Rascasse Audience Intelligence

WGN-TV Audience in United States

A data profile of the people who buy, follow and care about WGN-TV in United States — modelled from more than twelve digital signal sources. WGN-TV has an estimated audience of 2,476,450 people in United States.

#119among TV Channel in United States#1746in Movies & TV

The average WGN-TV fan in United States is 43.0 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, California.

Top brand affinities include Electronic trading platform, Antenna TV, Chicago Blackhawks, with strongest over-indexing on Electronic trading platform (26.36× the country average).

Demographically, the WGN-TV audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WGN-TV fan in United States is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Electronic trading platform.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WGN-TV profile in United States.

Audience size
2.5M
in United States
Gender
58.0%♀
42.0% male
Age
43.0
average years
Country rank
#11994
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WGN-TV

58.0% are female, 42.0% are male, average age 43.0.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for WGN-TV audience in United States
MetricValue
Female58.0%
Male42.0%
Average age43.0
Estimated audience size2,476,450
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the WGN-TV audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

97.8%

of the worldwide WGN-TV audience comes from United States.

Worldwide audience distribution share by country for WGN-TV
CountryShare
United States97.8%
Canada1.4%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WGN-TV audience in United States is strongest.

Fig. 05

Top regions by affinity

WGN-TV fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~2M27.72×
02Indiana~100K2.95×
03Wisconsin~60K1.69×
04New Mexico~10K0.98×
05Tennessee~50K0.96×
06Montana~6K0.94×
07Vermont~4K0.94×
08Iowa~20K0.93×
09Alaska~5K0.93×
10North Dakota~5K0.93×
11South Dakota~5K0.92×
12West Virginia~10K0.91×
13New Hampshire~9K0.91×
14Rhode Island~7K0.91×
15Idaho~10K0.90×
16Maine~8K0.90×
17Hawaii~9K0.89×
18Delaware~6K0.89×
19Utah~20K0.88×
20Connecticut~20K0.85×
21Washington, District of Columbia~6K0.85×
22Mississippi~20K0.84×
23Nebraska~10K0.84×
24Michigan~50K0.82×
25Kansas~20K0.82×
26Arkansas~20K0.81×
27Arizona~40K0.80×
28Kentucky~20K0.77×
29Oklahoma~20K0.76×
30Nevada~20K0.76×
31South Carolina~30K0.75×
32Louisiana~20K0.75×
33Oregon~20K0.75×
34Missouri~30K0.73×
35Alabama~30K0.72×
36Maryland~30K0.71×
37Minnesota~30K0.71×
38Colorado~30K0.70×
39Washington~30K0.68×
40Massachusetts~30K0.68×
41New Jersey~40K0.67×
42Virginia~40K0.58×
43North Carolina~40K0.57×
44Ohio~40K0.56×
45Georgia~40K0.56×
46Pennsylvania~50K0.55×
47Florida~90K0.51×
48New York~60K0.44×
49Texas~90K0.40×
50California~100K0.35×
Fig. 06

Affinity by region

Affinity by region — WGN-TV, United States
0.35×1.00×27.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WGN-TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WGN-TV audience
#·InterestCategoryAffinity×
01Electronic trading platformBusiness & Career26.36×
02Diego RiveraArts & Culture22.76×
03Antenna TVMovies & TV21.97×
04CastoramaShopping15.88×
05Chicago BlackhawksSports14.16×
06Zach LaVineSports11.64×
07Chicago White SoxSports11.14×
08Chicago Fire (TV series)Movies & TV9.40×
09City BankBusiness & Career6.97×
10Jewel-OscoShopping6.68×
11Chicago CubsSports6.29×
12MeteorologyHome & Garden2.34×
13CBS NewsMovies & TV2.18×
14WeatherHome & Garden2.13×
15Chicago BearsSports2.10×
16MSNNews2.09×
17TMZInternet & Social Media1.88×
18Michael JacksonMusic & Radio1.85×
19NostalgiaHome & Garden1.75×
20HollywoodTravel & Leisure1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WGN-TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WGN-TV audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
Community OrientationOPEN1.72×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WGN-TV audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.83×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WGN-TV have in United States?

WGN-TV has an estimated audience of 2,476,450 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of WGN-TV fans?

58.0% of WGN-TV fans are female, 42.0% are male, with an average age of 43.0 years.

03

Which brands do WGN-TV fans like most?

WGN-TV fans show strongest brand affinity for Electronic trading platform (26.36×), Antenna TV (21.97×), and Chicago Blackhawks (14.16×) over the country average.

04

Where do WGN-TV fans live in United States?

WGN-TV fans in United States are most concentrated in Illinois (reach ~2M), Indiana (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do WGN-TV fans also like?

Beyond WGN-TV itself, the audience over-indexes on Antenna TV (21.97×), Chicago Blackhawks (14.16×), Chicago Cubs (6.29×), and Chicago White Sox (11.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See WGN-TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WGN-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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