Rascasse Audience Intelligence

Architectural style Audience in United States

A data profile of the people who buy, follow and care about Architectural style in United States — modelled from more than twelve digital signal sources. Architectural style has an estimated audience of 7,959,213 people in United States.

#2735among Topic in United States#319in Home & Garden

The average Architectural style fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Luxury real estate, Modern architecture, Planet Fitness, with strongest over-indexing on Luxury real estate (3.96× the country average).

Demographically, the Architectural style audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Architectural style fan in United States is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Luxury real estate.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Architectural style profile in United States.

Audience size
8M
in United States
Gender
57.1%♀
42.9% male
Age
44.1
average years
Country rank
#4452
Topic in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architectural style fans

57.1% are female, 42.9% are male, average age 44.1.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Architectural style audience in United States
MetricValue
Female57.1%
Male42.9%
Average age44.1
Estimated audience size7,959,213
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Architectural style audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4926%
50+30%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Architectural style audience comes from United States.

Worldwide audience distribution share by country for Architectural style
CountryShare
United States19.0%
United Kingdom6.0%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Architectural style audience in United States is strongest.

Fig. 05

Top regions by affinity

Architectural style fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.34×
02Washington~200K1.20×
03Washington, District of Columbia~30K1.16×
04Missouri~100K1.13×
05Oregon~100K1.12×
06Oklahoma~100K1.10×
07Indiana~200K1.09×
08Kansas~70K1.09×
09Idaho~40K1.09×
10Texas~700K1.08×
11Wisconsin~100K1.07×
12Illinois~300K1.06×
13California~900K1.05×
14North Carolina~300K1.05×
15Colorado~100K1.05×
16Iowa~70K1.05×
17Vermont~10K1.05×
18Minnesota~100K1.04×
19Nebraska~40K1.04×
20Pennsylvania~300K1.03×
21Massachusetts~200K1.03×
22Maryland~100K1.02×
23Montana~20K1.02×
24West Virginia~40K1.00×
25Hawaii~30K1.00×
26Maine~30K1.00×
27Virginia~200K0.99×
28South Dakota~20K0.99×
29North Dakota~20K0.99×
30Michigan~200K0.98×
31Connecticut~80K0.98×
32Arkansas~60K0.98×
33Kentucky~100K0.97×
34New York~400K0.96×
35New Hampshire~30K0.96×
36Rhode Island~20K0.96×
37Alaska~20K0.96×
38Ohio~200K0.95×
39Arizona~200K0.95×
40South Carolina~100K0.95×
41Georgia~200K0.93×
42Alabama~100K0.92×
43Mississippi~60K0.92×
44Tennessee~100K0.91×
45Louisiana~90K0.91×
46Florida~500K0.90×
47Delaware~20K0.89×
48New Jersey~200K0.88×
49New Mexico~40K0.88×
50Nevada~70K0.85×
Fig. 06

Affinity by region

Affinity by region — Architectural style, United States
0.85×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Architectural style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Architectural style audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping18.73×
02Kitchen gardenHome & Garden12.71×
03Berlin WallTravel & Leisure6.90×
04HingeInternet & Social Media6.19×
05Boutique hotelTravel & Leisure4.90×
06Art DecoArts & Culture4.63×
07Web serverTechnology & Electronics3.97×
08Luxury real estateBusiness & Career3.96×
09Modern architectureArts & Culture3.72×
10Non-alcoholic beverageFood & Beverages2.89×
11Diaper bagKids & Family2.80×
12Microwave ovenHome & Garden2.49×
13InnovationBusiness & Career2.47×
14Planet FitnessSports2.13×
15Vintage clothingFashion & Accessoires2.13×
16RenovationHome & Garden1.83×
17Do it yourself (DIY)Home & Garden1.80×
18IKEAHome & Garden1.71×
19Hobby LobbyHome & Garden1.62×
20ApartmentBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Architectural style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Architectural style audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.50×
PatriotismCONSERVATISM1.95×
DIY MentalityTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Architectural style audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
Healthy LifestyleBALANCE0.92×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Architectural style have in United States?

Architectural style has an estimated audience of 7,959,213 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Architectural style fans?

57.1% of Architectural style fans are female, 42.9% are male, with an average age of 44.1 years.

03

Which brands do Architectural style fans like most?

Architectural style fans show strongest brand affinity for Luxury real estate (3.96×), Modern architecture (3.72×), and Planet Fitness (2.13×) over the country average.

04

Where do Architectural style fans live in United States?

Architectural style fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Architectural style fans also like?

Beyond Architectural style itself, the audience over-indexes on Modern architecture (3.72×), Planet Fitness (2.13×), Do it yourself (DIY) (1.8×), and Leroy Merlin (18.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Architectural style audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Architectural style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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