Dishwasher Audience in Germany
Dishwasher has an estimated audience of 1,040,037 people in Germany. 67.7% are female, 32.3% are male, average age 42.3. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Clothes dryer, Kitchen stove, Microwave oven, Refrigeration, Washing machine.
The average Dishwasher fan in Germany is 42.3 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Clothes dryer, Kitchen stove, Microwave oven, with strongest over-indexing on Clothes dryer (100.7× the country average). Demographically, the Dishwasher audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Dishwasher fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 42.3 |
| Estimated audience size | 1,040,037 |
Audience persona
The typical Dishwasher fan in Germany is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Clothes dryer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 178,564 | 1.26× |
| Nordrhein-Westfalen | 175,179 | 0.77× |
| Bayern | 154,818 | 0.93× |
| Niedersachsen | 132,930 | 1.32× |
| Hessen | 67,664 | 0.85× |
| Schleswig-Holstein | 60,823 | 1.63× |
| Rheinland-Pfalz | 52,196 | 1× |
| Berlin | 44,704 | 0.96× |
| Hamburg | 38,349 | 1.63× |
| Sachsen | 35,008 | 0.69× |
| Brandenburg | 22,441 | 0.7× |
| Thüringen | 16,812 | 0.63× |
| Sachsen-Anhalt | 16,168 | 0.6× |
| Mecklenburg-Vorpommern | 15,060 | 0.76× |
| Saarland | 14,275 | 1.12× |
| Bremen | 10,319 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clothes dryer | 100.7× | Home & Garden |
| Kitchen stove | 40.16× | Home & Garden |
| Microwave oven | 39.58× | Home & Garden |
| Refrigeration | 53.58× | Home & Garden |
| Washing machine | 32.85× | Home & Garden |
| Refrigerator | 15.72× | Home & Garden |
| Plastic bag | 115.38× | Home & Garden |
| Miele | 21.89× | Home & Garden |
| AEG | 26.15× | Home & Garden |
| Somat | 86.53× | Home & Garden |
| Laundry | 10.74× | Home & Garden |
| Seiko Epson | 27× | Technology & Electronics |
| DVD player | 25.91× | Technology & Electronics |
| Midea (company) | 42.5× | Home & Garden |
| Home Appliances | 5.63× | Home & Garden |
| Krups | 32.35× | Home & Garden |
| TomTom | 20.41× | Technology & Electronics |
| IServ | 7.94× | Technology & Electronics |
| Grundig | 34.25× | Technology & Electronics |
| Tefal | 16.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5 |
| Family Orientation | CONSERVATISM | 1.53 |
| Design Affinity | PREMIUM | 1.51 |
| Indulgence | JOY | 1.43 |
| DIY Mentality | THRILL | 1.43 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 5.2% |
| United Kingdom | 4.1% |
See Dishwasher audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dishwasher have in Germany?
Dishwasher has an estimated audience of 1,040,037 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Dishwasher fans?
67.7% of Dishwasher fans are female, 32.3% are male, with an average age of 42.3 years.
Which brands do Dishwasher fans like most?
Dishwasher fans show strongest brand affinity for Clothes dryer (100.7×), Kitchen stove (40.16×), and Microwave oven (39.58×) over the country average.
Where do Dishwasher fans live in Germany?
Dishwasher fans in Germany are most concentrated in Baden-Württemberg (reach 178,564), Nordrhein-Westfalen (reach 175,179), and Bayern (reach 154,818). These three regions account for the largest share of the active audience.
What other brands do Dishwasher fans also like?
Beyond Dishwasher itself, the audience over-indexes on Kitchen stove (40.16×), Microwave oven (39.58×), Refrigeration (53.58×), and Washing machine (32.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dishwasher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.