A data profile of the people who buy, follow and care about Insulated glazing in Germany — modelled from more than twelve digital signal sources. Insulated glazing has an estimated audience of 543,268 people in Germany.
Insulated glazing has an estimated audience of 543,268 people in Germany. 45.9% are female, 54.1% are male, average age 41.9. Top brand affinities: Efficient energy use, Window shutter, Awning, Terraced house, Air conditioning.
Top brand affinities include Efficient energy use, Window shutter, Awning, with strongest over-indexing on Efficient energy use (7.3× the country average).
Demographically, the Insulated glazing audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Quality Awareness.
The typical Insulated glazing fan in Germany is balanced, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Efficient energy use.
The key figures that characterise the Insulated glazing profile in Germany.
45.9% are female, 54.1% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 41.9 |
| Estimated audience size | 543,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Insulated glazing audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 24.5% |
| Germany | 6.9% |
| United States | 6.5% |
The strongest cross-interests of the Insulated glazing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Linoleum | Home & Garden | 37.99× | ||
| 02 | EgyptAir | Travel & Leisure | 18.27× | ||
| 03 | Western Sydney Wanderers FC | Sports | 15.61× | ||
| 04 | Window shutter | Home & Garden | 14.67× | ||
| 05 | Christopher Walken | Movies & TV | 13.97× | ||
| 06 | Awning | Home & Garden | 11.44× | ||
| 07 | Laminate flooring | Home & Garden | 9.77× | ||
| 08 | Dishwasher | Home & Garden | 7.71× | ||
| 09 | Efficient energy use | Technology & Electronics | 7.30× | ||
| 10 | AC/DC | Music & Radio | 6.68× | ||
| 11 | Terraced house | Home & Garden | 6.45× | ||
| 12 | Air conditioning | Technology & Electronics | 5.71× | ||
| 13 | Thomann | Shopping | 4.53× | ||
| 14 | Single-family detached home | Home & Garden | 3.70× | ||
| 15 | ImmobilienScout24 | Home & Garden | 3.44× | ||
| 16 | Google News | News | 3.36× | ||
| 17 | CHIO Aachen | Sports | 3.29× | ||
| 18 | Solar energy | Home & Garden | 2.89× | ||
| 19 | Home Appliances | Home & Garden | 2.61× | ||
| 20 | Internet & Social Media | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.90× | |
| Quality Awareness | PREMIUM | 1.75× | |
| Risk Appetite | THRILL | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Pet Ownership | JOY | 0.67× | |
| Community Orientation | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Insulated glazing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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