22Pennsylvania~30K0.94×
23New Jersey~20K0.92×
24Kansas~8K0.91×
25Connecticut~9K0.90×
26Nevada~9K0.90×
27New York~50K0.89×
28West Virginia~4K0.86×
29Arizona~20K0.85×
30Alaska~2K0.82×
31Rhode Island~3K0.81×
32New Mexico~4K0.79×
33Vermont~1K0.76×
34Wisconsin~10K0.74×
35California~80K0.72×
36Iowa~6K0.72×
37New Hampshire~3K0.70×
38Maine~3K0.70×
39Nebraska~4K0.69×
40Idaho~4K0.67×
41North Dakota~1K0.67×
42South Dakota~2K0.64×
43Massachusetts~10K0.63×
44Hawaii~3K0.63×
45Minnesota~9K0.62×
46Colorado~10K0.61×
47Montana~2K0.60×
48Oregon~7K0.59×
49Washington~10K0.57×
50Utah~5K0.55×
Fig. 06

Affinity by region

Affinity by region — Loretta Devine, United States
0.55×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loretta Devine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loretta Devine audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV720.84×
02ITV (TV channel)Movies & TV385.11×
03Avast!Technology & Electronics149.85×
04Master PMusic & Radio79.06×
05Digital transformationBusiness & Career61.18×
06JadakissMusic & Radio54.18×
07My Big Fat Greek WeddingMovies & TV52.04×
08Legally BlondeMovies & TV45.63×
09Dionne WarwickMusic & Radio41.10×
10Jessica ChastainMovies & TV33.77×
11Clueless (film)Movies & TV32.00×
12Maya AngelouLiterature29.25×
13Pitch Perfect 2Movies & TV27.49×
14Chaka KhanMusic & Radio24.93×
15Meg RyanMovies & TV21.79×
16Nia LongMovies & TV20.04×
17Austin Powers (film series)Movies & TV20.00×
18Diane KeatonMovies & TV19.45×
19Emma ThompsonMovies & TV18.25×
20Julianne MooreMovies & TV17.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loretta Devine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loretta Devine audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.15×
Career OrientationPOWER1.84×
Price SensitivityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loretta Devine audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Design AffinityPREMIUM0.71×
Risk AppetiteTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loretta Devine have in United States?

Loretta Devine has an estimated audience of 1,038,756 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Loretta Devine fans?

62.1% of Loretta Devine fans are female, 37.9% are male, with an average age of 41.6 years.

03

Which brands do Loretta Devine fans like most?

Loretta Devine fans show strongest brand affinity for Thandie Newton (720.84×), ITV (TV channel) (385.11×), and Avast! (149.85×) over the country average.

04

Where do Loretta Devine fans live in United States?

Loretta Devine fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Loretta Devine fans also like?

Beyond Loretta Devine itself, the audience over-indexes on ITV (TV channel) (385.11×), Avast! (149.85×), Diane Keaton (19.45×), and Master P (79.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Loretta Devine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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