Architectural style Audience in Germany
Architectural style has an estimated audience of 1,297,522 people in Germany. 55.6% are female, 44.4% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Modern architecture, Renovation, First-time buyer, Kitchen garden, Livemusic.
The average Architectural style fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Modern architecture, Renovation, First-time buyer, with strongest over-indexing on Modern architecture (7.59× the country average). Demographically, the Architectural style audience skews more female with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Architectural style fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 40.7 |
| Estimated audience size | 1,297,522 |
Audience persona
The typical Architectural style fan in Germany is more female, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Modern architecture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 264,013 | 0.93× |
| Bayern | 216,757 | 1.04× |
| Baden-Württemberg | 157,547 | 0.89× |
| Niedersachsen | 125,662 | 1× |
| Hessen | 95,298 | 0.96× |
| Sachsen | 71,603 | 1.13× |
| Rheinland-Pfalz | 61,717 | 0.95× |
| Berlin | 47,727 | 0.82× |
| Brandenburg | 43,768 | 1.09× |
| Thüringen | 41,677 | 1.26× |
| Schleswig-Holstein | 40,767 | 0.88× |
| Sachsen-Anhalt | 38,790 | 1.15× |
| Mecklenburg-Vorpommern | 38,566 | 1.56× |
| Hamburg | 25,462 | 0.87× |
| Saarland | 12,165 | 0.76× |
| Bremen | 7,959 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Modern architecture | 7.59× | Arts & Culture |
| Renovation | 5.58× | Home & Garden |
| First-time buyer | 8.2× | Shopping |
| Kitchen garden | 22.14× | Home & Garden |
| Livemusic | 4.24× | Music & Radio |
| Property finder | 4.4× | Home & Garden |
| Do it yourself (DIY) | 2.23× | Home & Garden |
| Residential area | 4.84× | Home & Garden |
| Spiegel Online | 1.96× | News |
| Home improvement | 1.97× | Home & Garden |
| Vacation rental | 3.62× | Travel & Leisure |
| Art exhibition | 3.26× | Arts & Culture |
| Natural foods | 3.65× | Food & Beverages |
| Ski resort | 3.16× | Travel & Leisure |
| Contemporary art | 2.59× | Arts & Culture |
| Stuttgart | 2.51× | Travel & Leisure |
| Modern furniture | 4.29× | Home & Garden |
| Luxury real estate | 3.27× | Business & Career |
| Plumbing | 3.36× | Home & Garden |
| IKEA | 1.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.89 |
| Design Affinity | PREMIUM | 2.52 |
| Sustainability | BALANCE | 2.02 |
| Luxury Orientation | PREMIUM | 1.96 |
| Travelling | THRILL | 1.76 |
| Community Orientation | OPEN | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| United Kingdom | 6.0% |
| China | 5.6% |
See Architectural style audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Architectural style have in Germany?
Architectural style has an estimated audience of 1,297,522 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Architectural style fans?
55.6% of Architectural style fans are female, 44.4% are male, with an average age of 40.7 years.
Which brands do Architectural style fans like most?
Architectural style fans show strongest brand affinity for Modern architecture (7.59×), Renovation (5.58×), and First-time buyer (8.2×) over the country average.
Where do Architectural style fans live in Germany?
Architectural style fans in Germany are most concentrated in Nordrhein-Westfalen (reach 264,013), Bayern (reach 216,757), and Baden-Württemberg (reach 157,547). These three regions account for the largest share of the active audience.
What other brands do Architectural style fans also like?
Beyond Architectural style itself, the audience over-indexes on Renovation (5.58×), First-time buyer (8.2×), Kitchen garden (22.14×), and Livemusic (4.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Architectural style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.