Window Audience in Germany
Window has an estimated audience of 3,294,727 people in Germany. 63.0% are female, 37.0% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Window blind, Cervical vertebrae, Window shutter, Pillow, Tagesschau.
The average Window fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Window blind, Cervical vertebrae, Window shutter, with strongest over-indexing on Window blind (14.82× the country average). Demographically, the Window audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Window fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 39.8 |
| Estimated audience size | 3,294,727 |
Audience persona
The typical Window fan in Germany is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Window blind.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 780,759 | 1.08× |
| Bayern | 619,191 | 1.17× |
| Baden-Württemberg | 475,749 | 1.06× |
| Niedersachsen | 380,728 | 1.19× |
| Hessen | 248,132 | 0.99× |
| Rheinland-Pfalz | 196,985 | 1.19× |
| Sachsen | 154,633 | 0.96× |
| Schleswig-Holstein | 112,753 | 0.95× |
| Berlin | 100,934 | 0.69× |
| Brandenburg | 100,638 | 0.98× |
| Sachsen-Anhalt | 88,095 | 1.03× |
| Thüringen | 81,426 | 0.97× |
| Hamburg | 61,308 | 0.82× |
| Mecklenburg-Vorpommern | 54,056 | 0.86× |
| Saarland | 46,990 | 1.16× |
| Bremen | 25,137 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Window blind | 14.82× | Home & Garden |
| Cervical vertebrae | 28.67× | Health |
| Window shutter | 9.35× | Home & Garden |
| Pillow | 4.89× | Home & Garden |
| Tagesschau | 1.96× | Movies & TV |
| Satire | 4.37× | Literature |
| Catering | 4.53× | Food & Beverages |
| Efficient energy use | 3.21× | Technology & Electronics |
| Headphones | 4.36× | Technology & Electronics |
| Maine Coon | 3.68× | Pets & Animals |
| Obi (store) | 1.7× | Shopping |
| FRITZ!Box | 2.34× | Technology & Electronics |
| Self storage | 7.41× | Home & Garden |
| German television comedy | 4.27× | Movies & TV |
| Kitchen cabinet | 7.2× | Home & Garden |
| Bauhaus | 1.69× | Shopping |
| Garden furniture | 3.07× | Home & Garden |
| Terraced house | 3.2× | Home & Garden |
| Allgäu | 4.15× | Travel & Leisure |
| Crochet | 2.83× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.21 |
| Design Affinity | PREMIUM | 1.87 |
| DIY Mentality | THRILL | 1.65 |
| Need for Security | CONSERVATISM | 1.35 |
| Convenience Orientation | PREMIUM | 1.3 |
| Indulgence | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 8.1% |
| Italy | 3.8% |
See Window audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Window have in Germany?
Window has an estimated audience of 3,294,727 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Window fans?
63.0% of Window fans are female, 37.0% are male, with an average age of 39.8 years.
Which brands do Window fans like most?
Window fans show strongest brand affinity for Window blind (14.82×), Cervical vertebrae (28.67×), and Window shutter (9.35×) over the country average.
Where do Window fans live in Germany?
Window fans in Germany are most concentrated in Nordrhein-Westfalen (reach 780,759), Bayern (reach 619,191), and Baden-Württemberg (reach 475,749). These three regions account for the largest share of the active audience.
What other brands do Window fans also like?
Beyond Window itself, the audience over-indexes on Cervical vertebrae (28.67×), Window shutter (9.35×), Pillow (4.89×), and Tagesschau (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Window. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.