Art Nouveau Audience in United States

Art Nouveau logo

Art Nouveau has an estimated audience of 623,954 people in United States. 62.1% are female, 37.9% are male, average age 42.9. Top regions: California, Texas, New York. Top brand affinities: Edie Sedgwick, Georgia O'Keeffe, Edvard Munch, René Magritte, Rembrandt.

The average Art Nouveau fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Edie Sedgwick, Georgia O'Keeffe, Edvard Munch, with strongest over-indexing on Edie Sedgwick (171.19× the country average). Demographically, the Art Nouveau audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Art Nouveau fans

Demographic split for Art Nouveau audience in United States
MetricValue
Female62.1%
Male37.9%
Average age42.9
Estimated audience size623,954

Audience persona

The typical Art Nouveau fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Edie Sedgwick.

Top regions in United States

Top regions ranked by reach for Art Nouveau in United States
RegionReachAffinity
California86,9581.27×
Texas49,5590.92×
New York43,6441.25×
Florida35,5320.84×
Washington20,0841.6×
Pennsylvania19,8730.95×
Illinois19,1330.92×
Georgia18,5690.97×
Ohio17,9520.93×
North Carolina17,3290.92×
Virginia16,6821.1×
Michigan15,8010.97×
Massachusetts13,4731.1×
Oregon12,8601.8×
Colorado12,7021.29×
New Jersey11,6660.74×
Tennessee11,4200.91×
Arizona11,3020.89×
Missouri10,3941.03×
Indiana10,1940.89×
Wisconsin9,6361.03×
Maryland9,5440.89×
Minnesota9,4191.05×
Utah9,0181.61×
Kentucky7,2830.93×
South Carolina6,8210.73×
Oklahoma6,6670.96×
Louisiana6,2820.78×
Alabama6,0260.69×
Connecticut5,5670.89×
Nevada5,4310.9×
Arkansas5,2571.02×
Kansas4,9761.01×
Iowa4,6460.9×
Idaho3,7851.21×
Mississippi3,0030.58×
New Mexico2,9520.94×
Nebraska2,7260.87×
Washington, District of Columbia2,7131.45×
Maine2,5061.12×
New Hampshire2,4100.98×
Rhode Island2,3591.19×
Hawaii2,2650.84×
West Virginia2,2600.78×
Montana2,0861.21×
Vermont1,5851.45×
Delaware1,1540.67×
Alaska1,1240.84×
South Dakota1,0020.69×
North Dakota9350.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Art Nouveau audience
BrandAffinityCategory
Edie Sedgwick171.19×Fashion & Accessoires
Georgia O'Keeffe61.2×Arts & Culture
Edvard Munch97.8×Arts & Culture
René Magritte114.26×Arts & Culture
Rembrandt62.85×Arts & Culture
Mori Art Museum168.64×Arts & Culture
Mark Rothko92.68×Arts & Culture
Debbie Harry46.02×Music & Radio
Cindy Sherman85.77×Arts & Culture
Paul Gauguin87.11×Arts & Culture
Richard Avedon110.57×Arts & Culture
Edgar Degas82.18×Arts & Culture
Marc Chagall89.08×Arts & Culture
Raphael46.4×Arts & Culture
Jackson Pollock35.1×Arts & Culture
From Dusk till Dawn40.68×Movies & TV
Art Deco16.61×Arts & Culture
National Gallery of Art40.53×Arts & Culture
Gustav Klimt45.4×Arts & Culture
Kim Gordon67.09×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Art Nouveau audience
TraitClusterScore
PatriotismCONSERVATISM4.76
IndividualismJOY2.44
Design AffinityPREMIUM1.89
SpiritualityBALANCE1.68
TraditionCONSERVATISM1.66
SustainabilityBALANCE1.55

Worldwide distribution

Worldwide audience distribution share by country for Art Nouveau
CountryShare
France16.7%
Italy14.8%
United States10.4%

See Art Nouveau audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Art Nouveau have in United States?

Art Nouveau has an estimated audience of 623,954 people in United States, concentrated in California and Texas.

What is the gender split and age of Art Nouveau fans?

62.1% of Art Nouveau fans are female, 37.9% are male, with an average age of 42.9 years.

Which brands do Art Nouveau fans like most?

Art Nouveau fans show strongest brand affinity for Edie Sedgwick (171.19×), Georgia O'Keeffe (61.2×), and Edvard Munch (97.8×) over the country average.

Where do Art Nouveau fans live in United States?

Art Nouveau fans in United States are most concentrated in California (reach 86,958), Texas (reach 49,559), and New York (reach 43,644). These three regions account for the largest share of the active audience.

What other brands do Art Nouveau fans also like?

Beyond Art Nouveau itself, the audience over-indexes on Georgia O'Keeffe (61.2×), Edvard Munch (97.8×), René Magritte (114.26×), and Rembrandt (62.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Art Nouveau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.