WGN-TV Audience in United States
WGN-TV has an estimated audience of 2,476,869 people in United States. 58.0% are female, 42.0% are male, average age 43.0. Top brand affinities: Horoscope, Electronic trading platform, Indianapolis Motor Speedway, Antenna TV, Chicago Cubs.
Top brand affinities include Horoscope, Electronic trading platform, Indianapolis Motor Speedway, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the WGN-TV audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Movies & TV · Type: TV Channel
Demographics of WGN-TV fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.0 |
| Estimated audience size | 2,476,869 |
Audience persona
The typical WGN-TV fan in United States is more female, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 13.08× | Health |
| Electronic trading platform | 20.69× | Business & Career |
| Indianapolis Motor Speedway | 16.94× | Sports |
| Antenna TV | 19.93× | Movies & TV |
| Chicago Cubs | 7.26× | Sports |
| Day trading | 12.26× | Business & Career |
| MSN | 3.9× | News |
| Blended whiskey | 12.28× | Food & Beverages |
| Property insurance | 17.29× | Home & Garden |
| Glam rock | 17.66× | Music & Radio |
| Jewel-Osco | 9.52× | Shopping |
| Chicago Blackhawks | 11.21× | Sports |
| Whole grain | 10.86× | Food & Beverages |
| Pet insurance | 11.61× | Pets & Animals |
| Vanilla Ice | 17.3× | Music & Radio |
| Critical illness insurance | 13.16× | Business & Career |
| Roulette | 9.59× | Games |
| Cross-country skiing | 9.84× | Sports |
| Home inspection | 11.41× | Home & Garden |
| Method Man | 13.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.18 |
| Luxury Orientation | PREMIUM | 1.69 |
| Community Orientation | OPEN | 1.28 |
| Patriotism | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 1.17 |
| Urban Lifestyle | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.8% |
| Canada | 1.4% |
| China | 0.2% |
See WGN-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for WGN-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.