Rascasse Audience Intelligence

Electronic trading platform Audience in United States

A data profile of the people who buy, follow and care about Electronic trading platform in United States — modelled from more than twelve digital signal sources. Electronic trading platform has an estimated audience of 3,405,879 people in United States.

#4741among Topic in United States#787in Business & Career

The average Electronic trading platform fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include WGN-TV, Charles Schwab Corporation, E-Trade, with strongest over-indexing on WGN-TV (26.36× the country average).

Demographically, the Electronic trading platform audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronic trading platform fan in United States is more male, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for WGN-TV.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic trading platform profile in United States.

Audience size
3.4M
in United States
Gender
34.5%♀
65.5% male
Age
38.7
average years
Country rank
#9247
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic trading platform fans

34.5% are female, 65.5% are male, average age 38.7.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Electronic trading platform audience in United States
MetricValue
Female34.5%
Male65.5%
Average age38.7
Estimated audience size3,405,879
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Electronic trading platform audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4918%
50+23%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Electronic trading platform audience comes from United States.

Worldwide audience distribution share by country for Electronic trading platform
CountryShare
United States12.8%
India10.5%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic trading platform audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronic trading platform fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K6.35×
02New Jersey~200K1.94×
03New York~300K1.66×
04California~600K1.63×
05Connecticut~50K1.45×
06Rhode Island~10K1.38×
07Maine~20K1.34×
08Florida~300K1.33×
09Massachusetts~90K1.30×
10Alaska~9K1.23×
11Vermont~7K1.21×
12North Dakota~8K1.17×
13Maryland~70K1.14×
14South Dakota~9K1.14×
15Washington~80K1.12×
16Nevada~40K1.12×
17Virginia~90K1.10×
18Montana~10K1.09×
19Georgia~100K1.07×
20New Hampshire~10K1.07×
21North Carolina~100K1.06×
22Delaware~10K1.03×
23Hawaii~10K0.99×
24Texas~300K0.98×
25West Virginia~20K0.97×
26South Carolina~50K0.94×
27Idaho~20K0.93×
28New Mexico~20K0.91×
29Nebraska~20K0.90×
30Mississippi~30K0.89×
31Kansas~20K0.89×
32Arkansas~20K0.88×
33Arizona~60K0.87×
34Iowa~20K0.83×
35Illinois~90K0.82×
36Tennessee~60K0.82×
37Kentucky~30K0.80×
38Oklahoma~30K0.80×
39Utah~20K0.80×
40Louisiana~30K0.79×
41Oregon~30K0.79×
42Alabama~40K0.78×
43Colorado~40K0.76×
44Pennsylvania~90K0.75×
45Missouri~40K0.74×
46Michigan~70K0.73×
47Wisconsin~40K0.71×
48Minnesota~30K0.71×
49Indiana~40K0.69×
50Ohio~70K0.64×
Fig. 06

Affinity by region

Affinity by region — Electronic trading platform, United States
0.64×1.00×6.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic trading platform audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic trading platform audience
#·InterestCategoryAffinity×
01XForexBusiness & Career28.67×
02WGN-TVMovies & TV26.36×
03Forex FactoryBusiness & Career19.10×
04Forex Online TradingBusiness & Career15.85×
05Broker-dealerBusiness & Career14.69×
06Exchange-traded fundBusiness & Career14.36×
07Algorithmic tradingBusiness & Career13.13×
08S&P CNX NiftyBusiness & Career12.72×
09Forex signalsBusiness & Career12.51×
10Financial Services AgencyNGO / Political Party12.13×
11Swing tradingBusiness & Career9.94×
12E-TradeBusiness & Career8.97×
13Charles Schwab CorporationBusiness & Career7.72×
14Chief executive officerBusiness & Career3.47×
15Yahoo! FinanceBusiness & Career3.08×
16East Coast hip hopMusic & Radio2.70×
17StockBusiness & Career2.18×
18Bank of AmericaBusiness & Career1.78×
19Indeed.comBusiness & Career1.72×
20CNNMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic trading platform audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic trading platform audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.88×
Risk AppetiteTHRILL1.72×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic trading platform audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
CreativityOPEN0.96×
IndividualismJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic trading platform have in United States?

Electronic trading platform has an estimated audience of 3,405,879 people in United States, concentrated in California and New York.

02

What is the gender split and age of Electronic trading platform fans?

34.5% of Electronic trading platform fans are female, 65.5% are male, with an average age of 38.7 years.

03

Which brands do Electronic trading platform fans like most?

Electronic trading platform fans show strongest brand affinity for WGN-TV (26.36×), Charles Schwab Corporation (7.72×), and E-Trade (8.97×) over the country average.

04

Where do Electronic trading platform fans live in United States?

Electronic trading platform fans in United States are most concentrated in California (reach ~600K), New York (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Electronic trading platform fans also like?

Beyond Electronic trading platform itself, the audience over-indexes on Charles Schwab Corporation (7.72×), E-Trade (8.97×), Forex Online Trading (15.85×), and Forex Factory (19.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Electronic trading platform audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic trading platform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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