Rascasse Audience Intelligence

AVG (software) Target Market in United States

A data profile of the people who buy, follow and care about AVG (software) in United States — modelled from more than twelve digital signal sources. AVG (software) has an estimated audience of 856,926 people in United States.

#32among Software in United States#2686among Brand in United States#786in Technology & Electronics

The average AVG (software) fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Avast!, Norton AntiVirus, Zoom!, with strongest over-indexing on Avast! (258.95× the country average).

Demographically, the AVG (software) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AVG (software) fan in United States is more female, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Avast!.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AVG (software) profile in United States.

Audience size
857K
in United States
Gender
56.5%♀
43.5% male
Age
40.5
average years
Country rank
#26239
Brand in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AVG (software)

56.5% are female, 43.5% are male, average age 40.5.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for AVG (software) audience in United States
MetricValue
Female56.5%
Male43.5%
Average age40.5
Estimated audience size856,926
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the AVG (software) audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3924%
40-4922%
50+21%
Fig. 04

Worldwide distribution

24.3%

of the worldwide AVG (software) audience comes from United States.

Worldwide audience distribution share by country for AVG (software)
CountryShare
United States24.3%
India15.5%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AVG (software) audience in United States is strongest.

Fig. 05

Top regions by affinity

AVG (software) customers by region in United States
#RegionReachAffinity×
01Louisiana~10K1.34×
02South Dakota~2K1.13×
03Wyoming~1K1.13×
04Idaho~5K1.11×
05Washington~20K1.09×
06Kansas~7K1.09×
07Florida~60K1.07×
08Oklahoma~10K1.07×
09Arkansas~8K1.07×
10Indiana~20K1.06×
11Missouri~10K1.06×
12West Virginia~4K1.06×
13Montana~3K1.06×
14Alaska~2K1.06×
15California~100K1.05×
16Tennessee~20K1.05×
17Oregon~10K1.05×
18Alabama~10K1.04×
19Kentucky~10K1.04×
20Texas~80K1.03×
21North Carolina~30K1.03×
22South Carolina~10K1.03×
23Mississippi~7K1.03×
24Maine~3K1.03×
25Arizona~20K1.02×
26Georgia~30K1.01×
27New York~50K1.00×
28Ohio~30K1.00×
29Virginia~20K1.00×
30Wisconsin~10K1.00×
31Pennsylvania~30K0.99×
32Iowa~7K0.99×
33Nebraska~4K0.99×
34Maryland~10K0.98×
35New Hampshire~3K0.97×
36Michigan~20K0.96×
37New Mexico~4K0.96×
38Utah~7K0.94×
39North Dakota~2K0.94×
40Illinois~30K0.93×
41Minnesota~10K0.93×
42Nevada~8K0.92×
43Colorado~10K0.91×
44Rhode Island~2K0.89×
45New Jersey~20K0.88×
46Delaware~2K0.88×
47Hawaii~3K0.87×
48Connecticut~7K0.86×
49Massachusetts~10K0.85×
50Washington, District of Columbia~2K0.81×
Fig. 06

Affinity by region

Affinity by region — AVG (software), United States
0.81×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AVG (software) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AVG (software) audience
#·InterestCategoryAffinity×
01Avast!Technology & Electronics258.95×
02Norton AntiVirusTechnology & Electronics193.94×
03BitdefenderTechnology & Electronics89.37×
04Near field communicationTechnology & Electronics79.39×
05TackleDirectShopping49.77×
06Identity theftInternet & Social Media33.65×
07SnowballKids & Family32.16×
08StatisticsBusiness & Career25.92×
09Olivia HoltMovies & TV23.77×
10Zoom!Business & Career21.21×
11Alan TuringPolitics & Society20.00×
12TakisFood & Beverages16.81×
13ExperianBusiness & Career15.06×
14Tackle WarehouseShopping14.20×
15Dove CameronMovies & TV12.04×
16Dakota FanningMovies & TV10.64×
17Dropbox (service)Technology & Electronics10.59×
18Sabrina CarpenterMusic & Radio4.74×
19Sustainable energyHome & Garden4.24×
20FedExBusiness & Career3.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AVG (software) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AVG (software) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.12×
PatriotismCONSERVATISM2.62×
Family OrientationCONSERVATISM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AVG (software) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
Design AffinityPREMIUM0.77×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AVG (software)'s target market in United States?

AVG (software)'s target market in United States covers an estimated 856,926 people, concentrated in California and Texas.

02

What is the gender split and age of AVG (software) customers?

56.5% of the AVG (software) audience are female, 43.5% are male, with an average age of 40.5 years.

03

Which brands do AVG (software) fans like most?

AVG (software) fans show strongest brand affinity for Avast! (258.95×), Norton AntiVirus (193.94×), and Zoom! (21.21×) over the country average.

04

Where do AVG (software) fans live in United States?

AVG (software) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do AVG (software) fans also like?

Beyond AVG (software) itself, the audience over-indexes on Norton AntiVirus (193.94×), Zoom! (21.21×), Bitdefender (89.37×), and Statistics (25.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See AVG (software) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AVG (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →