Rascasse Audience Intelligence

Computer data storage Audience in United States

A data profile of the people who buy, follow and care about Computer data storage in United States — modelled from more than twelve digital signal sources. Computer data storage has an estimated audience of 8,224,603 people in United States.

#2677among Topic in United States#195in Technology & Electronics

The average Computer data storage fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include GPS devices, Computer memory, E-book readers, with strongest over-indexing on GPS devices (12.16× the country average).

Demographically, the Computer data storage audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Computer data storage fan in United States is balanced, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for GPS devices.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Computer data storage profile in United States.

Audience size
8.2M
in United States
Gender
54.5%♀
45.5% male
Age
44.2
average years
Country rank
#4316
Topic in United States
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Computer data storage fans

54.5% are female, 45.5% are male, average age 44.2.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Computer data storage audience in United States
MetricValue
Female54.5%
Male45.5%
Average age44.2
Estimated audience size8,224,603
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Computer data storage audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4922%
50+33%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Computer data storage audience comes from United States.

Worldwide audience distribution share by country for Computer data storage
CountryShare
United States22.3%
Italy7.5%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Computer data storage audience in United States is strongest.

Fig. 05

Top regions by affinity

Computer data storage fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~200K2.03×
02Georgia~400K1.62×
03Alaska~20K1.42×
04West Virginia~50K1.39×
05North Dakota~20K1.36×
06Arizona~200K1.30×
07Vermont~20K1.30×
08South Dakota~20K1.23×
09Delaware~30K1.22×
10Montana~30K1.20×
11Missouri~200K1.19×
12Maine~30K1.13×
13New Hampshire~30K1.08×
14Rhode Island~30K1.07×
15Hawaii~40K1.05×
16Nebraska~40K1.04×
17Idaho~40K1.04×
18Washington, District of Columbia~30K1.03×
19Mississippi~70K0.99×
20New Mexico~40K0.99×
21Arkansas~70K0.96×
22Kansas~60K0.95×
23Iowa~60K0.94×
24Oklahoma~80K0.93×
25Kentucky~100K0.92×
26Oregon~90K0.92×
27Nevada~70K0.92×
28Utah~70K0.92×
29Louisiana~100K0.91×
30Connecticut~80K0.91×
31Indiana~100K0.89×
32South Carolina~100K0.89×
33Wisconsin~100K0.89×
34Tennessee~100K0.87×
35Maryland~100K0.87×
36Minnesota~100K0.87×
37Colorado~100K0.85×
38Washington~100K0.84×
39Michigan~200K0.82×
40Massachusetts~100K0.82×
41New Jersey~200K0.81×
42Virginia~200K0.81×
43Ohio~200K0.79×
44North Carolina~200K0.79×
45Pennsylvania~200K0.77×
46Illinois~200K0.75×
47Florida~400K0.68×
48New York~300K0.68×
49Texas~500K0.65×
50California~500K0.60×
Fig. 06

Affinity by region

Affinity by region — Computer data storage, United States
0.60×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Computer data storage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Computer data storage audience
#·InterestCategoryAffinity×
01Pure StorageBusiness & Career21.71×
02Path of ExileGames16.13×
03Network storageTechnology & Electronics15.29×
04GPS devicesTechnology & Electronics12.16×
05Computer architectureTechnology & Electronics10.62×
06CamcordersTechnology & Electronics9.23×
07Computer memoryTechnology & Electronics8.51×
08Alexandria Ocasio-CortezPolitics & Society7.51×
09Hard drivesTechnology & Electronics7.35×
10E-book readersTechnology & Electronics6.47×
11Display deviceTechnology & Electronics5.85×
12Cloud storageTechnology & Electronics5.34×
13Computer serversTechnology & Electronics4.24×
14Computer programTechnology & Electronics4.15×
15Google PhotosTechnology & Electronics3.72×
16Computer processorsTechnology & Electronics2.86×
17PC gameGames2.71×
18ComputingTechnology & Electronics2.58×
19Cloud computingTechnology & Electronics1.94×
20Mobile deviceTechnology & Electronics1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Computer data storage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Computer data storage audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.29×
IndividualismJOY1.17×
Early Adopter MentalityPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Computer data storage audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
ExtroversionTHRILL0.73×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Computer data storage have in United States?

Computer data storage has an estimated audience of 8,224,603 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Computer data storage fans?

54.5% of Computer data storage fans are female, 45.5% are male, with an average age of 44.2 years.

03

Which brands do Computer data storage fans like most?

Computer data storage fans show strongest brand affinity for GPS devices (12.16×), Computer memory (8.51×), and E-book readers (6.47×) over the country average.

04

Where do Computer data storage fans live in United States?

Computer data storage fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Georgia (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Computer data storage fans also like?

Beyond Computer data storage itself, the audience over-indexes on Computer memory (8.51×), E-book readers (6.47×), Network storage (15.29×), and Alexandria Ocasio-Cortez (7.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Computer data storage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Computer data storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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