Rascasse Audience Intelligence

Fast fashion Audience in United States

A data profile of the people who buy, follow and care about Fast fashion in United States — modelled from more than twelve digital signal sources. Fast fashion has an estimated audience of 11,508,581 people in United States.

#2038among Topic in United States#160in Fashion & Accessoires

The average Fast fashion fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fast fashion profile in United States.

Audience size
11.5M
in United States
Gender
75.5%♀
24.5% male
Age
34.7
average years
Country rank
#3112
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fast fashion fans

75.5% are female, 24.5% are male, average age 34.7.

Fig. 02

Gender split

75.5%
Female
24.5%
Male
Demographic split for Fast fashion audience in United States
MetricValue
Female75.5%
Male24.5%
Average age34.7
Estimated audience size11,508,581
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Fast fashion audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Fast fashion audience comes from United States.

Worldwide audience distribution share by country for Fast fashion
CountryShare
Japan23.4%
United States14.7%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fast fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Fast fashion fans by region: top regions in United States
#RegionReachAffinity×
01Washington~400K1.65×
02California~2M1.50×
03Washington, District of Columbia~50K1.32×
04Hawaii~60K1.30×
05New Jersey~400K1.24×
06Massachusetts~300K1.24×
07Oregon~200K1.24×
08Rhode Island~50K1.24×
09New York~800K1.20×
10Connecticut~100K1.20×
11Virginia~300K1.15×
12Utah~100K1.14×
13Minnesota~200K1.12×
14Vermont~20K1.11×
15Illinois~400K1.09×
16Maryland~200K1.09×
17Kansas~100K1.07×
18Arizona~200K1.04×
19Pennsylvania~400K1.03×
20Colorado~200K1.03×
21Maine~40K1.03×
22Wisconsin~200K1.02×
23New Hampshire~50K1.02×
24Idaho~60K1.00×
25Georgia~300K0.99×
26North Carolina~300K0.99×
27Indiana~200K0.98×
28Nebraska~60K0.98×
29Delaware~30K0.98×
30Michigan~300K0.95×
31Iowa~90K0.95×
32Texas~900K0.94×
33Missouri~200K0.94×
34Alaska~20K0.93×
35Kentucky~100K0.92×
36Nevada~100K0.91×
37Ohio~300K0.89×
38Montana~30K0.89×
39Florida~700K0.88×
40North Dakota~20K0.88×
41Tennessee~200K0.87×
42New Mexico~50K0.87×
43South Dakota~20K0.87×
44South Carolina~100K0.84×
45Arkansas~80K0.82×
46Oklahoma~100K0.81×
47Louisiana~100K0.80×
48West Virginia~40K0.80×
49Mississippi~70K0.76×
50Alabama~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Fast fashion, United States
0.73×1.00×1.65×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fast fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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