Window Audience in United States

Window has an estimated audience of 23,027,390 people in United States. 54.7% are female, 45.3% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Window fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Window audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Window fans

Demographic split for Window audience in United States
MetricValue
Female54.7%
Male45.3%
Average age44.9
Estimated audience size23,027,390

Audience persona

The typical Window fan in United States is balanced, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Window in United States
RegionReachAffinity
California3,218,8651.27×
Texas2,323,2681.17×
Florida1,687,8581.08×
New York1,433,6321.11×
Illinois806,5471.05×
Pennsylvania793,3311.02×
Georgia762,3701.07×
Ohio752,0541.06×
North Carolina732,6441.06×
Michigan635,0261.05×
New Jersey597,4851.02×
Virginia559,1051×
Washington524,2041.13×
Tennessee473,0471.02×
Arizona469,5591×
Indiana451,1611.07×
Massachusetts439,0080.97×
Missouri408,8461.1×
Maryland370,8640.94×
Colorado343,4070.95×
South Carolina340,6700.98×
Wisconsin330,9670.96×
Louisiana324,0061.09×
Alabama322,5801×
Kentucky317,9051.1×
Minnesota311,5470.94×
Oregon309,2321.17×
Oklahoma304,6701.19×
Mississippi234,4901.24×
Arkansas223,3311.18×
Connecticut221,2840.96×
Utah212,2261.03×
Nevada200,9140.9×
Iowa187,3340.99×
Kansas186,8591.03×
Nebraska113,9760.99×
New Mexico113,3810.98×
Idaho102,9100.89×
West Virginia102,0230.95×
Hawaii83,9990.85×
Maine81,2630.99×
New Hampshire80,0400.88×
Rhode Island64,3830.88×
Montana63,1890.99×
Washington, District of Columbia51,4100.74×
Delaware49,6420.78×
South Dakota42,7530.8×
North Dakota39,5130.84×
Alaska37,8530.77×
Vermont35,8930.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Window audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage19.29×Cars & Mobility
MSN3.02×News
Charles, Prince of Wales18.87×Politics & Society
Hobby Lobby2.32×Home & Garden
Staples (Canada)3×Business & Career
Honda HR-V13.33×Cars & Mobility
Curtain8.14×Home & Garden
Great Clips2.99×Beauty & Wellness
Window shutter7.6×Home & Garden
Payment card8.17×Fashion & Accessoires
Best Buy1.83×Shopping
Aldi1.8×Shopping
Dentistry2.43×Business & Career
Jack Black5.29×Movies & TV
Home Appliances1.8×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Window audience
TraitClusterScore
Quality AwarenessPREMIUM1.34
DIY MentalityTHRILL1.31
ExtroversionTHRILL1.23
Price SensitivityPREMIUM1.18
Family OrientationCONSERVATISM1.17
Need for SecurityCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Window
CountryShare
United States22.8%
United Kingdom8.1%
Italy3.8%

See Window audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Window have in United States?

Window has an estimated audience of 23,027,390 people in United States, concentrated in California and Texas.

What is the gender split and age of Window fans?

54.7% of Window fans are female, 45.3% are male, with an average age of 44.9 years.

Which brands do Window fans like most?

Window fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Window fans live in United States?

Window fans in United States are most concentrated in California (reach 3,218,865), Texas (reach 2,323,268), and Florida (reach 1,687,858). These three regions account for the largest share of the active audience.

What other brands do Window fans also like?

Beyond Window itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Window. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.