Loretta Devine Audience in United States

Loretta Devine logo

Loretta Devine has an estimated audience of 1,044,896 people in United States. 62.1% are female, 37.9% are male, average age 41.6. Top regions: Texas, California, Florida. Top brand affinities: Hooked on Phonics, Del Mar Fairgrounds, Lulu 黃路梓茵, Brown County, Wisconsin, Whataburger.

The average Loretta Devine fan in United States is 41.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hooked on Phonics, Del Mar Fairgrounds, Lulu 黃路梓茵, with strongest over-indexing on Hooked on Phonics (58.7× the country average). Demographically, the Loretta Devine audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Loretta Devine fans

Demographic split for Loretta Devine audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.6
Estimated audience size1,044,896

Audience persona

The typical Loretta Devine fan in United States is more female, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Hooked on Phonics.

Top regions in United States

Top regions ranked by reach for Loretta Devine in United States
RegionReachAffinity
Texas111,5621.24×
California85,6440.75×
Florida76,1021.08×
Georgia73,5412.28×
New York54,3380.93×
North Carolina53,5701.7×
Illinois37,9351.09×
Ohio36,9211.15×
Pennsylvania33,8970.96×
Michigan32,8161.2×
Alabama32,4452.22×
Virginia32,3651.27×
Maryland31,4661.75×
South Carolina30,1271.92×
Tennessee29,2121.39×
Louisiana27,8342.07×
New Jersey24,3230.92×
Arizona20,6990.97×
Mississippi20,2472.35×
Indiana20,0441.05×
Missouri19,7301.17×
Kentucky13,0641×
Massachusetts12,7890.62×
Arkansas12,4001.44×
Oklahoma12,3261.06×
Washington12,2240.58×
Wisconsin11,8710.76×
Colorado9,6480.59×
Minnesota9,4760.63×
Connecticut9,4640.9×
Nevada8,9530.89×
Kansas7,4350.9×
Oregon7,1160.59×
Iowa5,6340.65×
Utah4,1790.45×
Delaware3,8691.34×
New Mexico3,7390.71×
West Virginia3,7340.77×
Washington, District of Columbia3,6171.15×
Nebraska3,4530.66×
Idaho2,7700.53×
Hawaii2,5200.56×
Rhode Island2,3110.69×
New Hampshire2,2760.55×
Maine2,0740.55×
Alaska1,3600.61×
Montana1,2990.45×
South Dakota1,0790.45×
North Dakota1,0700.5×
Vermont8910.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loretta Devine audience
BrandAffinityCategory
Hooked on Phonics58.7×Kids & Family
Del Mar Fairgrounds137.18×Sports
Lulu 黃路梓茵10.53×Movies & TV
Brown County, Wisconsin33.49×Travel & Leisure
Whataburger2.78×Food & Beverages
Litter box2.45×Pets & Animals
13 Assassins27.12×Movies & TV
Home equity2.14×Home & Garden
Jesse Plemons3.6×Movies & TV
Mortgage insurance4.33×Business & Career
Go Go's11.08×Music & Radio
Cryptic crossword10.88×Technology & Electronics
Knauf Insulation18.3×Business & Career
Home staging3.32×Home & Garden
Arnold Palmer3.9×Sports
Kazuo Ishiguro10.65×Literature
Panama2.08×Travel & Leisure
Clangers23.09×Movies & TV
Alaskan Husky8.74×Pets & Animals
JDSU1.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loretta Devine audience
TraitClusterScore
Career OrientationPOWER1.41
Risk AppetiteTHRILL1.34
LGBTQ+ IdentityOPEN1.29
Convenience OrientationPREMIUM1.27
Luxury OrientationPREMIUM1.26
Urban LifestyleOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Loretta Devine
CountryShare
United States71.5%
United Kingdom3.7%
Germany3.3%

See Loretta Devine audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Loretta Devine have in United States?

Loretta Devine has an estimated audience of 1,044,896 people in United States, concentrated in Texas and California.

What is the gender split and age of Loretta Devine fans?

62.1% of Loretta Devine fans are female, 37.9% are male, with an average age of 41.6 years.

Which brands do Loretta Devine fans like most?

Loretta Devine fans show strongest brand affinity for Hooked on Phonics (58.7×), Del Mar Fairgrounds (137.18×), and Lulu 黃路梓茵 (10.53×) over the country average.

Where do Loretta Devine fans live in United States?

Loretta Devine fans in United States are most concentrated in Texas (reach 111,562), California (reach 85,644), and Florida (reach 76,102). These three regions account for the largest share of the active audience.

What other brands do Loretta Devine fans also like?

Beyond Loretta Devine itself, the audience over-indexes on Del Mar Fairgrounds (137.18×), Lulu 黃路梓茵 (10.53×), Brown County, Wisconsin (33.49×), and Whataburger (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loretta Devine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.