Architectural style Audience in United States

Architectural style logo

Architectural style has an estimated audience of 7,959,213 people in United States. 57.1% are female, 42.9% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Product design, Bank account, Urban Outfitters, Nationality.

The average Architectural style fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Product design, Bank account, with strongest over-indexing on Natural rubber (3.3× the country average). Demographically, the Architectural style audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Architectural style fans

Demographic split for Architectural style audience in United States
MetricValue
Female57.1%
Male42.9%
Average age44.1
Estimated audience size7,959,213

Audience persona

The typical Architectural style fan in United States is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Architectural style in United States
RegionReachAffinity
California939,4551.07×
Texas676,0400.99×
Florida501,9230.93×
New York461,2041.04×
Pennsylvania289,8611.08×
Illinois280,1441.06×
North Carolina251,8351.05×
Georgia242,3920.99×
Ohio237,8080.97×
Michigan220,0901.06×
Washington219,6761.38×
Virginia209,4601.08×
Massachusetts176,7781.13×
New Jersey166,4360.82×
Indiana161,1641.11×
Tennessee144,4800.9×
Missouri144,4241.13×
Arizona142,3210.88×
Colorado133,0221.06×
Maryland129,7640.95×
Wisconsin128,1621.07×
Minnesota124,3701.09×
Utah109,6731.54×
Oregon108,6171.19×
South Carolina102,2660.85×
Oklahoma92,1691.04×
Alabama92,1550.83×
Kentucky90,7080.91×
Louisiana84,1910.82×
Connecticut74,6370.93×
Iowa74,2581.13×
Kansas66,8551.07×
Nevada61,3810.8×
Arkansas59,1960.9×
Mississippi52,6050.8×
Idaho47,4561.19×
Nebraska39,7110.99×
Washington, District of Columbia35,0021.46×
West Virginia33,2950.9×
New Hampshire31,6081.01×
New Mexico30,7900.77×
Maine28,2010.99×
Rhode Island25,3391×
Hawaii24,2630.71×
Montana21,4080.97×
Vermont16,9921.22×
North Dakota15,7330.96×
Delaware14,9560.68×
South Dakota14,9160.81×
Alaska14,4460.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Architectural style audience
BrandAffinityCategory
Natural rubber3.3×Cars & Mobility
Product design2.91×Business & Career
Bank account3.52×Business & Career
Urban Outfitters2.09×Shopping
Nationality2.21×Politics & Society
Collectable1.62×Kids & Family
Electrolyte4.16×Health
Nebraska Cornhuskers football3.16×Sports
Jesse Plemons2.89×Movies & TV
Eagan, Minnesota10.8×Shopping
Charlamagne Tha God5.61×Movies & TV
Urban horticulture2.11×Home & Garden
Kansas1.51×Travel & Leisure
Kendra Scott1.7×Fashion & Accessoires
Nasal cavity4.75×Health
Glossier2.96×Beauty & Wellness
Wikia1.77×Internet & Social Media
Jaws2.79×Movies & TV
Nipsey Hussle2.82×Music & Radio
Cam Ward1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Architectural style audience
TraitClusterScore
Design AffinityPREMIUM3.17
Luxury OrientationPREMIUM2.44
DIY MentalityTHRILL2.41
SustainabilityBALANCE1.98
Quality AwarenessPREMIUM1.92
TravellingTHRILL1.82

Worldwide distribution

Worldwide audience distribution share by country for Architectural style
CountryShare
United States19.0%
United Kingdom6.0%
China5.6%

See Architectural style audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Architectural style have in United States?

Architectural style has an estimated audience of 7,959,213 people in United States, concentrated in California and Texas.

What is the gender split and age of Architectural style fans?

57.1% of Architectural style fans are female, 42.9% are male, with an average age of 44.1 years.

Which brands do Architectural style fans like most?

Architectural style fans show strongest brand affinity for Natural rubber (3.3×), Product design (2.91×), and Bank account (3.52×) over the country average.

Where do Architectural style fans live in United States?

Architectural style fans in United States are most concentrated in California (reach 939,455), Texas (reach 676,040), and Florida (reach 501,923). These three regions account for the largest share of the active audience.

What other brands do Architectural style fans also like?

Beyond Architectural style itself, the audience over-indexes on Product design (2.91×), Bank account (3.52×), Urban Outfitters (2.09×), and Nationality (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Architectural style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.