Technology News Audience in United States

Technology News has an estimated audience of 477,880 people in United States. 27.5% are female, 72.5% are male, average age 29.0. Top regions: California, Texas, New York. Top brand affinities: Planet Fitness, Digital gold currency, Computer security, Kia Sportage, malwarebytes.

The average Technology News fan in United States is 29.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Planet Fitness, Digital gold currency, Computer security, with strongest over-indexing on Planet Fitness (4.29× the country average). Demographically, the Technology News audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Technology News fans

Demographic split for Technology News audience in United States
MetricValue
Female27.5%
Male72.5%
Average age29.0
Estimated audience size477,880

Audience persona

The typical Technology News fan in United States is more male, around 29.0 years old, with strong Need for Security tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Technology News in United States
RegionReachAffinity
California99,8321.9×
Texas45,4781.11×
New York39,6531.48×
Florida28,6340.89×
Pennsylvania16,6701.04×
Virginia16,0081.38×
Illinois15,9551×
New Jersey14,5921.2×
Georgia14,4180.98×
Washington13,9671.46×
North Carolina13,6010.95×
Ohio12,6620.86×
Massachusetts11,9441.27×
Michigan10,3810.83×
Maryland10,2611.25×
Arizona10,2511.05×
Colorado10,2221.36×
Tennessee9,3200.97×
Indiana8,0230.92×
Oregon7,1231.3×
Wisconsin6,8010.95×
Missouri6,6830.87×
South Carolina5,7590.8×
Utah5,6451.32×
Minnesota5,5590.81×
Kansas5,3511.42×
Alabama5,2070.78×
Connecticut5,1291.07×
Oklahoma4,5840.86×
Nevada4,2110.91×
Louisiana3,8640.63×
Kentucky3,5570.59×
Washington, District of Columbia3,3542.34×
Iowa2,7540.7×
Arkansas2,5690.65×
New Hampshire2,3241.23×
Idaho2,2560.94×
Nebraska2,1060.88×
New Mexico2,0390.85×
Hawaii1,9460.95×
Mississippi1,9110.49×
Rhode Island1,4220.93×
Maine1,1660.68×
West Virginia1,1450.51×
Delaware1,0440.79×
Montana1,0320.78×
Alaska9470.93×
North Dakota9450.96×
Vermont9291.11×
South Dakota6350.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Technology News audience
BrandAffinityCategory
Planet Fitness4.29×Sports
Digital gold currency37.33×Business & Career
Computer security6.95×Business & Career
Kia Sportage16.75×Cars & Mobility
malwarebytes20×Technology & Electronics
Hair Extensions4.63×Beauty & Wellness
Genesis (band)8.25×Music & Radio
Litecoin20×Business & Career
Bass guitar3.69×Music & Radio
Larry Page19.33×Politics & Society
Diaper bag4.42×Kids & Family
Bank of America2.64×Business & Career
Near field communication36.67×Technology & Electronics
Stranger Things3.39×Movies & TV
CNET7.38×Technology & Electronics
General Hospital8.39×Movies & TV
Anime and manga fandom3.68×Literature
FC Bayern Munich4.08×Sports
Fly fishing4×Sports
Swing trading9.08×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Technology News audience
TraitClusterScore
Need for SecurityCONSERVATISM4.04
Risk AppetiteTHRILL2.36
Career OrientationPOWER1.48
LGBTQ+ IdentityOPEN1.47
Family OrientationCONSERVATISM1.39
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Technology News
CountryShare
United States32.5%
Brazil7.6%
Japan6.5%

See Technology News audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Technology News have in United States?

Technology News has an estimated audience of 477,880 people in United States, concentrated in California and Texas.

What is the gender split and age of Technology News fans?

27.5% of Technology News fans are female, 72.5% are male, with an average age of 29.0 years.

Which brands do Technology News fans like most?

Technology News fans show strongest brand affinity for Planet Fitness (4.29×), Digital gold currency (37.33×), and Computer security (6.95×) over the country average.

Where do Technology News fans live in United States?

Technology News fans in United States are most concentrated in California (reach 99,832), Texas (reach 45,478), and New York (reach 39,653). These three regions account for the largest share of the active audience.

What other brands do Technology News fans also like?

Beyond Technology News itself, the audience over-indexes on Digital gold currency (37.33×), Computer security (6.95×), Kia Sportage (16.75×), and malwarebytes (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Technology News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.