Rascasse Audience Intelligence

Technology News Audience in United States

A data profile of the people who buy, follow and care about Technology News in United States — modelled from more than twelve digital signal sources. Technology News has an estimated audience of 477,880 people in United States.

#11588among Topic in United States

The average Technology News fan in United States is 29.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Genesis (band), CNET, Bank of America, with strongest over-indexing on Genesis (band) (13.01× the country average).

Demographically, the Technology News audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Technology News fan in United States is more male, around 29.0 years old, with strong Need for Security tendencies and a notable affinity for Genesis (band).

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Technology News profile in United States.

Audience size
478K
in United States
Gender
27.5%♀
72.5% male
Age
29.0
average years
Country rank
#37628
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Technology News fans

27.5% are female, 72.5% are male, average age 29.0.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for Technology News audience in United States
MetricValue
Female27.5%
Male72.5%
Average age29.0
Estimated audience size477,880
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Technology News audience in United States
Age bracketShare%
16-1947%
20-2926%
30-3914%
40-498%
50+5%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Technology News audience comes from United States.

Worldwide audience distribution share by country for Technology News
CountryShare
United States32.2%
Brazil7.5%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Technology News audience in United States is strongest.

Fig. 05

Top regions by affinity

Technology News fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.06×
02California~80K1.62×
03Louisiana~10K1.55×
04New York~40K1.45×
05Washington~10K1.34×
06Massachusetts~10K1.32×
07Kansas~5K1.26×
08Colorado~9K1.25×
09Virginia~10K1.23×
10Utah~5K1.23×
11New Jersey~10K1.19×
12Maryland~10K1.19×
13New Hampshire~2K1.17×
14Oklahoma~6K1.13×
15Oregon~6K1.12×
16Texas~40K1.07×
17Connecticut~5K1.07×
18Alaska~1K1.06×
19North Carolina~10K1.04×
20Florida~30K1.01×
21Vermont<1K1.00×
22Illinois~20K0.99×
23Pennsylvania~20K0.98×
24Georgia~10K0.95×
25Arizona~9K0.95×
26Idaho~2K0.94×
27North Dakota<1K0.94×
28Wisconsin~7K0.92×
29Nevada~4K0.92×
30Nebraska~2K0.92×
31Hawaii~2K0.92×
32Rhode Island~1K0.92×
33New Mexico~2K0.90×
34Tennessee~9K0.89×
35Indiana~8K0.88×
36Missouri~7K0.88×
37Delaware~1K0.88×
38Ohio~10K0.87×
39Michigan~10K0.84×
40Alabama~6K0.84×
41Montana~1K0.84×
42South Dakota<1K0.82×
43South Carolina~6K0.81×
44Minnesota~5K0.80×
45Iowa~3K0.77×
46Maine~1K0.77×
47West Virginia~2K0.76×
48Arkansas~3K0.75×
49Kentucky~4K0.73×
50Mississippi~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Technology News, United States
0.70×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Technology News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Technology News audience
#·InterestCategoryAffinity×
01Near field communicationTechnology & Electronics41.31×
02Digital gold currencyBusiness & Career32.41×
03malwarebytesTechnology & Electronics20.00×
04Larry PagePolitics & Society20.00×
05LitecoinBusiness & Career20.00×
06Gold as an investmentBusiness & Career17.95×
07CNETTechnology & Electronics14.38×
08Genesis (band)Music & Radio13.01×
09Derivative (finance)Business & Career12.13×
10International educationBusiness & Career10.77×
11General HospitalMovies & TV10.20×
12Yard HouseFood & Beverages8.92×
13Computer securityBusiness & Career7.60×
14Web serverTechnology & Electronics6.92×
15Information securityBusiness & Career6.38×
16Bank of AmericaBusiness & Career4.52×
17Investment managementBusiness & Career3.89×
18InnovationBusiness & Career3.15×
19Stranger ThingsMovies & TV3.12×
20Mortgage loansBusiness & Career2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Technology News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Technology News audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.97×
Risk AppetiteTHRILL2.28×
Family OrientationCONSERVATISM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Technology News audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
CreativityOPEN0.86×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Technology News have in United States?

Technology News has an estimated audience of 477,880 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Technology News fans?

27.5% of Technology News fans are female, 72.5% are male, with an average age of 29.0 years.

03

Which brands do Technology News fans like most?

Technology News fans show strongest brand affinity for Genesis (band) (13.01×), CNET (14.38×), and Bank of America (4.52×) over the country average.

04

Where do Technology News fans live in United States?

Technology News fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Technology News fans also like?

Beyond Technology News itself, the audience over-indexes on CNET (14.38×), Bank of America (4.52×), Computer security (7.6×), and Yard House (8.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Technology News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Technology News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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