A data profile of the people who buy, follow and care about Digital gold currency in United States — modelled from more than twelve digital signal sources. Digital gold currency has an estimated audience of 554,608 people in United States.
The average Digital gold currency fan in United States is 34.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include The Lincoln Lawyer (film), Women's Football Alliance, Money market, with strongest over-indexing on The Lincoln Lawyer (film) (63.95× the country average).
Demographically, the Digital gold currency audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Digital gold currency fan in United States is more male, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for The Lincoln Lawyer (film).
The key figures that characterise the Digital gold currency profile in United States.
33.0% are female, 67.0% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 34.2 |
| Estimated audience size | 554,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 15% |
Where the Digital gold currency audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Delaware | ~2K | 1.30× | |
| 02 | Idaho | ~3K | 1.24× | |
| 03 | New Hampshire | ~3K | 1.22× | |
| 04 | New Mexico | ~3K | 1.16× | |
| 05 | Alaska | ~1K | 1.11× | |
| 06 | Arkansas | ~5K | 1.09× | |
| 07 | Kansas | ~5K | 1.07× | |
| 08 | Nevada | ~6K | 1.05× | |
| 09 | Oklahoma | ~6K | 1.04× | |
| 10 | Iowa | ~5K | 1.04× | |
| 11 | Utah | ~5K | 1.03× | |
| 12 | Montana | ~2K | 1.03× | |
| 13 | Rhode Island | ~2K | 1.02× | |
| 14 | Louisiana | ~7K | 1.01× | |
| 15 | Kentucky | ~7K | 1.01× | |
| 16 | Vermont | <1K | 1.01× | |
| 17 | Connecticut | ~6K | 1.00× | |
| 18 | Nebraska | ~3K | 1.00× | |
| 19 | Hawaii | ~2K | 1.00× | |
| 20 | Washington, District of Columbia | ~2K | 1.00× | |
| 21 | South Dakota | ~1K | 1.00× | |
| 22 | North Dakota | ~1K | 1.00× | |
| 23 | South Carolina | ~8K | 0.99× | |
| 24 | Alabama | ~8K | 0.99× | |
| 25 | Oregon | ~6K | 0.99× | |
| 26 | Mississippi | ~5K | 0.99× | |
| 27 | West Virginia | ~3K | 0.99× | |
| 28 | Maine | ~2K | 0.99× | |
| 29 | Missouri | ~9K | 0.98× | |
| 30 | Arizona | ~10K | 0.97× | |
| 31 | Tennessee | ~10K | 0.97× | |
| 32 | Indiana | ~10K | 0.97× | |
| 33 | Colorado | ~8K | 0.97× | |
| 34 | Minnesota | ~8K | 0.97× | |
| 35 | Florida | ~40K | 0.96× | |
| 36 | Wisconsin | ~8K | 0.96× | |
| 37 | Washington | ~10K | 0.95× | |
| 38 | Massachusetts | ~10K | 0.94× | |
| 39 | Maryland | ~9K | 0.94× | |
| 40 | Michigan | ~10K | 0.93× | |
| 41 | New Jersey | ~10K | 0.93× | |
| 42 | Virginia | ~10K | 0.93× | |
| 43 | Ohio | ~20K | 0.92× | |
| 44 | North Carolina | ~20K | 0.91× | |
| 45 | Pennsylvania | ~20K | 0.90× | |
| 46 | Georgia | ~20K | 0.90× | |
| 47 | Illinois | ~20K | 0.88× | |
| 48 | Texas | ~40K | 0.86× | |
| 49 | New York | ~30K | 0.83× | |
| 50 | California | ~50K | 0.81× |
The strongest cross-interests of the Digital gold currency audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Lincoln Lawyer (film) | Movies & TV | 63.95× | ||
| 02 | National Coffee Association | Food & Beverages | 60.72× | ||
| 03 | Women's Football Alliance | Sports | 58.49× | ||
| 04 | Chicago Stock Exchange | Business & Career | 55.68× | ||
| 05 | Coffee News | Business & Career | 43.24× | ||
| 06 | Business Development Company | Business & Career | 42.48× | ||
| 07 | Technology News | Topic | 32.41× | ||
| 08 | Money market | Business & Career | 28.84× | ||
| 09 | Online wallet | Technology & Electronics | 25.07× | ||
| 10 | Forex Online Trading | Business & Career | 13.33× | ||
| 11 | Forex signals | Business & Career | 11.21× | ||
| 12 | Kahaani | Movies & TV | 10.98× | ||
| 13 | Electronic trading platform | Business & Career | 8.59× | ||
| 14 | The Verge | Technology & Electronics | 8.20× | ||
| 15 | CNET | Technology & Electronics | 7.30× | ||
| 16 | E-Trade | Business & Career | 7.15× | ||
| 17 | NASDAQ | Business & Career | 4.41× | ||
| 18 | Scooby-Doo | Movies & TV | 2.71× | ||
| 19 | East Coast hip hop | Music & Radio | 2.52× | ||
| 20 | Internet & Social Media | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.30× | |
| Price Sensitivity | PREMIUM | 1.09× | |
| Early Adopter Mentality | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.59× | |
| Community Orientation | OPEN | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.69× |
Digital gold currency has an estimated audience of 554,608 people in United States, concentrated in California and Texas.
33.0% of Digital gold currency fans are female, 67.0% are male, with an average age of 34.2 years.
Digital gold currency fans show strongest brand affinity for The Lincoln Lawyer (film) (63.95×), Women's Football Alliance (58.49×), and Money market (28.84×) over the country average.
Digital gold currency fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Digital gold currency itself, the audience over-indexes on Women's Football Alliance (58.49×), Money market (28.84×), E-Trade (7.15×), and NASDAQ (4.41×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Digital gold currency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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