Rascasse Audience Intelligence

Hinge Target Market in United States

A data profile of the people who buy, follow and care about Hinge in United States — modelled from more than twelve digital signal sources. Hinge has an estimated audience of 4,260,828 people in United States.

#2among Dating in United States#782among Brand in United States#102in Internet & Social Media

The average Hinge fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Window, Door, Magic City (TV series), with strongest over-indexing on Window (6.35× the country average).

Demographically, the Hinge audience skews more female with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hinge fan in United States is more female, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Window.

Category: Internet & Social Media · Type: Brand · Subtype: Dating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hinge profile in United States.

Audience size
4.3M
in United States
Gender
55.2%♀
44.8% male
Age
43.5
average years
Country rank
#7618
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hinge

55.2% are female, 44.8% are male, average age 43.5.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Hinge audience in United States
MetricValue
Female55.2%
Male44.8%
Average age43.5
Estimated audience size4,260,828
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Hinge audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3917%
40-4922%
50+33%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Hinge audience comes from United States.

Worldwide audience distribution share by country for Hinge
CountryShare
United States26.8%
United Kingdom9.1%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hinge audience in United States is strongest.

Fig. 05

Top regions by affinity

Hinge customers by region in United States
#RegionReachAffinity×
01New York~300K1.37×
02California~600K1.34×
03Massachusetts~100K1.30×
04Washington~100K1.28×
05Washington, District of Columbia~20K1.22×
06Oregon~60K1.19×
07Rhode Island~20K1.18×
08New Jersey~100K1.16×
09Colorado~80K1.14×
10Connecticut~50K1.13×
11Hawaii~20K1.13×
12Vermont~8K1.11×
13Florida~300K1.09×
14Illinois~100K1.06×
15New Hampshire~20K1.06×
16Georgia~100K1.05×
17Virginia~100K1.05×
18Utah~40K1.05×
19Iowa~40K1.05×
20Pennsylvania~100K1.03×
21Arizona~90K1.03×
22Maryland~70K1.02×
23Maine~20K1.02×
24Montana~10K1.01×
25Texas~400K1.00×
26Minnesota~60K1.00×
27Alaska~9K0.99×
28Michigan~100K0.98×
29Nevada~40K0.98×
30North Carolina~100K0.97×
31Tennessee~80K0.93×
32Missouri~60K0.93×
33Idaho~20K0.93×
34Indiana~70K0.92×
35Kansas~30K0.92×
36Ohio~100K0.91×
37Wisconsin~60K0.91×
38South Carolina~60K0.89×
39Alabama~50K0.88×
40Delaware~10K0.88×
41North Dakota~7K0.86×
42Kentucky~40K0.85×
43Oklahoma~40K0.85×
44Nebraska~20K0.84×
45Louisiana~50K0.83×
46New Mexico~20K0.81×
47South Dakota~8K0.81×
48West Virginia~20K0.80×
49Arkansas~30K0.78×
50Mississippi~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Hinge, United States
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hinge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hinge audience
#·InterestCategoryAffinity×
01Magic City (TV series)Movies & TV26.17×
02Initial D (film)Movies & TV18.57×
03WireTechnology & Electronics8.21×
04IceageMusic & Radio7.81×
05Alexander SkarsgårdMovies & TV7.46×
06Framing (construction)Home & Garden6.66×
07ScrewHome & Garden6.42×
08WindowHome & Garden6.35×
09Architectural styleHome & Garden6.19×
10DoorHome & Garden5.43×
11CutleryHome & Garden4.73×
12MetalMusic & Radio3.01×
13Sam's ClubShopping2.00×
14TikTokInternet & Social Media1.88×
15Kohl'sShopping1.82×
16EBayShopping1.70×
17U.S. stateTravel & Leisure1.59×
18MedicineBusiness & Career1.58×
19SoftwareTechnology & Electronics1.52×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hinge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hinge audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.65×
Convenience OrientationPREMIUM1.44×
CreativityOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hinge audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.08×
Healthy LifestyleBALANCE1.08×
Urban LifestyleOPEN1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hinge's target market in United States?

Hinge's target market in United States covers an estimated 4,260,828 people, concentrated in California and Texas.

02

What is the gender split and age of Hinge customers?

55.2% of the Hinge audience are female, 44.8% are male, with an average age of 43.5 years.

03

Which brands do Hinge fans like most?

Hinge fans show strongest brand affinity for Window (6.35×), Door (5.43×), and Magic City (TV series) (26.17×) over the country average.

04

Where do Hinge fans live in United States?

Hinge fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hinge fans also like?

Beyond Hinge itself, the audience over-indexes on Door (5.43×), Magic City (TV series) (26.17×), Wire (8.21×), and Framing (construction) (6.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dating audiences in United States

See Hinge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hinge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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