Rascasse Audience Intelligence

Window Audience in United States

A data profile of the people who buy, follow and care about Window in United States — modelled from more than twelve digital signal sources. Window has an estimated audience of 23,027,390 people in United States.

#938among Topic in United States#103in Home & Garden

The average Window fan in United States is 44.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Curtain, Window shutter, Real property, with strongest over-indexing on Curtain (7.98× the country average).

Demographically, the Window audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Window fan in United States is balanced, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Curtain.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Window profile in United States.

Audience size
23M
in United States
Gender
54.7%♀
45.3% male
Age
44.9
average years
Country rank
#1371
Topic in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Window fans

54.7% are female, 45.3% are male, average age 44.9.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Window audience in United States
MetricValue
Female54.7%
Male45.3%
Average age44.9
Estimated audience size23,027,390
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Window audience in United States
Age bracketShare%
16-199%
20-2913%
30-3919%
40-4926%
50+33%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Window audience comes from United States.

Worldwide audience distribution share by country for Window
CountryShare
United States22.8%
United Kingdom8.1%
Italy3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Window audience in United States is strongest.

Fig. 05

Top regions by affinity

Window fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.21×
02Arkansas~200K1.20×
03Oklahoma~300K1.18×
04Mississippi~200K1.18×
05Louisiana~300K1.14×
06Kansas~200K1.13×
07Texas~2M1.12×
08Missouri~400K1.11×
09Kentucky~300K1.10×
10Indiana~500K1.08×
11Oregon~300K1.08×
12Utah~200K1.08×
13Washington~500K1.06×
14New York~1.5M1.04×
15Alabama~300K1.04×
16Pennsylvania~800K1.03×
17Georgia~700K1.03×
18Ohio~700K1.02×
19Michigan~600K1.02×
20New Mexico~100K1.02×
21West Virginia~100K1.02×
22Iowa~200K1.01×
23Nebraska~100K1.01×
24North Carolina~700K1.00×
25New Jersey~600K1.00×
26Tennessee~500K1.00×
27South Carolina~300K1.00×
28Montana~60K1.00×
29Florida~1.5M0.99×
30Illinois~800K0.99×
31Virginia~600K0.99×
32Arizona~500K0.98×
33Maine~80K0.97×
34Minnesota~300K0.96×
35Connecticut~200K0.96×
36Idaho~100K0.96×
37North Dakota~50K0.96×
38South Dakota~50K0.95×
39Vermont~40K0.95×
40Wisconsin~300K0.94×
41Massachusetts~400K0.92×
42Maryland~400K0.92×
43Colorado~300K0.89×
44New Hampshire~80K0.89×
45Rhode Island~70K0.89×
46Nevada~200K0.88×
47Alaska~40K0.86×
48Hawaii~80K0.83×
49Delaware~50K0.83×
50Washington, District of Columbia~50K0.70×
Fig. 06

Affinity by region

Affinity by region — Window, United States
0.70×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Window audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Window audience
#·InterestCategoryAffinity×
01CurtainHome & Garden7.98×
02Window shutterHome & Garden7.43×
03HingeInternet & Social Media6.35×
04CutleryHome & Garden3.79×
05Efficient energy useTechnology & Electronics3.72×
06TramCars & Mobility3.47×
07Real propertyHome & Garden2.46×
08Microwave ovenHome & Garden2.33×
09CountertopHome & Garden2.11×
10CabinetryHome & Garden2.10×
11Ace HardwareHome & Garden2.06×
12Air conditioningTechnology & Electronics1.95×
13AuctionShopping1.79×
14MenardsHome & Garden1.71×
15Home AppliancesHome & Garden1.70×
16GeneticsKids & Family1.70×
17RenovationHome & Garden1.60×
18LivestockPets & Animals1.54×
19IKEAHome & Garden1.53×
20Mortgage loansBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Window audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Window audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.57×
Need for SecurityCONSERVATISM1.46×
DIY MentalityTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Window audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Window have in United States?

Window has an estimated audience of 23,027,390 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Window fans?

54.7% of Window fans are female, 45.3% are male, with an average age of 44.9 years.

03

Which brands do Window fans like most?

Window fans show strongest brand affinity for Curtain (7.98×), Window shutter (7.43×), and Real property (2.46×) over the country average.

04

Where do Window fans live in United States?

Window fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Window fans also like?

Beyond Window itself, the audience over-indexes on Window shutter (7.43×), Real property (2.46×), Efficient energy use (3.72×), and Cutlery (3.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Window audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Window. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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