Rascasse Audience Intelligence

Money market Audience in United States

A data profile of the people who buy, follow and care about Money market in United States — modelled from more than twelve digital signal sources. Money market has an estimated audience of 669,402 people in United States.

#10211among Topic in United States#1936in Business & Career

The average Money market fan in United States is 49.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Online banking, Retail banking, Mortgage loans, with strongest over-indexing on Online banking (13.11× the country average).

Demographically, the Money market audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Money market fan in United States is more male, around 49.5 years old, with strong Patriotism tendencies and a notable affinity for Online banking.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Money market profile in United States.

Audience size
669K
in United States
Gender
38.4%♀
61.6% male
Age
49.5
average years
Country rank
#30711
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Money market fans

38.4% are female, 61.6% are male, average age 49.5.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Money market audience in United States
MetricValue
Female38.4%
Male61.6%
Average age49.5
Estimated audience size669,402
Fig. 03

Age distribution

Ø 49.5
average years
Age distribution of the Money market audience in United States
Age bracketShare%
16-194%
20-298%
30-3915%
40-4922%
50+50%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Money market audience comes from United States.

Worldwide audience distribution share by country for Money market
CountryShare
India36.5%
United States16.1%
Taiwan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Money market audience in United States is strongest.

Fig. 05

Top regions by affinity

Money market fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~10K1.28×
02New York~50K1.24×
03Massachusetts~20K1.22×
04Washington, District of Columbia~2K1.22×
05California~90K1.21×
06Illinois~30K1.20×
07New Jersey~20K1.19×
08Virginia~20K1.16×
09Washington~20K1.16×
10Utah~7K1.15×
11Georgia~20K1.12×
12Alaska~2K1.10×
13Vermont~1K1.10×
14Florida~50K1.09×
15Minnesota~10K1.09×
16Colorado~10K1.08×
17Connecticut~7K1.08×
18Iowa~6K1.08×
19North Carolina~20K1.06×
20Missouri~10K1.05×
21Oregon~8K1.05×
22New Hampshire~3K1.05×
23Pennsylvania~20K1.03×
24North Dakota~1K1.03×
25Michigan~20K1.02×
26Ohio~20K1.01×
27Nebraska~3K0.99×
28Rhode Island~2K0.99×
29Maryland~10K0.98×
30Hawaii~3K0.97×
31South Dakota~1K0.97×
32Indiana~10K0.96×
33Kansas~5K0.95×
34South Carolina~9K0.94×
35Maine~2K0.94×
36Montana~2K0.94×
37Texas~50K0.92×
38Alabama~8K0.91×
39Arizona~10K0.90×
40West Virginia~3K0.89×
41Delaware~2K0.89×
42Tennessee~10K0.88×
43Kentucky~7K0.88×
44Arkansas~5K0.87×
45Mississippi~5K0.84×
46Idaho~3K0.84×
47Nevada~5K0.80×
48New Mexico~3K0.80×
49Oklahoma~6K0.77×
50Louisiana~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Money market, United States
0.76×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Money market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Money market audience
#·InterestCategoryAffinity×
01Corporate financeBusiness & Career33.82×
02D&RTechnology & Electronics23.59×
03ExxonMobilCars & Mobility17.94×
04Whole life insuranceBusiness & Career17.12×
05LendingTreeBusiness & Career16.66×
06Electronic trading platformBusiness & Career14.94×
07Retail bankingBusiness & Career14.58×
08Elderly careHealth14.07×
09Online bankingBusiness & Career13.11×
10PensionBusiness & Career11.16×
11Sustainable energyHome & Garden9.31×
12Renewable energyBusiness & Career7.99×
13LotteryGames7.15×
14FedExBusiness & Career6.98×
15Vehicle insuranceCars & Mobility6.32×
16Home automationTechnology & Electronics6.29×
17Mortgage loansBusiness & Career6.27×
18First class travelTravel & Leisure5.82×
19Solar energyHome & Garden4.68×
20PinterestInternet & Social Media3.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Money market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Money market audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.55×
Career OrientationPOWER4.44×
Family OrientationCONSERVATISM3.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Money market audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Pet OwnershipJOY0.82×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Money market have in United States?

Money market has an estimated audience of 669,402 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Money market fans?

38.4% of Money market fans are female, 61.6% are male, with an average age of 49.5 years.

03

Which brands do Money market fans like most?

Money market fans show strongest brand affinity for Online banking (13.11×), Retail banking (14.58×), and Mortgage loans (6.27×) over the country average.

04

Where do Money market fans live in United States?

Money market fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Money market fans also like?

Beyond Money market itself, the audience over-indexes on Retail banking (14.58×), Mortgage loans (6.27×), Sustainable energy (9.31×), and FedEx (6.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Money market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Money market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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