AVG (software) Audience in United States

AVG (software) logo

AVG (software) has an estimated audience of 855,313 people in United States. 56.5% are female, 43.5% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Avast!, Norton AntiVirus, Zoom!, Bitdefender, Statistics.

The average AVG (software) fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Avast!, Norton AntiVirus, Zoom!, with strongest over-indexing on Avast! (274.08× the country average). Demographically, the AVG (software) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of AVG (software) fans

Demographic split for AVG (software) audience in United States
MetricValue
Female56.5%
Male43.5%
Average age40.5
Estimated audience size855,313

Audience persona

The typical AVG (software) fan in United States is more female, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Avast!.

Top regions in United States

Top regions ranked by reach for AVG (software) in United States
RegionReachAffinity
California94,0961×
Texas81,7801.11×
Florida66,2961.14×
New York46,4430.97×
North Carolina28,0351.09×
Pennsylvania27,8520.97×
Georgia27,8081.06×
Ohio27,4071.04×
Illinois27,0400.95×
Michigan23,1841.04×
Virginia22,1121.06×
Washington20,6761.21×
New Jersey19,7930.91×
Arizona19,3251.11×
Tennessee17,4511.02×
Indiana16,3261.04×
Maryland15,7561.07×
Missouri15,2731.11×
Massachusetts15,0970.9×
Colorado13,0510.97×
Wisconsin12,8041×
Alabama12,6641.06×
South Carolina12,6200.98×
Minnesota11,6110.95×
Oregon11,0461.13×
Oklahoma10,3501.09×
Kentucky10,2800.96×
Louisiana10,2040.93×
Arkansas7,7681.1×
Nevada7,6880.93×
Utah7,6150.99×
Kansas7,4171.1×
Connecticut7,1600.83×
Iowa6,9890.99×
Mississippi6,8220.97×
Idaho4,8401.13×
Nebraska4,3201.01×
New Mexico4,1520.97×
West Virginia4,0751.02×
Hawaii3,3430.91×
New Hampshire3,3020.98×
Maine3,2821.07×
Montana2,3550.99×
Rhode Island2,3510.86×
Washington, District of Columbia2,2240.87×
Delaware1,9660.83×
Alaska1,8381×
South Dakota1,7880.9×
North Dakota1,4900.85×
Vermont1,3470.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AVG (software) audience
BrandAffinityCategory
Avast!274.08×Technology & Electronics
Norton AntiVirus174.63×Technology & Electronics
Zoom!26.49×Business & Career
Bitdefender103.34×Technology & Electronics
Statistics26.72×Business & Career
Near field communication112.82×Technology & Electronics
Enterprise Rent-A-Car12×Cars & Mobility
Indeed.com5.49×Business & Career
DuckDuckGo12×Internet & Social Media
McAfee30.04×Technology & Electronics
Google News6.97×News
Google Maps4.64×Internet & Social Media
Identity theft28.48×Internet & Social Media
Olivia Holt25.1×Movies & TV
Autism Awareness10.05×Health
Experian15.95×Business & Career
Diabetes mellitus awareness6.78×Health
TackleDirect57.17×Shopping
Capital One3.96×Business & Career
Anime and manga fandom5.42×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AVG (software) audience
TraitClusterScore
Need for SecurityCONSERVATISM3.42
Risk AppetiteTHRILL2.18
PatriotismCONSERVATISM1.61
TraditionCONSERVATISM1.51
Early Adopter MentalityPOWER1.45
Family OrientationCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for AVG (software)
CountryShare
United States24.6%
India15.5%
Japan7.2%

See AVG (software) audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does AVG (software) have in United States?

AVG (software) has an estimated audience of 855,313 people in United States, concentrated in California and Texas.

What is the gender split and age of AVG (software) fans?

56.5% of AVG (software) fans are female, 43.5% are male, with an average age of 40.5 years.

Which brands do AVG (software) fans like most?

AVG (software) fans show strongest brand affinity for Avast! (274.08×), Norton AntiVirus (174.63×), and Zoom! (26.49×) over the country average.

Where do AVG (software) fans live in United States?

AVG (software) fans in United States are most concentrated in California (reach 94,096), Texas (reach 81,780), and Florida (reach 66,296). These three regions account for the largest share of the active audience.

What other brands do AVG (software) fans also like?

Beyond AVG (software) itself, the audience over-indexes on Norton AntiVirus (174.63×), Zoom! (26.49×), Bitdefender (103.34×), and Statistics (26.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AVG (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.