Money market Audience in United States

Money market has an estimated audience of 669,402 people in United States. 38.4% are female, 61.6% are male, average age 49.5. Top regions: California, Florida, New York. Top brand affinities: Indeed.com, Capital One, D&R, Google Maps, Enterprise Rent-A-Car.

The average Money market fan in United States is 49.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Indeed.com, Capital One, D&R, with strongest over-indexing on Indeed.com (21.4× the country average). Demographically, the Money market audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Money market fans

Demographic split for Money market audience in United States
MetricValue
Female38.4%
Male61.6%
Average age49.5
Estimated audience size669,402

Audience persona

The typical Money market fan in United States is more male, around 49.5 years old, with strong Patriotism tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Money market in United States
RegionReachAffinity
California96,6401.31×
Florida52,1351.15×
New York51,4441.38×
Texas51,4160.89×
Illinois28,7981.29×
Pennsylvania23,6361.05×
Georgia21,6751.05×
Ohio21,5601.05×
North Carolina21,4031.06×
New Jersey20,8711.23×
Virginia19,5811.2×
Michigan17,3930.99×
Massachusetts17,2401.31×
Washington16,6031.24×
Wisconsin13,4541.34×
Arizona12,6650.93×
Indiana11,9920.98×
Tennessee11,9880.89×
Missouri11,5711.07×
Colorado11,5461.09×
Maryland11,5131×
Minnesota11,0671.15×
South Carolina9,3320.93×
Alabama8,3170.89×
Oregon7,8111.02×
Utah7,2231.2×
Kentucky7,0910.84×
Connecticut7,0481.05×
Louisiana6,1450.71×
Iowa5,8371.06×
Oklahoma5,3790.72×
Nevada4,9640.77×
Kansas4,8090.91×
Arkansas4,4770.81×
Mississippi4,1750.76×
Nebraska3,2990.98×
Washington, District of Columbia2,7641.37×
New Hampshire2,7621.05×
Hawaii2,7260.95×
Idaho2,3930.71×
New Mexico2,2710.68×
Maine2,0600.86×
West Virginia2,0440.66×
Rhode Island2,0430.96×
Montana1,6340.88×
Delaware1,4910.81×
Alaska1,4471.01×
Vermont1,3771.17×
South Dakota1,3270.86×
North Dakota1,2920.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Money market audience
BrandAffinityCategory
Indeed.com21.4×Business & Career
Capital One19.56×Business & Career
D&R67.7×Technology & Electronics
Google Maps10.34×Internet & Social Media
Enterprise Rent-A-Car14.98×Cars & Mobility
Apple Store16.8×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google News10.25×News
Jeff Bezos16.75×Business & Career
Novak Djokovic19.83×Sports
CarGurus8.57×Cars & Mobility
DuckDuckGo13.26×Internet & Social Media
Microblogging12.67×Technology & Electronics
MSN5.5×News
Singer-songwriter5.51×Music & Radio
Venus Williams21.25×Sports
Morgan Stanley21.82×Business & Career
Merrill Lynch21.96×Business & Career
Jollibee12.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Money market audience
TraitClusterScore
PatriotismCONSERVATISM3.51
Career OrientationPOWER3.04
Family OrientationCONSERVATISM1.69
TravellingTHRILL1.6
Quality AwarenessPREMIUM1.46
Need for SecurityCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Money market
CountryShare
India36.5%
United States16.1%
Taiwan4.7%

See Money market audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Money market have in United States?

Money market has an estimated audience of 669,402 people in United States, concentrated in California and Florida.

What is the gender split and age of Money market fans?

38.4% of Money market fans are female, 61.6% are male, with an average age of 49.5 years.

Which brands do Money market fans like most?

Money market fans show strongest brand affinity for Indeed.com (21.4×), Capital One (19.56×), and D&R (67.7×) over the country average.

Where do Money market fans live in United States?

Money market fans in United States are most concentrated in California (reach 96,640), Florida (reach 52,135), and New York (reach 51,444). These three regions account for the largest share of the active audience.

What other brands do Money market fans also like?

Beyond Money market itself, the audience over-indexes on Capital One (19.56×), D&R (67.7×), Google Maps (10.34×), and Enterprise Rent-A-Car (14.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Money market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.