Rascasse Audience Intelligence

Architectural style Audience in Germany

A data profile of the people who buy, follow and care about Architectural style in Germany — modelled from more than twelve digital signal sources. Architectural style has an estimated audience of 1,297,522 people in Germany.

#2649among Topic in Germany#354in Home & Garden

The average Architectural style fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include First-time buyer, Modern architecture, Renovation, with strongest over-indexing on First-time buyer (8.91× the country average).

Demographically, the Architectural style audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Architectural style fan in Germany is more female, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for First-time buyer.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Architectural style profile in Germany.

Audience size
1.3M
in Germany
Gender
55.6%♀
44.4% male
Age
40.7
average years
Country rank
#5113
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architectural style fans

55.6% are female, 44.4% are male, average age 40.7.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Architectural style audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age40.7
Estimated audience size1,297,522
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Architectural style audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3923%
40-4925%
50+19%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Architectural style audience comes from Germany.

Worldwide audience distribution share by country for Architectural style
CountryShare
United States19.0%
United Kingdom6.0%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Architectural style audience in Germany is strongest.

Fig. 05

Top regions by affinity

Architectural style fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K1.27×
02Thüringen~40K1.25×
03Sachsen-Anhalt~40K1.10×
04Rheinland-Pfalz~70K1.06×
05Brandenburg~40K1.06×
06Sachsen~60K1.01×
07Saarland~20K1.01×
08Nordrhein-Westfalen~300K0.98×
09Bremen~10K0.98×
10Niedersachsen~100K0.97×
11Schleswig-Holstein~40K0.96×
12Bayern~200K0.94×
13Berlin~50K0.93×
14Hessen~90K0.91×
15Baden-Württemberg~200K0.90×
16Hamburg~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Architectural style, Germany
0.83×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Architectural style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Architectural style audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden17.61×
02First-time buyerShopping8.91×
03Travel BloggerTravel & Leisure5.87×
04Modern architectureArts & Culture5.73×
05Sunday BrunchKids & Family5.26×
06Crime fictionLiterature5.21×
07Cultural heritagePolitics & Society5.20×
08Robert RedfordMovies & TV4.52×
09RenovationHome & Garden4.38×
10Detective fictionLiterature4.24×
11Residential areaHome & Garden4.14×
12Non-fiction booksLiterature3.69×
13CarcareCars & Mobility3.39×
14Starter homeHome & Garden3.26×
15Ski resortTravel & Leisure3.23×
16Ornamental plantHome & Garden2.67×
17KitchenHome & Garden2.47×
18ZaraShopping2.34×
19Home improvementHome & Garden1.81×
20Do it yourself (DIY)Home & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Architectural style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Architectural style audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.43×
Design AffinityPREMIUM2.43×
DIY MentalityTHRILL2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Architectural style audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.92×
Family OrientationCONSERVATISM0.93×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Architectural style have in Germany?

Architectural style has an estimated audience of 1,297,522 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Architectural style fans?

55.6% of Architectural style fans are female, 44.4% are male, with an average age of 40.7 years.

03

Which brands do Architectural style fans like most?

Architectural style fans show strongest brand affinity for First-time buyer (8.91×), Modern architecture (5.73×), and Renovation (4.38×) over the country average.

04

Where do Architectural style fans live in Germany?

Architectural style fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Architectural style fans also like?

Beyond Architectural style itself, the audience over-indexes on Modern architecture (5.73×), Renovation (4.38×), Kitchen garden (17.61×), and Crime fiction (5.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Architectural style audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Architectural style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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