Rascasse Audience Intelligence

Art Nouveau Audience in United States

A data profile of the people who buy, follow and care about Art Nouveau in United States — modelled from more than twelve digital signal sources. Art Nouveau has an estimated audience of 623,954 people in United States.

#46among Art movement in United States#10482among Topic in United States#300in Arts & Culture

The average Art Nouveau fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Edie Sedgwick, Georgia O'Keeffe, Edvard Munch, with strongest over-indexing on Edie Sedgwick (171.19× the country average).

Demographically, the Art Nouveau audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Art Nouveau fan in United States is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Edie Sedgwick.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art Nouveau profile in United States.

Audience size
624K
in United States
Gender
62.1%♀
37.9% male
Age
42.9
average years
Country rank
#32050
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art Nouveau fans

62.1% are female, 37.9% are male, average age 42.9.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Art Nouveau audience in United States
MetricValue
Female62.1%
Male37.9%
Average age42.9
Estimated audience size623,954
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Art Nouveau audience in United States
Age bracketShare%
16-1919%
20-2913%
30-3915%
40-4919%
50+35%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Art Nouveau audience comes from United States.

Worldwide audience distribution share by country for Art Nouveau
CountryShare
France16.7%
Italy14.8%
United States10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art Nouveau audience in United States is strongest.

Fig. 05

Top regions by affinity

Art Nouveau fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.70×
02Utah~9K1.59×
03Washington~20K1.50×
04Vermont~1K1.36×
05Washington, District of Columbia~2K1.26×
06Idaho~4K1.25×
07Colorado~10K1.21×
08Montana~2K1.21×
09California~80K1.19×
10Rhode Island~2K1.17×
11Maine~2K1.12×
12New York~40K1.11×
13Kansas~5K1.11×
14Virginia~20K1.09×
15Massachusetts~10K1.06×
16Arkansas~5K1.05×
17Missouri~10K1.04×
18Minnesota~9K1.03×
19Wisconsin~9K1.01×
20Oklahoma~7K1.00×
21New Mexico~3K0.99×
22Alaska~1K0.99×
23Georgia~20K0.98×
24Michigan~20K0.98×
25Pennsylvania~20K0.96×
26New Hampshire~2K0.96×
27North Carolina~20K0.94×
28Indiana~10K0.93×
29Illinois~20K0.92×
30Kentucky~7K0.92×
31Nevada~6K0.92×
32Nebraska~3K0.92×
33Arizona~10K0.91×
34Texas~50K0.90×
35Hawaii~2K0.90×
36North Dakota~1K0.90×
37Iowa~5K0.89×
38Connecticut~5K0.88×
39Ohio~20K0.87×
40Tennessee~10K0.87×
41Maryland~9K0.86×
42West Virginia~2K0.84×
43Florida~30K0.82×
44South Dakota~1K0.82×
45Louisiana~6K0.80×
46South Carolina~7K0.76×
47New Jersey~10K0.75×
48Delaware~1K0.74×
49Alabama~6K0.72×
50Mississippi~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Art Nouveau, United States
0.69×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art Nouveau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art Nouveau audience
#·InterestCategoryAffinity×
01Edie SedgwickFashion & Accessoires171.19×
02Mori Art MuseumArts & Culture168.64×
03Richard AvedonArts & Culture110.57×
04Edvard MunchArts & Culture97.80×
05Mark RothkoArts & Culture92.68×
06Marc ChagallArts & Culture89.08×
07Paul GauguinArts & Culture87.11×
08Cindy ShermanArts & Culture85.77×
09Edgar DegasArts & Culture82.18×
10Kim GordonMusic & Radio67.09×
11RembrandtArts & Culture62.85×
12Georgia O'KeeffeArts & Culture61.20×
13RaphaelArts & Culture46.40×
14Debbie HarryMusic & Radio46.02×
15Gustav KlimtArts & Culture45.40×
16From Dusk till DawnMovies & TV40.68×
17National Gallery of ArtArts & Culture40.53×
18Jackson PollockArts & Culture35.10×
19Art DecoArts & Culture16.61×
20HighSchoolMusic & Radio13.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art Nouveau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art Nouveau audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.51×
Luxury OrientationPREMIUM2.46×
Community OrientationOPEN2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art Nouveau audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.22×
Healthy LifestyleBALANCE1.23×
Pet OwnershipJOY1.29×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art Nouveau have in United States?

Art Nouveau has an estimated audience of 623,954 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Art Nouveau fans?

62.1% of Art Nouveau fans are female, 37.9% are male, with an average age of 42.9 years.

03

Which brands do Art Nouveau fans like most?

Art Nouveau fans show strongest brand affinity for Edie Sedgwick (171.19×), Georgia O'Keeffe (61.2×), and Edvard Munch (97.8×) over the country average.

04

Where do Art Nouveau fans live in United States?

Art Nouveau fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Art Nouveau fans also like?

Beyond Art Nouveau itself, the audience over-indexes on Georgia O'Keeffe (61.2×), Edvard Munch (97.8×), Raphael (46.4×), and Rembrandt (62.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Art Nouveau audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Art Nouveau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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