Fast fashion Audience in United States
Fast fashion has an estimated audience of 11,508,581 people in United States. 75.5% are female, 24.5% are male, average age 34.7. Top regions: California, Texas, New York.
The average Fast fashion fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Fashion & Accessoires · Type: Topic
Demographics of Fast fashion fans
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 34.7 |
| Estimated audience size | 11,508,581 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,978,020 | 1.56× |
| Texas | 894,037 | 0.9× |
| New York | 860,570 | 1.34× |
| Florida | 780,560 | 1.0× |
| Illinois | 427,404 | 1.11× |
| Pennsylvania | 405,292 | 1.05× |
| Washington | 393,583 | 1.7× |
| Georgia | 370,036 | 1.04× |
| New Jersey | 361,661 | 1.24× |
| North Carolina | 347,097 | 1.0× |
| Ohio | 330,264 | 0.93× |
| Virginia | 326,317 | 1.16× |
| Massachusetts | 310,636 | 1.37× |
| Michigan | 290,388 | 0.96× |
| Arizona | 242,689 | 1.03× |
| Maryland | 232,912 | 1.18× |
| Tennessee | 220,286 | 0.95× |
| Indiana | 204,278 | 0.97× |
| Colorado | 191,022 | 1.05× |
| Minnesota | 185,424 | 1.12× |
| Oregon | 173,372 | 1.31× |
| Missouri | 170,794 | 0.92× |
| Wisconsin | 168,004 | 0.97× |
| Connecticut | 142,241 | 1.23× |
| South Carolina | 141,281 | 0.82× |
| Kentucky | 121,363 | 0.84× |
| Louisiana | 118,778 | 0.8× |
| Utah | 114,891 | 1.11× |
| Alabama | 112,690 | 0.7× |
| Kansas | 108,233 | 1.19× |
| Nevada | 103,502 | 0.93× |
| Oklahoma | 97,650 | 0.76× |
| Iowa | 74,854 | 0.79× |
| Arkansas | 74,175 | 0.78× |
| Mississippi | 64,868 | 0.68× |
| Hawaii | 61,272 | 1.24× |
| Washington, District of Columbia | 57,010 | 1.65× |
| Nebraska | 50,908 | 0.88× |
| Idaho | 50,431 | 0.87× |
| Rhode Island | 49,357 | 1.35× |
| New Hampshire | 45,435 | 1.0× |
| Maine | 43,003 | 1.04× |
| New Mexico | 38,726 | 0.67× |
| West Virginia | 33,403 | 0.62× |
| Delaware | 30,978 | 0.98× |
| Vermont | 23,235 | 1.15× |
| Montana | 20,295 | 0.64× |
| North Dakota | 15,958 | 0.67× |
| South Dakota | 15,479 | 0.58× |
| Alaska | 15,344 | 0.62× |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.4% |
| United States | 14.7% |
| Italy | 5.0% |
See Fast fashion audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fast fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.