Hinge Audience in United States
Hinge has an estimated audience of 4,210,738 people in United States. 55.2% are female, 44.8% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Window, Door, Magic City (TV series), Wire, Framing (construction).
The average Hinge fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Window, Door, Magic City (TV series), with strongest over-indexing on Window (6.35× the country average). Demographically, the Hinge audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Brand · Subtype: Dating
Demographics of Hinge fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.5 |
| Estimated audience size | 4,210,738 |
Audience persona
The typical Hinge fan in United States is more female, around 43.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Window.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 665,703 | 1.44× |
| Texas | 368,481 | 1.02× |
| New York | 346,664 | 1.47× |
| Florida | 324,917 | 1.14× |
| Illinois | 159,824 | 1.14× |
| Pennsylvania | 148,918 | 1.05× |
| Georgia | 134,292 | 1.04× |
| New Jersey | 130,316 | 1.22× |
| North Carolina | 123,877 | 0.98× |
| Ohio | 121,540 | 0.94× |
| Washington | 117,215 | 1.39× |
| Virginia | 112,475 | 1.1× |
| Michigan | 111,404 | 1.01× |
| Massachusetts | 110,037 | 1.33× |
| Arizona | 92,135 | 1.07× |
| Colorado | 79,228 | 1.19× |
| Tennessee | 76,453 | 0.91× |
| Maryland | 74,607 | 1.03× |
| Indiana | 71,482 | 0.93× |
| Missouri | 64,591 | 0.95× |
| Minnesota | 59,511 | 0.99× |
| Oregon | 59,131 | 1.23× |
| South Carolina | 58,455 | 0.92× |
| Wisconsin | 57,979 | 0.92× |
| Alabama | 51,590 | 0.88× |
| Connecticut | 48,222 | 1.14× |
| Louisiana | 44,839 | 0.83× |
| Kentucky | 43,119 | 0.82× |
| Nevada | 41,169 | 1.01× |
| Utah | 41,102 | 1.09× |
| Oklahoma | 38,925 | 0.83× |
| Iowa | 32,433 | 0.93× |
| Kansas | 30,202 | 0.91× |
| Arkansas | 25,381 | 0.73× |
| Mississippi | 23,375 | 0.67× |
| Hawaii | 20,806 | 1.15× |
| Idaho | 18,315 | 0.87× |
| Nebraska | 17,559 | 0.83× |
| New Hampshire | 17,049 | 1.03× |
| New Mexico | 16,521 | 0.78× |
| Washington, District of Columbia | 15,995 | 1.26× |
| Rhode Island | 15,354 | 1.15× |
| Maine | 14,947 | 0.99× |
| West Virginia | 14,098 | 0.72× |
| Montana | 11,409 | 0.98× |
| Delaware | 9,536 | 0.82× |
| Alaska | 7,881 | 0.87× |
| Vermont | 7,830 | 1.06× |
| South Dakota | 7,104 | 0.73× |
| North Dakota | 6,782 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Window | 6.35× | Home & Garden |
| Door | 5.43× | Home & Garden |
| Magic City (TV series) | 26.17× | Movies & TV |
| Wire | 8.21× | Technology & Electronics |
| Framing (construction) | 6.66× | Home & Garden |
| TikTok | 1.88× | Internet & Social Media |
| Metal | 3.01× | Music & Radio |
| Alexander Skarsgård | 7.46× | Movies & TV |
| Screw | 6.42× | Home & Garden |
| Architectural style | 6.19× | Home & Garden |
| Cutlery | 4.73× | Home & Garden |
| U.S. state | 1.59× | Travel & Leisure |
| Lowe's | 1.79× | Shopping |
| Software | 1.52× | Technology & Electronics |
| Kohl's | 1.82× | Shopping |
| Nature | 1.51× | Home & Garden |
| Iceage | 7.81× | Music & Radio |
| Medicine | 1.58× | Business & Career |
| Initial D (film) | 18.57× | Movies & TV |
| EBay | 1.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.54 |
| Risk Appetite | THRILL | 2.37 |
| Patriotism | CONSERVATISM | 1.48 |
| Sustainability | BALANCE | 1.44 |
| Quality Awareness | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 9.8% |
| India | 4.4% |
See Hinge audiences in other countries
More Dating audiences in United States
Frequently asked questions
How many fans does Hinge have in United States?
Hinge has an estimated audience of 4,210,738 people in United States, concentrated in California and Texas.
What is the gender split and age of Hinge fans?
55.2% of Hinge fans are female, 44.8% are male, with an average age of 43.5 years.
Which brands do Hinge fans like most?
Hinge fans show strongest brand affinity for Window (6.35×), Door (5.43×), and Magic City (TV series) (26.17×) over the country average.
Where do Hinge fans live in United States?
Hinge fans in United States are most concentrated in California (reach 665,703), Texas (reach 368,481), and New York (reach 346,664). These three regions account for the largest share of the active audience.
What other brands do Hinge fans also like?
Beyond Hinge itself, the audience over-indexes on Door (5.43×), Magic City (TV series) (26.17×), Wire (8.21×), and Framing (construction) (6.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hinge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.