Rascasse Audience Intelligence

Dishwasher Audience in Germany

A data profile of the people who buy, follow and care about Dishwasher in Germany — modelled from more than twelve digital signal sources. Dishwasher has an estimated audience of 1,040,037 people in Germany.

#3067among Topic in Germany#414in Home & Garden

The average Dishwasher fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Clothes dryer, Kitchen stove, Microwave oven, with strongest over-indexing on Clothes dryer (100.7× the country average).

Demographically, the Dishwasher audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dishwasher fan in Germany is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Clothes dryer.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dishwasher profile in Germany.

Audience size
1M
in Germany
Gender
67.7%♀
32.3% male
Age
42.3
average years
Country rank
#6295
Topic in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dishwasher fans

67.7% are female, 32.3% are male, average age 42.3.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Dishwasher audience in Germany
MetricValue
Female67.7%
Male32.3%
Average age42.3
Estimated audience size1,040,037
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Dishwasher audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3923%
40-4928%
50+22%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Dishwasher audience comes from Germany.

Worldwide audience distribution share by country for Dishwasher
CountryShare
United States20.1%
Italy5.2%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dishwasher audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dishwasher fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.57×
02Schleswig-Holstein~60K1.48×
03Hamburg~30K1.48×
04Niedersachsen~100K1.21×
05Bremen~10K1.17×
06Baden-Württemberg~200K1.16×
07Saarland~10K1.09×
08Hessen~80K0.97×
09Rheinland-Pfalz~50K0.96×
10Bayern~200K0.95×
11Mecklenburg-Vorpommern~20K0.83×
12Brandenburg~30K0.82×
13Nordrhein-Westfalen~200K0.79×
14Sachsen-Anhalt~20K0.77×
15Sachsen~40K0.76×
16Thüringen~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Dishwasher, Germany
0.76×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dishwasher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dishwasher audience
#·InterestCategoryAffinity×
01Plastic bagHome & Garden115.38×
02Clothes dryerHome & Garden100.70×
03SomatHome & Garden86.53×
04RefrigerationHome & Garden53.58×
05Midea (company)Home & Garden42.50×
06Kitchen stoveHome & Garden40.16×
07Microwave ovenHome & Garden39.58×
08GrundigTechnology & Electronics34.25×
09Washing machineHome & Garden32.85×
10KrupsHome & Garden32.35×
11Seiko EpsonTechnology & Electronics27.00×
12AEGHome & Garden26.15×
13DVD playerTechnology & Electronics25.91×
14MieleHome & Garden21.89×
15TomTomTechnology & Electronics20.41×
16CitizenMusic & Radio18.42×
17RefrigeratorHome & Garden15.72×
18LaundryHome & Garden10.74×
19IServTechnology & Electronics7.94×
20Home AppliancesHome & Garden5.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dishwasher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dishwasher audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM6.98×
Convenience OrientationPREMIUM1.83×
DIY MentalityTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dishwasher audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.91×
ExtroversionTHRILL0.91×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dishwasher have in Germany?

Dishwasher has an estimated audience of 1,040,037 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Dishwasher fans?

67.7% of Dishwasher fans are female, 32.3% are male, with an average age of 42.3 years.

03

Which brands do Dishwasher fans like most?

Dishwasher fans show strongest brand affinity for Clothes dryer (100.7×), Kitchen stove (40.16×), and Microwave oven (39.58×) over the country average.

04

Where do Dishwasher fans live in Germany?

Dishwasher fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dishwasher fans also like?

Beyond Dishwasher itself, the audience over-indexes on Kitchen stove (40.16×), Microwave oven (39.58×), Refrigeration (53.58×), and Washing machine (32.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Dishwasher audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dishwasher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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