Rascasse Audience Intelligence

Avast! Target Market in United States

A data profile of the people who buy, follow and care about Avast! in United States — modelled from more than twelve digital signal sources. Avast! has an estimated audience of 1,309,528 people in United States.

#2011among Brand in United States#653in Technology & Electronics

The average Avast! fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Palladium Boots, Thandie Newton, AVG (software), with strongest over-indexing on Palladium Boots (4309.31× the country average).

Demographically, the Avast! audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avast! fan in United States is balanced, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Palladium Boots.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avast! profile in United States.

Audience size
1.3M
in United States
Gender
49.7%♀
50.3% male
Age
39.4
average years
Country rank
#19611
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Avast!

49.7% are female, 50.3% are male, average age 39.4.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Avast! audience in United States
MetricValue
Female49.7%
Male50.3%
Average age39.4
Estimated audience size1,309,528
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Avast! audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4922%
50+21%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Avast! audience comes from United States.

Worldwide audience distribution share by country for Avast!
CountryShare
United States17.5%
Brazil7.6%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avast! audience in United States is strongest.

Fig. 05

Top regions by affinity

Avast! customers by region in United States
#RegionReachAffinity×
01Oregon~20K1.22×
02Maine~6K1.22×
03Idaho~8K1.20×
04Kansas~10K1.16×
05Alaska~3K1.16×
06Montana~4K1.15×
07Vermont~3K1.15×
08Oklahoma~20K1.12×
09West Virginia~7K1.11×
10New Hampshire~6K1.09×
11Washington~30K1.08×
12Florida~100K1.07×
13Virginia~30K1.04×
14Missouri~20K1.04×
15Arkansas~10K1.04×
16New Mexico~7K1.02×
17Ohio~40K1.01×
18Iowa~10K1.01×
19Pennsylvania~40K1.00×
20Wisconsin~20K1.00×
21South Dakota~3K1.00×
22Utah~10K0.99×
23North Carolina~40K0.97×
24Arizona~30K0.97×
25Colorado~20K0.97×
26South Carolina~20K0.97×
27Kentucky~20K0.97×
28Connecticut~10K0.97×
29New York~70K0.96×
30Massachusetts~20K0.96×
31Nebraska~6K0.96×
32Hawaii~5K0.96×
33Minnesota~20K0.95×
34Indiana~20K0.94×
35North Dakota~3K0.94×
36Illinois~40K0.93×
37Georgia~40K0.93×
38Tennessee~20K0.93×
39Rhode Island~4K0.93×
40Nevada~10K0.92×
41California~100K0.91×
42Michigan~30K0.91×
43Maryland~20K0.91×
44Alabama~20K0.91×
45Washington, District of Columbia~4K0.90×
46Louisiana~10K0.89×
47Delaware~3K0.88×
48New Jersey~30K0.87×
49Texas~100K0.86×
50Mississippi~9K0.86×
Fig. 06

Affinity by region

Affinity by region — Avast!, United States
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avast! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avast! audience
#·InterestCategoryAffinity×
01Palladium BootsFashion & Accessoires4309.31×
02Howard County Public School SystemWebsite / Newspaper / Magazine380.45×
03Thandie NewtonMovies & TV275.53×
04AVG (software)Technology & Electronics258.95×
05Pooch HallFashion & Accessoires218.34×
06GoapeleMusic & Radio209.87×
07Loretta DevineMovies & TV149.85×
08BitdefenderTechnology & Electronics146.82×
09Norton AntiVirusTechnology & Electronics143.48×
10Tasha SmithMovies & TV142.87×
11Antony StarrMovies & TV132.78×
12Laz AlonsoMovies & TV132.78×
13Kimberly EliseMovies & TV115.48×
14Laila AliMovies & TV91.92×
15Angie StoneMusic & Radio73.62×
16Charlie MurphyMovies & TV68.38×
17Misty CopelandMovies & TV66.12×
18Before Midnight (film)Movies & TV51.60×
19DailymotionMovies & TV28.33×
20Catherine O'HaraMovies & TV18.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avast! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avast! audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.05×
TravellingTHRILL1.53×
Career OrientationPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avast! audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.96×
TraditionCONSERVATISM1.01×
CreativityOPEN1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Avast!'s target market in United States?

Avast!'s target market in United States covers an estimated 1,309,528 people, concentrated in California and Texas.

02

What is the gender split and age of Avast! customers?

49.7% of the Avast! audience are female, 50.3% are male, with an average age of 39.4 years.

03

Which brands do Avast! fans like most?

Avast! fans show strongest brand affinity for Palladium Boots (4309.31×), Thandie Newton (275.53×), and AVG (software) (258.95×) over the country average.

04

Where do Avast! fans live in United States?

Avast! fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Avast! fans also like?

Beyond Avast! itself, the audience over-indexes on Thandie Newton (275.53×), AVG (software) (258.95×), Antony Starr (132.78×), and Loretta Devine (149.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Avast! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Avast!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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