Insulated glazing Audience in Germany
Insulated glazing has an estimated audience of 543,268 people in Germany. 45.9% are female, 54.1% are male, average age 41.9. Top brand affinities: Gil Ofarim, Progressive rock, Cosworth, Coworking, HydraFacial.
Top brand affinities include Gil Ofarim, Progressive rock, Cosworth, with strongest over-indexing on Gil Ofarim (2.11× the country average). Demographically, the Insulated glazing audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Category: Home & Garden · Type: Topic
Demographics of Insulated glazing fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 41.9 |
| Estimated audience size | 543,268 |
Audience persona
The typical Insulated glazing fan in Germany is balanced, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.11× | Music & Radio |
| Progressive rock | 2.55× | Music & Radio |
| Cosworth | 12.2× | Cars & Mobility |
| Coworking | 4.18× | Business & Career |
| HydraFacial | 5.97× | Beauty & Wellness |
| Natural rubber | 1.85× | Cars & Mobility |
| Jack White | 1.57× | Movies & TV |
| Cynthia Erivo | 3.32× | Movies & TV |
| Ember.js | 18.88× | Technology & Electronics |
| Nurse education | 1.76× | Kids & Family |
| Free University of Berlin | 2.52× | Business & Career |
| Winemaking | 3.23× | Food & Beverages |
| Ayrton Senna | 2.93× | Sports |
| Information sensitivity | 3.05× | Technology & Electronics |
| Building insulation | 2.38× | Home & Garden |
| Pôle emploi | 4.4× | Politics & Society |
| Jaguar F-Pace | 3× | Cars & Mobility |
| Apostrophe | 2.3× | Literature |
| Huck (magazine) | 4.44× | Internet & Social Media |
| Cloppenburg | 2.02× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.12 |
| Convenience Orientation | PREMIUM | 1.89 |
| Family Orientation | CONSERVATISM | 1.43 |
| Tradition | CONSERVATISM | 1.38 |
| DIY Mentality | THRILL | 1.3 |
| Risk Appetite | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 24.5% |
| Germany | 6.9% |
| United States | 6.5% |
See Insulated glazing audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Insulated glazing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.