Rascasse Audience Intelligence

Window shutter Audience in Germany

A data profile of the people who buy, follow and care about Window shutter in Germany — modelled from more than twelve digital signal sources. Window shutter has an estimated audience of 1,526,021 people in Germany.

#2388among Topic in Germany#321in Home & Garden

The average Window shutter fan in Germany is 40.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Window blind, Window treatment, Curtain, with strongest over-indexing on Window blind (28.79× the country average).

Demographically, the Window shutter audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Window shutter fan in Germany is more female, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Window blind.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Window shutter profile in Germany.

Audience size
1.5M
in Germany
Gender
73.5%♀
26.5% male
Age
40.5
average years
Country rank
#4396
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Window shutter fans

73.5% are female, 26.5% are male, average age 40.5.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Window shutter audience in Germany
MetricValue
Female73.5%
Male26.5%
Average age40.5
Estimated audience size1,526,021
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Window shutter audience in Germany
Age bracketShare%
16-1912%
20-2921%
30-3924%
40-4924%
50+19%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Window shutter audience comes from Germany.

Worldwide audience distribution share by country for Window shutter
CountryShare
United States21.8%
United Kingdom12.3%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Window shutter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Window shutter fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.29×
02Brandenburg~60K1.23×
03Bayern~300K1.22×
04Baden-Württemberg~200K1.16×
05Thüringen~50K1.16×
06Sachsen-Anhalt~40K1.08×
07Berlin~70K1.05×
08Bremen~10K1.03×
09Mecklenburg-Vorpommern~30K1.01×
10Saarland~20K0.99×
11Hessen~100K0.95×
12Rheinland-Pfalz~70K0.91×
13Schleswig-Holstein~50K0.88×
14Hamburg~30K0.88×
15Niedersachsen~100K0.87×
16Nordrhein-Westfalen~300K0.77×
Fig. 06

Affinity by region

Affinity by region — Window shutter, Germany
0.77×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Window shutter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Window shutter audience
#·InterestCategoryAffinity×
01NeedlepointHome & Garden56.72×
02Window treatmentHome & Garden55.63×
03WindowBlindsTechnology & Electronics30.97×
04Window blindHome & Garden28.79×
05Quincy JonesMusic & Radio21.42×
06Wale (rapper)Music & Radio17.23×
07Michael KeatonMovies & TV16.89×
08OstermannShopping14.96×
09Men's HumorLiterature14.73×
10Insulated glazingHome & Garden14.67×
11CurtainHome & Garden13.68×
12DoorHome & Garden10.10×
13WindowHome & Garden9.72×
14AwningHome & Garden9.10×
15PergolaHome & Garden7.65×
16PatioHome & Garden4.98×
17BalconyHome & Garden4.88×
18FRITZ!BoxTechnology & Electronics4.17×
19BauhausShopping2.48×
20ShoppingShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Window shutter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Window shutter audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.89×
DIY MentalityTHRILL1.69×
Design AffinityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Window shutter audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.14×
Urban LifestyleOPEN1.14×
Healthy LifestyleBALANCE1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Window shutter have in Germany?

Window shutter has an estimated audience of 1,526,021 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Window shutter fans?

73.5% of Window shutter fans are female, 26.5% are male, with an average age of 40.5 years.

03

Which brands do Window shutter fans like most?

Window shutter fans show strongest brand affinity for Window blind (28.79×), Window treatment (55.63×), and Curtain (13.68×) over the country average.

04

Where do Window shutter fans live in Germany?

Window shutter fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Window shutter fans also like?

Beyond Window shutter itself, the audience over-indexes on Window treatment (55.63×), Curtain (13.68×), Needlepoint (56.72×), and Door (10.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Window shutter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Window shutter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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