Avast! Audience in United States

Avast! logo

Avast! has an estimated audience of 1,312,185 people in United States. 49.7% are female, 50.3% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Palladium Boots, Thandie Newton, AVG (software), Antony Starr, Loretta Devine.

The average Avast! fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Palladium Boots, Thandie Newton, AVG (software), with strongest over-indexing on Palladium Boots (4309.31× the country average). Demographically, the Avast! audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Avast! fans

Demographic split for Avast! audience in United States
MetricValue
Female49.7%
Male50.3%
Average age39.4
Estimated audience size1,312,185

Audience persona

The typical Avast! fan in United States is balanced, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Palladium Boots.

Top regions in United States

Top regions ranked by reach for Avast! in United States
RegionReachAffinity
California139,1920.96×
Texas101,9460.9×
Florida99,3301.12×
New York73,7231.01×
Pennsylvania45,2541.02×
Illinois42,4450.97×
Ohio41,4901.03×
North Carolina38,9470.99×
Georgia38,6310.96×
Virginia34,3071.07×
Michigan32,2740.94×
New Jersey30,9080.93×
Washington30,1861.15×
Arizona26,4990.99×
Massachusetts26,3601.02×
Tennessee24,6870.94×
Indiana22,3390.93×
Missouri21,7151.03×
Maryland21,0060.93×
Colorado20,3310.98×
Wisconsin19,4140.98×
Oregon18,6691.24×
Minnesota18,5750.99×
South Carolina18,2650.93×
Oklahoma16,9001.16×
Alabama16,8910.92×
Kentucky16,3751×
Louisiana14,5750.86×
Connecticut12,7740.97×
Utah11,7581×
Nevada11,5840.91×
Kansas11,4791.11×
Arkansas11,2861.04×
Iowa10,5410.98×
Mississippi8,5790.79×
Idaho7,9151.2×
New Mexico6,5350.99×
West Virginia6,4731.06×
Nebraska6,1140.93×
Maine5,9541.27×
New Hampshire5,5571.07×
Hawaii5,4320.96×
Montana4,2971.18×
Washington, District of Columbia3,8060.96×
Rhode Island3,7330.89×
Alaska3,2641.16×
Delaware2,9570.82×
South Dakota2,7310.9×
Vermont2,6831.16×
North Dakota2,1120.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avast! audience
BrandAffinityCategory
Palladium Boots4309.31×Fashion & Accessoires
Thandie Newton275.53×Movies & TV
AVG (software)258.95×Technology & Electronics
Antony Starr132.78×Movies & TV
Loretta Devine149.85×Movies & TV
Tasha Smith142.87×Movies & TV
Bitdefender146.82×Technology & Electronics
Laila Ali91.92×Movies & TV
Norton AntiVirus143.48×Technology & Electronics
Pooch Hall218.34×Fashion & Accessoires
Laz Alonso132.78×Movies & TV
Angie Stone73.62×Music & Radio
Charlie Murphy68.38×Movies & TV
Catherine O'Hara18.77×Movies & TV
Misty Copeland66.12×Movies & TV
Before Midnight (film)51.6×Movies & TV
Evelyn Lozada110.82×Movies & TV
Kimberly Elise115.48×Movies & TV
Dailymotion28.33×Movies & TV
Goapele209.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avast! audience
TraitClusterScore
Luxury OrientationPREMIUM2.8
Risk AppetiteTHRILL2.13
Family OrientationCONSERVATISM1.18
LGBTQ+ IdentityOPEN1.07
Need for SecurityCONSERVATISM1.07
Career OrientationPOWER1

Worldwide distribution

Worldwide audience distribution share by country for Avast!
CountryShare
United States17.7%
Brazil7.6%
Japan5.5%

See Avast! audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Avast! have in United States?

Avast! has an estimated audience of 1,312,185 people in United States, concentrated in California and Texas.

What is the gender split and age of Avast! fans?

49.7% of Avast! fans are female, 50.3% are male, with an average age of 39.4 years.

Which brands do Avast! fans like most?

Avast! fans show strongest brand affinity for Palladium Boots (4309.31×), Thandie Newton (275.53×), and AVG (software) (258.95×) over the country average.

Where do Avast! fans live in United States?

Avast! fans in United States are most concentrated in California (reach 139,192), Texas (reach 101,946), and Florida (reach 99,330). These three regions account for the largest share of the active audience.

What other brands do Avast! fans also like?

Beyond Avast! itself, the audience over-indexes on Thandie Newton (275.53×), AVG (software) (258.95×), Antony Starr (132.78×), and Loretta Devine (149.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avast!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.