WGN-TV Audience in United States

WGN-TV has an estimated audience of 2,476,869 people in United States. 58.0% are female, 42.0% are male, average age 43.0. Top brand affinities: Product design, UK garage, Tuscany, Pro-Ject, Israel.
Top brand affinities include Product design, UK garage, Tuscany, with strongest over-indexing on Product design (4.19× the country average). Demographically, the WGN-TV audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Movies & TV · Type: TV Channel
Demographics of WGN-TV fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.0 |
| Estimated audience size | 2,476,869 |
Audience persona
The typical WGN-TV fan in United States is more female, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.19× | Business & Career |
| UK garage | 10.04× | Music & Radio |
| Tuscany | 11.21× | Travel & Leisure |
| Pro-Ject | 4.86× | Music & Radio |
| Israel | 1.97× | Travel & Leisure |
| Steampunk | 3.8× | Fashion & Accessoires |
| Electrolyte | 2.58× | Health |
| Home staging | 2.6× | Home & Garden |
| Jesse Plemons | 1.69× | Movies & TV |
| Isla Holbox | 12.1× | Travel & Leisure |
| Kodansha | 11.69× | Literature |
| Monogram | 1.82× | Home & Garden |
| Riedel (glass manufacturer) | 11.48× | Home & Garden |
| Tipsy Elves | 4.34× | Shopping |
| REC TEC Grills | 8.17× | Sports |
| Emperor Entertainment Group | 5× | Business & Career |
| Nipsey Hussle | 2.42× | Music & Radio |
| John Havlicek | 6.06× | Sports |
| Girolando cattle | 9.95× | Pets & Animals |
| Hebe | 2.4× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.18 |
| Luxury Orientation | PREMIUM | 1.69 |
| Community Orientation | OPEN | 1.28 |
| Patriotism | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 1.17 |
| Urban Lifestyle | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.8% |
| Canada | 1.4% |
| China | 0.2% |
See WGN-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for WGN-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.