A data profile of the people who buy, follow and care about Raphael in United States — modelled from more than twelve digital signal sources. Raphael has an estimated audience of 2,040,240 people in United States.
The average Raphael fan in United States is 42.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Diego Rivera, Debbie Harry, Georgia O'Keeffe, with strongest over-indexing on Diego Rivera (75.66× the country average).
Demographically, the Raphael audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Raphael fan in United States is balanced, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Diego Rivera.
The key figures that characterise the Raphael profile in United States.
47.9% are female, 52.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 42.8 |
| Estimated audience size | 2,040,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
Where the Raphael audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tennessee | ~60K | 3.02× | |
| 02 | Minnesota | ~20K | 1.61× | |
| 03 | Alabama | ~20K | 1.60× | |
| 04 | Connecticut | ~10K | 1.39× | |
| 05 | Ohio | ~40K | 1.35× | |
| 06 | New York | ~70K | 1.33× | |
| 07 | Florida | ~80K | 1.14× | |
| 08 | Kentucky | ~10K | 1.14× | |
| 09 | Louisiana | ~10K | 1.11× | |
| 10 | New Mexico | ~5K | 1.09× | |
| 11 | Arizona | ~20K | 1.08× | |
| 12 | Kansas | ~8K | 1.07× | |
| 13 | Massachusetts | ~20K | 1.03× | |
| 14 | Washington, District of Columbia | ~3K | 1.03× | |
| 15 | California | ~100K | 1.01× | |
| 16 | Missouri | ~20K | 1.01× | |
| 17 | Texas | ~90K | 1.00× | |
| 18 | Oklahoma | ~10K | 1.00× | |
| 19 | Georgia | ~30K | 0.99× | |
| 20 | Utah | ~9K | 0.99× | |
| 21 | Alaska | ~2K | 0.99× | |
| 22 | North Carolina | ~30K | 0.98× | |
| 23 | New Jersey | ~20K | 0.98× | |
| 24 | Maryland | ~20K | 0.98× | |
| 25 | Arkansas | ~8K | 0.97× | |
| 26 | South Carolina | ~10K | 0.96× | |
| 27 | Indiana | ~20K | 0.94× | |
| 28 | Mississippi | ~8K | 0.94× | |
| 29 | Rhode Island | ~3K | 0.91× | |
| 30 | South Dakota | ~2K | 0.90× | |
| 31 | Virginia | ~20K | 0.89× | |
| 32 | West Virginia | ~4K | 0.89× | |
| 33 | Pennsylvania | ~30K | 0.88× | |
| 34 | Oregon | ~10K | 0.87× | |
| 35 | North Dakota | ~2K | 0.87× | |
| 36 | Washington | ~20K | 0.86× | |
| 37 | Nebraska | ~4K | 0.86× | |
| 38 | New Hampshire | ~3K | 0.86× | |
| 39 | Vermont | ~1K | 0.84× | |
| 40 | Nevada | ~8K | 0.83× | |
| 41 | Idaho | ~4K | 0.83× | |
| 42 | Hawaii | ~4K | 0.83× | |
| 43 | Maine | ~3K | 0.83× | |
| 44 | Michigan | ~20K | 0.81× | |
| 45 | Illinois | ~30K | 0.79× | |
| 46 | Iowa | ~6K | 0.78× | |
| 47 | Colorado | ~10K | 0.77× | |
| 48 | Montana | ~2K | 0.77× | |
| 49 | Wisconsin | ~10K | 0.76× | |
| 50 | Delaware | ~2K | 0.76× |
The strongest cross-interests of the Raphael audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roy Lichtenstein | Arts & Culture | 84.84× | ||
| 02 | Diego Rivera | Arts & Culture | 75.66× | ||
| 03 | Baroque | Politics & Society | 56.49× | ||
| 04 | David Hockney | Arts & Culture | 55.57× | ||
| 05 | Debbie Harry | Music & Radio | 51.04× | ||
| 06 | Rembrandt | Arts & Culture | 47.92× | ||
| 07 | Art Nouveau | Arts & Culture | 46.40× | ||
| 08 | Georgia O'Keeffe | Arts & Culture | 43.04× | ||
| 09 | Jeff Koons | Arts & Culture | 42.86× | ||
| 10 | Edvard Munch | Arts & Culture | 42.14× | ||
| 11 | Jean-Michel Basquiat | Arts & Culture | 41.91× | ||
| 12 | Frank Lloyd Wright | Home & Garden | 33.36× | ||
| 13 | Jackson Pollock | Arts & Culture | 30.90× | ||
| 14 | Claude Monet | Arts & Culture | 29.84× | ||
| 15 | Julio Iglesias | Music & Radio | 27.69× | ||
| 16 | Irina Shayk | Fashion & Accessoires | 21.34× | ||
| 17 | Cyndi Lauper | Music & Radio | 20.19× | ||
| 18 | Postmodernism | Arts & Culture | 19.40× | ||
| 19 | Charli XCX | Music & Radio | 18.38× | ||
| 20 | Sustainable energy | Home & Garden | 5.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.14× | |
| Family Orientation | CONSERVATISM | 2.07× | |
| Design Affinity | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Raphael has an estimated audience of 2,040,240 people in United States, concentrated in California and Texas.
47.9% of Raphael fans are female, 52.1% are male, with an average age of 42.8 years.
Raphael fans show strongest brand affinity for Diego Rivera (75.66×), Debbie Harry (51.04×), and Georgia O'Keeffe (43.04×) over the country average.
Raphael fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Raphael itself, the audience over-indexes on Debbie Harry (51.04×), Georgia O'Keeffe (43.04×), Roy Lichtenstein (84.84×), and David Hockney (55.57×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Raphael. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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