Rascasse Audience Intelligence

Ostermann Target Market in Germany

Name: Ostermann — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Ostermann in Germany — modelled from more than twelve digital signal sources. Ostermann has an estimated audience of 842,628 people in Germany.

#988among Brand in Germany #234in Shopping

The average Ostermann fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Window blind, Self storage, Hardware store, with strongest over-indexing on Window blind (259.56× the country average).

Demographically, the Ostermann audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ostermann fan in Germany is balanced, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Window blind.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ostermann profile in Germany.

Audience size

843K

in Germany

Gender

47.8%♀

52.2% male

Age

41.3

average years

Country rank

#7541

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Ostermann

47.8% are female, 52.2% are male, average age 41.3.

Fig. 02

Gender split

47.8%

Female

52.2%

Male

Demographic split for Ostermann audience in Germany
Metric	Value
Female	47.8%
Male	52.2%
Average age	41.3
Estimated audience size	842,628

Fig. 03

Age distribution

Age distribution of the Ostermann audience in Germany
Age bracket	Share	%
16-19		12%
20-29		19%
30-39		23%
40-49		27%
50+		19%

Fig. 04

Worldwide distribution

74.4%

of the worldwide Ostermann audience comes from Germany.

Worldwide audience distribution share by country for Ostermann
Country	Share
Germany	74.4%
France	4.9%
Netherlands	4.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ostermann audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ostermann customers by region in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~600K	8.46×
02	Saarland	~7K	0.69×
03	Bremen	~5K	0.66×
04	Hessen	~40K	0.64×
05	Niedersachsen	~50K	0.63×
06	Rheinland-Pfalz	~30K	0.63×
07	Bayern	~80K	0.57×
08	Baden-Württemberg	~60K	0.53×
09	Hamburg	~10K	0.53×
10	Mecklenburg-Vorpommern	~9K	0.53×
11	Thüringen	~10K	0.52×
12	Brandenburg	~10K	0.50×
13	Schleswig-Holstein	~10K	0.48×
14	Sachsen	~20K	0.46×
15	Berlin	~20K	0.46×
16	Sachsen-Anhalt	~10K	0.45×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ostermann audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ostermann audience
#	Interest	Category	×
01	Window blind	Home & Garden	259.56×
02	Self storage	Home & Garden	24.89×
03	Cervical vertebrae	Health	22.39×
04	Window shutter	Home & Garden	14.96×
05	State school	Kids & Family	11.35×
06	Cutting board	Home & Garden	10.63×
07	David Lynch	Movies & TV	10.48×
08	Kitchen cabinet	Home & Garden	10.14×
09	Hardware store	Home & Garden	7.77×
10	Robert De Niro	Movies & TV	6.34×
11	Pillow	Home & Garden	5.11×
12	Garden furniture	Home & Garden	4.47×
13	Ornamental plant	Home & Garden	3.95×
14	Refrigerator	Home & Garden	3.45×
15	Efficient energy use	Technology & Electronics	3.09×
16	Obi (store)	Shopping	2.93×
17	Solar power	Home & Garden	2.65×
18	Dynamo Dresden	Sports	2.56×
19	Hornbach	Shopping	1.98×
20	Home improvement	Home & Garden	1.64×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ostermann audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Ostermann audience · What stands out
Trait	Cluster	Score
DIY Mentality	THRILL	3.67×
Quality Awareness	PREMIUM	1.83×
Design Affinity	PREMIUM	1.52×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Ostermann audience · Rather not
Trait	Cluster	Score
Community Orientation	OPEN	0.82×
Risk Appetite	THRILL	0.82×
Pet Ownership	JOY	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Ostermann's target market in Germany?

Ostermann's target market in Germany covers an estimated 842,628 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Ostermann customers?

47.8% of the Ostermann audience are female, 52.2% are male, with an average age of 41.3 years.

Which brands do Ostermann fans like most?

Ostermann fans show strongest brand affinity for Window blind (259.56×), Self storage (24.89×), and Hardware store (7.77×) over the country average.

Where do Ostermann fans live in Germany?

Ostermann fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Ostermann fans also like?

Beyond Ostermann itself, the audience over-indexes on Self storage (24.89×), Hardware store (7.77×), Window shutter (14.96×), and Obi (store) (2.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

Obi (store) (19,801,773)
IKEA (19,312,673)
Lidl (19,126,505)
Amazon.com (18,995,336)
REWE (18,725,823)

See Ostermann audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ostermann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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