Ostermann Audience in Germany
Ostermann has an estimated audience of 752,013 people in Germany. 42.7% are female, 57.3% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Window blind, Self storage, Cervical vertebrae, Hardware store, Obi (store).
The average Ostermann fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Window blind, Self storage, Cervical vertebrae, with strongest over-indexing on Window blind (57.51× the country average). Demographically, the Ostermann audience skews more male with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Ostermann fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 40.2 |
| Estimated audience size | 752,013 |
Audience persona
The typical Ostermann fan in Germany is more male, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Window blind.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 564,007 | 8.86× |
| Bayern | 65,155 | 0.54× |
| Baden-Württemberg | 52,091 | 0.51× |
| Niedersachsen | 44,067 | 0.6× |
| Hessen | 37,529 | 0.65× |
| Rheinland-Pfalz | 22,544 | 0.6× |
| Berlin | 14,077 | 0.42× |
| Sachsen | 13,867 | 0.38× |
| Schleswig-Holstein | 10,828 | 0.4× |
| Brandenburg | 9,684 | 0.42× |
| Hamburg | 8,231 | 0.48× |
| Thüringen | 7,336 | 0.38× |
| Sachsen-Anhalt | 6,030 | 0.31× |
| Mecklenburg-Vorpommern | 5,619 | 0.39× |
| Saarland | 5,081 | 0.55× |
| Bremen | 3,261 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Window blind | 57.51× | Home & Garden |
| Self storage | 23.4× | Home & Garden |
| Cervical vertebrae | 50.54× | Health |
| Hardware store | 7.2× | Home & Garden |
| Obi (store) | 3.38× | Shopping |
| Window shutter | 11.29× | Home & Garden |
| State school | 20.99× | Kids & Family |
| Cutting board | 10.76× | Home & Garden |
| Ornamental plant | 3.56× | Home & Garden |
| Garden furniture | 3.91× | Home & Garden |
| Bauhaus | 2.06× | Shopping |
| Kitchen cabinet | 8.58× | Home & Garden |
| Pillow | 4.16× | Home & Garden |
| Renovation | 2.6× | Home & Garden |
| Automotive lighting | 4.71× | Cars & Mobility |
| Robert De Niro | 5.38× | Movies & TV |
| David Lynch | 9.52× | Movies & TV |
| IKEA | 1.67× | Home & Garden |
| Do it yourself (DIY) | 1.73× | Home & Garden |
| Home improvement | 1.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.84 |
| Design Affinity | PREMIUM | 1.73 |
| Quality Awareness | PREMIUM | 1.5 |
| Luxury Orientation | PREMIUM | 1.31 |
| Convenience Orientation | PREMIUM | 1.27 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.1% |
| France | 5.2% |
| Netherlands | 4.7% |
See Ostermann audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Ostermann have in Germany?
Ostermann has an estimated audience of 752,013 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ostermann fans?
42.7% of Ostermann fans are female, 57.3% are male, with an average age of 40.2 years.
Which brands do Ostermann fans like most?
Ostermann fans show strongest brand affinity for Window blind (57.51×), Self storage (23.4×), and Cervical vertebrae (50.54×) over the country average.
Where do Ostermann fans live in Germany?
Ostermann fans in Germany are most concentrated in Nordrhein-Westfalen (reach 564,007), Bayern (reach 65,155), and Baden-Württemberg (reach 52,091). These three regions account for the largest share of the active audience.
What other brands do Ostermann fans also like?
Beyond Ostermann itself, the audience over-indexes on Self storage (23.4×), Cervical vertebrae (50.54×), Hardware store (7.2×), and Obi (store) (3.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ostermann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.