Technology News Audience in United States
Technology News has an estimated audience of 477,880 people in United States. 27.5% are female, 72.5% are male, average age 29.0. Top regions: California, Texas, New York. Top brand affinities: Queens College, City University of New York, Erasmus+, Lulu 黃路梓茵, Go Go's, Elsword.
The average Technology News fan in United States is 29.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Queens College, City University of New York, Erasmus+, Lulu 黃路梓茵, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Technology News audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Topic
Demographics of Technology News fans
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 29.0 |
| Estimated audience size | 477,880 |
Audience persona
The typical Technology News fan in United States is more male, around 29.0 years old, with strong Need for Security tendencies and a notable affinity for Queens College, City University of New York.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 99,832 | 1.9× |
| Texas | 45,478 | 1.11× |
| New York | 39,653 | 1.48× |
| Florida | 28,634 | 0.89× |
| Pennsylvania | 16,670 | 1.04× |
| Virginia | 16,008 | 1.38× |
| Illinois | 15,955 | 1× |
| New Jersey | 14,592 | 1.2× |
| Georgia | 14,418 | 0.98× |
| Washington | 13,967 | 1.46× |
| North Carolina | 13,601 | 0.95× |
| Ohio | 12,662 | 0.86× |
| Massachusetts | 11,944 | 1.27× |
| Michigan | 10,381 | 0.83× |
| Maryland | 10,261 | 1.25× |
| Arizona | 10,251 | 1.05× |
| Colorado | 10,222 | 1.36× |
| Tennessee | 9,320 | 0.97× |
| Indiana | 8,023 | 0.92× |
| Oregon | 7,123 | 1.3× |
| Wisconsin | 6,801 | 0.95× |
| Missouri | 6,683 | 0.87× |
| South Carolina | 5,759 | 0.8× |
| Utah | 5,645 | 1.32× |
| Minnesota | 5,559 | 0.81× |
| Kansas | 5,351 | 1.42× |
| Alabama | 5,207 | 0.78× |
| Connecticut | 5,129 | 1.07× |
| Oklahoma | 4,584 | 0.86× |
| Nevada | 4,211 | 0.91× |
| Louisiana | 3,864 | 0.63× |
| Kentucky | 3,557 | 0.59× |
| Washington, District of Columbia | 3,354 | 2.34× |
| Iowa | 2,754 | 0.7× |
| Arkansas | 2,569 | 0.65× |
| New Hampshire | 2,324 | 1.23× |
| Idaho | 2,256 | 0.94× |
| Nebraska | 2,106 | 0.88× |
| New Mexico | 2,039 | 0.85× |
| Hawaii | 1,946 | 0.95× |
| Mississippi | 1,911 | 0.49× |
| Rhode Island | 1,422 | 0.93× |
| Maine | 1,166 | 0.68× |
| West Virginia | 1,145 | 0.51× |
| Delaware | 1,044 | 0.79× |
| Montana | 1,032 | 0.78× |
| Alaska | 947 | 0.93× |
| North Dakota | 945 | 0.96× |
| Vermont | 929 | 1.11× |
| South Dakota | 635 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Queens College, City University of New York | 20× | Business & Career |
| Erasmus+ | 36.67× | Business & Career |
| Lulu 黃路梓茵 | 3.37× | Movies & TV |
| Go Go's | 12.65× | Music & Radio |
| Elsword | 16.75× | Games |
| Wikia | 3.47× | Internet & Social Media |
| JDSU | 2.94× | Business & Career |
| Nebraska Cornhuskers football | 3.43× | Sports |
| Israel | 1.92× | Travel & Leisure |
| Noodle (Gorillaz) | 2.37× | Music & Radio |
| Assassin's Creed II | 4.36× | Games |
| Monogram | 2.21× | Home & Garden |
| Jesse Plemons | 1.94× | Movies & TV |
| Grammarly | 2.58× | Business & Career |
| Cam Ward | 2.07× | Sports |
| Kierra Sheard | 9.63× | Music & Radio |
| Jaipur Rugs | 8.93× | Home & Garden |
| Emperor Entertainment Group | 6.18× | Business & Career |
| Makro | 9.08× | Food & Beverages |
| Mothercare | 1.62× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 4.04 |
| Risk Appetite | THRILL | 2.36 |
| Career Orientation | POWER | 1.48 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Family Orientation | CONSERVATISM | 1.39 |
| Early Adopter Mentality | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| Brazil | 7.6% |
| Japan | 6.5% |
See Technology News audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Technology News have in United States?
Technology News has an estimated audience of 477,880 people in United States, concentrated in California and Texas.
What is the gender split and age of Technology News fans?
27.5% of Technology News fans are female, 72.5% are male, with an average age of 29.0 years.
Which brands do Technology News fans like most?
Technology News fans show strongest brand affinity for Queens College, City University of New York (20×), Erasmus+ (36.67×), and Lulu 黃路梓茵 (3.37×) over the country average.
Where do Technology News fans live in United States?
Technology News fans in United States are most concentrated in California (reach 99,832), Texas (reach 45,478), and New York (reach 39,653). These three regions account for the largest share of the active audience.
What other brands do Technology News fans also like?
Beyond Technology News itself, the audience over-indexes on Erasmus+ (36.67×), Lulu 黃路梓茵 (3.37×), Go Go's (12.65×), and Elsword (16.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Technology News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.