Window shutter Audience in Germany
Window shutter has an estimated audience of 1,526,021 people in Germany. 73.5% are female, 26.5% are male, average age 40.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Window blind, Window treatment, Curtain, Needlepoint, Door.
The average Window shutter fan in Germany is 40.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Window blind, Window treatment, Curtain, with strongest over-indexing on Window blind (28.79× the country average). Demographically, the Window shutter audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Window shutter fans
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 40.5 |
| Estimated audience size | 1,526,021 |
Audience persona
The typical Window shutter fan in Germany is more female, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Window blind.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 322,534 | 1.31× |
| Baden-Württemberg | 256,483 | 1.23× |
| Nordrhein-Westfalen | 246,421 | 0.74× |
| Niedersachsen | 114,715 | 0.77× |
| Hessen | 110,933 | 0.95× |
| Sachsen | 108,792 | 1.45× |
| Berlin | 76,425 | 1.12× |
| Rheinland-Pfalz | 62,315 | 0.82× |
| Brandenburg | 61,199 | 1.29× |
| Thüringen | 51,495 | 1.32× |
| Sachsen-Anhalt | 45,347 | 1.15× |
| Schleswig-Holstein | 40,565 | 0.74× |
| Mecklenburg-Vorpommern | 30,858 | 1.06× |
| Hamburg | 26,099 | 0.76× |
| Saarland | 16,901 | 0.9× |
| Bremen | 13,401 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Window blind | 28.79× | Home & Garden |
| Window treatment | 55.63× | Home & Garden |
| Curtain | 13.68× | Home & Garden |
| Needlepoint | 56.72× | Home & Garden |
| Door | 10.1× | Home & Garden |
| Window | 9.72× | Home & Garden |
| Ostermann | 14.96× | Shopping |
| FRITZ!Box | 4.17× | Technology & Electronics |
| Pergola | 7.65× | Home & Garden |
| Men's Humor | 14.73× | Literature |
| Patio | 4.98× | Home & Garden |
| Balcony | 4.88× | Home & Garden |
| Awning | 9.1× | Home & Garden |
| Insulated glazing | 14.67× | Home & Garden |
| Bauhaus | 2.48× | Shopping |
| Borussia Dortmund | 1.54× | Sports |
| Michael Keaton | 16.89× | Movies & TV |
| Shopping | 1.54× | Shopping |
| Porch | 5.59× | Home & Garden |
| Hornbach | 2.38× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.83 |
| DIY Mentality | THRILL | 2.16 |
| Design Affinity | PREMIUM | 1.44 |
| Family Orientation | CONSERVATISM | 1.42 |
| Convenience Orientation | PREMIUM | 1.34 |
| Career Orientation | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 12.4% |
| Germany | 8.5% |
See Window shutter audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Window shutter have in Germany?
Window shutter has an estimated audience of 1,526,021 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Window shutter fans?
73.5% of Window shutter fans are female, 26.5% are male, with an average age of 40.5 years.
Which brands do Window shutter fans like most?
Window shutter fans show strongest brand affinity for Window blind (28.79×), Window treatment (55.63×), and Curtain (13.68×) over the country average.
Where do Window shutter fans live in Germany?
Window shutter fans in Germany are most concentrated in Bayern (reach 322,534), Baden-Württemberg (reach 256,483), and Nordrhein-Westfalen (reach 246,421). These three regions account for the largest share of the active audience.
What other brands do Window shutter fans also like?
Beyond Window shutter itself, the audience over-indexes on Window treatment (55.63×), Curtain (13.68×), Needlepoint (56.72×), and Door (10.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Window shutter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.