Diego Rivera Audience in United States

Diego Rivera logo

Diego Rivera has an estimated audience of 1,081,138 people in United States. 69.4% are female, 30.6% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Edie Sedgwick, Corona (band), Debbie Harry, John Ortiz, Pedro Pascal.

The average Diego Rivera fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Edie Sedgwick, Corona (band), Debbie Harry, with strongest over-indexing on Edie Sedgwick (580.98× the country average). Demographically, the Diego Rivera audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Person · Subtype: Basketball

Demographics of Diego Rivera fans

Demographic split for Diego Rivera audience in United States
MetricValue
Female69.4%
Male30.6%
Average age40.3
Estimated audience size1,081,138

Audience persona

The typical Diego Rivera fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Edie Sedgwick.

Top regions in United States

Top regions ranked by reach for Diego Rivera in United States
RegionReachAffinity
California293,7142.47×
Texas173,9661.87×
Florida89,7661.23×
New York86,7751.44×
Illinois48,8461.36×
Michigan39,3801.39×
Pennsylvania35,3530.97×
Georgia35,1951.06×
Arizona34,8721.58×
North Carolina31,5990.97×
Washington29,4241.36×
New Jersey27,9681.02×
Virginia25,5810.97×
Massachusetts23,6461.11×
Ohio21,8010.65×
Colorado21,6701.27×
Oregon17,7391.43×
Tennessee17,5450.81×
Indiana17,4470.88×
Maryland17,3510.93×
Nevada13,5621.3×
Missouri13,0730.75×
Minnesota13,0340.84×
Wisconsin12,8650.79×
Oklahoma11,5690.96×
Connecticut11,4551.06×
Utah10,9381.13×
Louisiana10,8880.78×
South Carolina10,7560.66×
Arkansas9,9291.11×
Kentucky9,7900.72×
Alabama9,1050.6×
New Mexico9,0381.67×
Kansas7,7250.91×
Iowa5,9640.67×
Mississippi5,5260.62×
Washington, District of Columbia5,0431.55×
Nebraska4,9740.92×
Idaho4,7630.88×
Hawaii3,8790.83×
Rhode Island3,6131.05×
New Hampshire2,9290.69×
West Virginia2,8150.56×
Maine2,5330.65×
Montana2,4670.82×
Delaware1,9030.64×
Vermont1,6080.85×
Alaska1,3740.59×
South Dakota1,2000.48×
Wyoming1,1300.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diego Rivera audience
BrandAffinityCategory
Edie Sedgwick580.98×Fashion & Accessoires
Corona (band)150.73×Music & Radio
Debbie Harry145.77×Music & Radio
John Ortiz268.53×Movies & TV
Pedro Pascal33.37×Movies & TV
Fernet272.39×Food & Beverages
Eva Mendes58.71×Movies & TV
Kim Gordon224.47×Music & Radio
Edvard Munch158.65×Arts & Culture
Georgia O'Keeffe84.91×Arts & Culture
Benicio del Toro59.14×Movies & TV
Visvesvaraya Technological University641.97×Business & Career
Museo de Arte Moderno293.36×
Javier Bardem48.48×Movies & TV
HighSchool39.07×Music & Radio
René Magritte181.36×Arts & Culture
Rembrandt101.33×Arts & Culture
Diana Taurasi128.06×Sports
Joaquin Phoenix50.51×Movies & TV
Joan Baez63.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diego Rivera audience
TraitClusterScore
Luxury OrientationPREMIUM2.38
Risk AppetiteTHRILL1.73
SpiritualityBALANCE1.46
Price SensitivityPREMIUM1.43
MindfulnessBALANCE1.39
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Diego Rivera
CountryShare
United States27.9%
Mexico22.5%
Italy5.4%

See Diego Rivera audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Diego Rivera have in United States?

Diego Rivera has an estimated audience of 1,081,138 people in United States, concentrated in California and Texas.

What is the gender split and age of Diego Rivera fans?

69.4% of Diego Rivera fans are female, 30.6% are male, with an average age of 40.3 years.

Which brands do Diego Rivera fans like most?

Diego Rivera fans show strongest brand affinity for Edie Sedgwick (580.98×), Corona (band) (150.73×), and Debbie Harry (145.77×) over the country average.

Where do Diego Rivera fans live in United States?

Diego Rivera fans in United States are most concentrated in California (reach 293,714), Texas (reach 173,966), and Florida (reach 89,766). These three regions account for the largest share of the active audience.

What other brands do Diego Rivera fans also like?

Beyond Diego Rivera itself, the audience over-indexes on Corona (band) (150.73×), Debbie Harry (145.77×), John Ortiz (268.53×), and Pedro Pascal (33.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diego Rivera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.