Rascasse Audience Intelligence

Art Nouveau Audience in Germany

A data profile of the people who buy, follow and care about Art Nouveau in Germany — modelled from more than twelve digital signal sources. Art Nouveau has an estimated audience of 414,609 people in Germany.

#27among Art movement in Germany#5178among Topic in Germany#159in Arts & Culture

The average Art Nouveau fan in Germany is 45.6 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Henri Matisse, Modernism, Modern history, with strongest over-indexing on Henri Matisse (36.41× the country average).

Demographically, the Art Nouveau audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Art Nouveau fan in Germany is more female, around 45.6 years old, with strong Tradition tendencies and a notable affinity for Henri Matisse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art Nouveau profile in Germany.

Audience size
415K
in Germany
Gender
62.0%♀
38.0% male
Age
45.6
average years
Country rank
#13611
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art Nouveau fans

62.0% are female, 38.0% are male, average age 45.6.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Art Nouveau audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age45.6
Estimated audience size414,609
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Art Nouveau audience in Germany
Age bracketShare%
16-197%
20-2913%
30-3920%
40-4928%
50+32%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Art Nouveau audience comes from Germany.

Worldwide audience distribution share by country for Art Nouveau
CountryShare
France16.7%
Italy14.8%
United States10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art Nouveau audience in Germany is strongest.

Fig. 05

Top regions by affinity

Art Nouveau fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.46×
02Berlin~30K1.36×
03Hamburg~10K1.14×
04Sachsen~20K1.12×
05Thüringen~10K1.12×
06Hessen~40K1.11×
07Bremen~4K1.02×
08Mecklenburg-Vorpommern~8K1.01×
09Rheinland-Pfalz~20K0.97×
10Baden-Württemberg~50K0.88×
11Brandenburg~10K0.88×
12Sachsen-Anhalt~9K0.87×
13Saarland~4K0.87×
14Niedersachsen~30K0.84×
15Schleswig-Holstein~10K0.80×
16Nordrhein-Westfalen~70K0.74×
Fig. 06

Affinity by region

Affinity by region — Art Nouveau, Germany
0.74×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art Nouveau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art Nouveau audience
#·InterestCategoryAffinity×
01Henri MatisseArts & Culture36.41×
02San Diego Natural History MuseumArts & Culture33.12×
03Classical architectureHome & Garden29.97×
04Baroque musicMusic & Radio26.09×
05Georgia O'KeeffeArts & Culture22.65×
06BaroquePolitics & Society21.58×
07Avant-gardeFashion & Accessoires20.82×
08Modern historyPolitics & Society17.22×
09Experimental filmMovies & TV15.46×
10ModernismArts & Culture12.40×
11Art movementArts & Culture12.00×
12Architectural styleHome & Garden7.94×
13Phillips (auctioneers)Shopping7.34×
14RheinmetallBusiness & Career5.06×
15QVCMovies & TV3.26×
16UkrainiansMusic & Radio1.88×
17TagesschauMovies & TV1.77×
18Discount storesShopping1.75×
19BeautyBeauty & Wellness1.63×
20dB’sMusic & Radio1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art Nouveau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art Nouveau audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.75×
Quality AwarenessPREMIUM1.71×
CreativityOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art Nouveau audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.03×
Pet OwnershipJOY1.07×
SustainabilityBALANCE1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art Nouveau have in Germany?

Art Nouveau has an estimated audience of 414,609 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Art Nouveau fans?

62.0% of Art Nouveau fans are female, 38.0% are male, with an average age of 45.6 years.

03

Which brands do Art Nouveau fans like most?

Art Nouveau fans show strongest brand affinity for Henri Matisse (36.41×), Modernism (12.4×), and Modern history (17.22×) over the country average.

04

Where do Art Nouveau fans live in Germany?

Art Nouveau fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Art Nouveau fans also like?

Beyond Art Nouveau itself, the audience over-indexes on Modernism (12.4×), Modern history (17.22×), Avant-garde (20.82×), and Baroque music (26.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in Germany

See Art Nouveau audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Art Nouveau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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