Rascasse Audience Intelligence

Near field communication Audience in United States

A data profile of the people who buy, follow and care about Near field communication in United States — modelled from more than twelve digital signal sources. Near field communication has an estimated audience of 304,551 people in United States.

#13404among Topic in United States#1216in Technology & Electronics

The average Near field communication fan in United States is 34.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AVG (software), Mobile technology, Apple Worldwide Developers Conference, with strongest over-indexing on AVG (software) (79.39× the country average).

Demographically, the Near field communication audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Near field communication fan in United States is balanced, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for AVG (software).

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Near field communication profile in United States.

Audience size
305K
in United States
Gender
47.2%♀
52.8% male
Age
34.8
average years
Country rank
#47998
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Near field communication fans

47.2% are female, 52.8% are male, average age 34.8.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Near field communication audience in United States
MetricValue
Female47.2%
Male52.8%
Average age34.8
Estimated audience size304,551
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Near field communication audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Near field communication audience comes from United States.

Worldwide audience distribution share by country for Near field communication
CountryShare
United States9.0%
Indonesia7.5%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Near field communication audience in United States is strongest.

Fig. 05

Top regions by affinity

Near field communication fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~5K1.21×
02Alaska<1K1.17×
03North Dakota<1K1.17×
04Vermont<1K1.14×
05Virginia~8K1.12×
06Washington, District of Columbia<1K1.09×
07South Dakota<1K1.09×
08Maryland~6K1.06×
09Montana<1K1.04×
10Georgia~10K1.01×
11Washington~6K1.01×
12Delaware<1K1.01×
13Colorado~5K1.00×
14New Mexico~2K1.00×
15Kentucky~4K0.99×
16Nebraska~2K0.99×
17West Virginia~1K0.99×
18Maine~1K0.99×
19Rhode Island<1K0.99×
20Oklahoma~3K0.98×
21Hawaii~1K0.98×
22Missouri~5K0.97×
23Alabama~4K0.97×
24Oregon~3K0.97×
25Mississippi~2K0.97×
26New Hampshire~1K0.97×
27Tennessee~6K0.96×
28Massachusetts~6K0.96×
29Indiana~5K0.96×
30Arkansas~2K0.96×
31Ohio~9K0.95×
32Iowa~2K0.95×
33Idaho~1K0.95×
34Utah~3K0.94×
35North Carolina~9K0.93×
36Minnesota~4K0.93×
37Kansas~2K0.93×
38Arizona~6K0.92×
39Wisconsin~4K0.91×
40California~30K0.90×
41South Carolina~4K0.90×
42New York~20K0.89×
43Connecticut~3K0.89×
44Pennsylvania~9K0.88×
45Michigan~7K0.88×
46Nevada~3K0.88×
47Texas~20K0.87×
48Illinois~9K0.87×
49Florida~20K0.83×
50New Jersey~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Near field communication, United States
0.80×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Near field communication audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Near field communication audience
#·InterestCategoryAffinity×
01STM32Technology & Electronics99.69×
02Apple Worldwide Developers ConferenceTechnology & Electronics98.93×
03Internet Information ServicesTechnology & Electronics84.22×
04AVG (software)Technology & Electronics79.39×
05Mobile technologyTechnology & Electronics72.71×
06BEST RoboticsTechnology & Electronics68.59×
07Bluetooth low energyTechnology & Electronics50.90×
08Memphis DepaySports45.76×
09Merchant servicesBusiness & Career45.32×
10Smart House (film)Movies & TV43.87×
11Technology NewsTopic41.31×
12Microchip TechnologyBusiness & Career35.70×
13Digi-KeyTechnology & Electronics27.65×
14Autonomous robotTechnology & Electronics27.22×
15Apple MapsInternet & Social Media17.17×
16Home safetyHome & Garden16.18×
17OneDriveTechnology & Electronics13.87×
18Digital walletInternet & Social Media9.00×
19SquareBusiness & Career8.22×
20Google DriveTechnology & Electronics4.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Near field communication audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Near field communication audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.97×
Need for SecurityCONSERVATISM2.96×
Risk AppetiteTHRILL2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Near field communication audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN1.04×
MindfulnessBALANCE1.10×
TraditionCONSERVATISM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Near field communication have in United States?

Near field communication has an estimated audience of 304,551 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Near field communication fans?

47.2% of Near field communication fans are female, 52.8% are male, with an average age of 34.8 years.

03

Which brands do Near field communication fans like most?

Near field communication fans show strongest brand affinity for AVG (software) (79.39×), Mobile technology (72.71×), and Apple Worldwide Developers Conference (98.93×) over the country average.

04

Where do Near field communication fans live in United States?

Near field communication fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Near field communication fans also like?

Beyond Near field communication itself, the audience over-indexes on Mobile technology (72.71×), Apple Worldwide Developers Conference (98.93×), OneDrive (13.87×), and Google Drive (4.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Near field communication audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Near field communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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