DVD player Audience in Germany
DVD player has an estimated audience of 491,071 people in Germany. 47.9% are female, 52.1% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Canoe, Surround sound, Wolverine (comic book), Superman, The Strangers (2012 film).
The average DVD player fan in Germany is 45.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Canoe, Surround sound, Wolverine (comic book), with strongest over-indexing on Canoe (35.52× the country average). Demographically, the DVD player audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of DVD player fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 45.3 |
| Estimated audience size | 491,071 |
Audience persona
The typical DVD player fan in Germany is balanced, around 45.3 years old, with strong Need for Security tendencies and a notable affinity for Canoe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,037 | 0.99× |
| Bayern | 75,120 | 0.95× |
| Baden-Württemberg | 62,656 | 0.94× |
| Niedersachsen | 47,834 | 1× |
| Hessen | 30,344 | 0.81× |
| Rheinland-Pfalz | 24,440 | 0.99× |
| Sachsen | 20,235 | 0.84× |
| Sachsen-Anhalt | 19,044 | 1.5× |
| Berlin | 18,390 | 0.84× |
| Brandenburg | 18,338 | 1.2× |
| Thüringen | 17,557 | 1.4× |
| Schleswig-Holstein | 17,108 | 0.97× |
| Mecklenburg-Vorpommern | 9,588 | 1.02× |
| Hamburg | 8,860 | 0.8× |
| Saarland | 5,547 | 0.92× |
| Bremen | 3,472 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Canoe | 35.52× | Sports |
| Surround sound | 11.53× | Technology & Electronics |
| Wolverine (comic book) | 18.75× | Literature |
| Superman | 4.03× | Movies & TV |
| The Strangers (2012 film) | 23.61× | Movies & TV |
| In the Heights | 46.45× | Music & Radio |
| Bruce Willis | 3.79× | Movies & TV |
| AV receiver | 27.44× | Technology & Electronics |
| Superhero | 5.21× | Movies & TV |
| Remote control | 9.86× | Home & Garden |
| Black Panther (film) | 8.39× | Movies & TV |
| Clint Eastwood | 4.45× | Movies & TV |
| Peacemaker | 2.9× | Movies & TV |
| Sam Neill | 8.12× | Movies & TV |
| Radio-controlled car | 7.88× | Kids & Family |
| Radio-controlled helicopter | 11.2× | Kids & Family |
| Jules Verne | 14.27× | Literature |
| Superhero Movie | 17.97× | Movies & TV |
| Škoda Auto | 2.12× | Cars & Mobility |
| Superhero film | 5.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.78 |
| Early Adopter Mentality | POWER | 1.7 |
| Quality Awareness | PREMIUM | 1.48 |
| Patriotism | CONSERVATISM | 1.47 |
| Sustainability | BALANCE | 1.45 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Italy | 24.4% |
| United Kingdom | 6.4% |
See DVD player audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does DVD player have in Germany?
DVD player has an estimated audience of 491,071 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DVD player fans?
47.9% of DVD player fans are female, 52.1% are male, with an average age of 45.3 years.
Which brands do DVD player fans like most?
DVD player fans show strongest brand affinity for Canoe (35.52×), Surround sound (11.53×), and Wolverine (comic book) (18.75×) over the country average.
Where do DVD player fans live in Germany?
DVD player fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,037), Bayern (reach 75,120), and Baden-Württemberg (reach 62,656). These three regions account for the largest share of the active audience.
What other brands do DVD player fans also like?
Beyond DVD player itself, the audience over-indexes on Surround sound (11.53×), Wolverine (comic book) (18.75×), Superman (4.03×), and The Strangers (2012 film) (23.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DVD player. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.