DVD player Audience in United States

DVD player logo

DVD player has an estimated audience of 3,671,934 people in United States. 72.4% are female, 27.6% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Computer data storage, Old Navy, Macy's, Graphics processing unit, Diane Keaton.

The average DVD player fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Computer data storage, Old Navy, Macy's, with strongest over-indexing on Computer data storage (9.75× the country average). Demographically, the DVD player audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of DVD player fans

Demographic split for DVD player audience in United States
MetricValue
Female72.4%
Male27.6%
Average age46.0
Estimated audience size3,671,934

Audience persona

The typical DVD player fan in United States is more female, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for Computer data storage.

Top regions in United States

Top regions ranked by reach for DVD player in United States
RegionReachAffinity
California354,0600.88×
Texas315,2181×
Florida220,6030.89×
New York174,4220.85×
Ohio133,0141.18×
Pennsylvania130,6071.06×
Illinois126,5581.03×
North Carolina119,2241.08×
Georgia114,3261.01×
Michigan111,5541.16×
Tennessee82,7141.12×
Virginia81,6730.91×
Indiana79,6861.19×
New Jersey74,1960.79×
Arizona69,7910.93×
Missouri69,5511.18×
Washington68,7870.93×
Massachusetts60,6280.84×
Wisconsin60,1411.09×
South Carolina59,2361.07×
Alabama57,6451.12×
Kentucky55,3621.2×
Minnesota55,0771.05×
Louisiana52,5241.11×
Maryland52,0630.82×
Colorado51,2520.89×
Oklahoma49,7541.22×
Oregon46,2551.1×
Connecticut41,4041.12×
Mississippi36,0721.19×
Arkansas35,6361.18×
Iowa32,1191.06×
Utah29,3150.89×
Kansas29,1121.01×
Nevada28,3670.8×
West Virginia21,9701.28×
New Mexico19,5711.06×
Idaho19,1411.04×
Nebraska18,0420.98×
Maine16,9621.29×
New Hampshire13,4530.93×
Hawaii12,0230.76×
Montana10,5601.04×
Rhode Island9,9690.85×
South Dakota8,5641.01×
Delaware8,4720.84×
Washington, District of Columbia6,7740.61×
North Dakota6,3800.85×
Alaska6,0210.77×
Vermont5,5270.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DVD player audience
BrandAffinityCategory
Computer data storage9.75×Technology & Electronics
Old Navy2.37×Fashion & Accessoires
Macy's2.28×Shopping
Graphics processing unit6.54×Technology & Electronics
Diane Keaton3.4×Movies & TV
Desktop computers3.64×Technology & Electronics
Computer processors3.91×Technology & Electronics
Macy's1.81×Shopping
Freaky Friday (2003 film)4.94×Movies & TV
Computer memory4.45×Technology & Electronics
God1.89×Politics & Society
Fast fashion4.47×Fashion & Accessoires
Urban Outfitters3.18×Shopping
Hobby Lobby1.83×Home & Garden
Sunglasses2.29×Fashion & Accessoires
Shopping malls2.04×Shopping
Amplifier3.49×Technology & Electronics
Nordstrom rack2.17×Fashion & Accessoires
Operating system4.38×Technology & Electronics
Computing2.97×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DVD player audience
TraitClusterScore
Quality AwarenessPREMIUM1.56
LGBTQ+ IdentityOPEN1.46
Family OrientationCONSERVATISM1.45
Need for SecurityCONSERVATISM1.39
Convenience OrientationPREMIUM1.38
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for DVD player
CountryShare
United States35.0%
Italy24.4%
United Kingdom6.4%

See DVD player audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does DVD player have in United States?

DVD player has an estimated audience of 3,671,934 people in United States, concentrated in California and Texas.

What is the gender split and age of DVD player fans?

72.4% of DVD player fans are female, 27.6% are male, with an average age of 46.0 years.

Which brands do DVD player fans like most?

DVD player fans show strongest brand affinity for Computer data storage (9.75×), Old Navy (2.37×), and Macy's (2.28×) over the country average.

Where do DVD player fans live in United States?

DVD player fans in United States are most concentrated in California (reach 354,060), Texas (reach 315,218), and Florida (reach 220,603). These three regions account for the largest share of the active audience.

What other brands do DVD player fans also like?

Beyond DVD player itself, the audience over-indexes on Old Navy (2.37×), Macy's (2.28×), Graphics processing unit (6.54×), and Diane Keaton (3.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DVD player. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.