Near field communication Audience in United States

Near field communication logo

Near field communication has an estimated audience of 304,551 people in United States. 47.2% are female, 52.8% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: AVG (software), Mobile technology, Apple Worldwide Developers Conference, OneDrive, Google Drive.

The average Near field communication fan in United States is 34.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AVG (software), Mobile technology, Apple Worldwide Developers Conference, with strongest over-indexing on AVG (software) (79.39× the country average). Demographically, the Near field communication audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Near field communication fans

Demographic split for Near field communication audience in United States
MetricValue
Female47.2%
Male52.8%
Average age34.8
Estimated audience size304,551

Audience persona

The typical Near field communication fan in United States is balanced, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for AVG (software).

Top regions in United States

Top regions ranked by reach for Near field communication in United States
RegionReachAffinity
California33,9011.01×
Texas23,4740.9×
Florida17,1850.83×
New York16,5200.97×
Georgia9,8481.05×
Virginia9,6011.29×
North Carolina8,8790.97×
Illinois8,7330.86×
Ohio8,6020.92×
Pennsylvania8,3950.82×
Michigan6,8820.86×
Washington6,4591.06×
Maryland6,4171.23×
Massachusetts6,3351.06×
Arizona5,8260.94×
New Jersey5,5290.71×
Tennessee5,3840.88×
Colorado5,2081.08×
Indiana5,0350.9×
Missouri4,7080.96×
Kentucky4,1841.1×
Alabama3,9560.93×
Minnesota3,8400.88×
Wisconsin3,8210.83×
Oklahoma3,4611.02×
Oregon3,4140.98×
Louisiana3,2380.82×
South Carolina3,2070.7×
Utah2,4340.89×
Connecticut2,1950.72×
Mississippi2,1620.86×
Iowa2,1420.85×
Arkansas2,1230.85×
Nevada2,0300.69×
Kansas1,8220.76×
West Virginia1,3150.93×
New Mexico1,2820.84×
Nebraska1,2130.79×
Washington, District of Columbia1,2081.32×
Hawaii1,1600.89×
Idaho1,1280.74×
Alaska1,1251.73×
North Dakota1,1001.76×
New Hampshire1,0060.84×
Montana9811.16×
Maine9710.89×
South Dakota9681.38×
Wyoming9122.02×
Rhode Island8970.93×
Vermont8821.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Near field communication audience
BrandAffinityCategory
AVG (software)79.39×Technology & Electronics
Mobile technology72.71×Technology & Electronics
Apple Worldwide Developers Conference98.93×Technology & Electronics
OneDrive13.87×Technology & Electronics
Google Drive4.57×Technology & Electronics
Merchant services45.32×Business & Career
Apple Maps17.17×Internet & Social Media
Technology News41.31×
Digi-Key27.65×Technology & Electronics
Internet Information Services84.22×Technology & Electronics
Home safety16.18×Home & Garden
Autonomous robot27.22×Technology & Electronics
Smart House (film)43.87×Movies & TV
Bluetooth low energy50.9×Technology & Electronics
BEST Robotics68.59×Technology & Electronics
Memphis Depay45.76×Sports
Symantec62.4×Technology & Electronics
Digital wallet9×Internet & Social Media
STM3299.69×Technology & Electronics
Peacemaker2.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Near field communication audience
TraitClusterScore
Need for SecurityCONSERVATISM1.99
Convenience OrientationPREMIUM1.48
Luxury OrientationPREMIUM1.4
Risk AppetiteTHRILL1.39
SustainabilityBALANCE1.36
Quality AwarenessPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Near field communication
CountryShare
United States9.0%
Indonesia7.5%
Italy6.7%

See Near field communication audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Near field communication have in United States?

Near field communication has an estimated audience of 304,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Near field communication fans?

47.2% of Near field communication fans are female, 52.8% are male, with an average age of 34.8 years.

Which brands do Near field communication fans like most?

Near field communication fans show strongest brand affinity for AVG (software) (79.39×), Mobile technology (72.71×), and Apple Worldwide Developers Conference (98.93×) over the country average.

Where do Near field communication fans live in United States?

Near field communication fans in United States are most concentrated in California (reach 33,901), Texas (reach 23,474), and Florida (reach 17,185). These three regions account for the largest share of the active audience.

What other brands do Near field communication fans also like?

Beyond Near field communication itself, the audience over-indexes on Mobile technology (72.71×), Apple Worldwide Developers Conference (98.93×), OneDrive (13.87×), and Google Drive (4.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Near field communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.